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The Silence of Opting Out

Dec. 11, 2012 / By Angela Cheong

A number of marketers looking to provide more value to their customers through cross-channel communications have unexpectedly fallen onto the wrong side of the law. The punishment?

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The Price of Permissions

Nov. 19, 2012 / By Angela Cheong

Permission marketing? We’ve all heard of it. This is the story of what happens when businesses decide it’s okay to bend those rules. It’s also a warning that businesses are still liable for laws their third party vendor breaks. A national pizza chain is being sued for 250 million for sending out more than 500,000 text messages to customers who did not opt into the service.

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Email Permissions and Positive Engagement

Mar. 26, 2012 / By Dave Lewis

To me, the more important principal is positive engagement: if you’re communicating an offer or information that’s relevant to that customer, then permission is implicit

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