We hone in on the debate surrounding confirmation opt-ins this week: When are they necessary and what percentage of marketers are deploying it in practice?
Read more A number of marketers looking to provide more value to their customers through cross-channel communications have unexpectedly fallen onto the wrong side of the law. The punishment?
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Is Cyber Monday the worst day for a sale? A pertinent question in the season for shopping. And the answer lies with the nature of your business.
Read more Permission marketing? We’ve all heard of it. This is the story of what happens when businesses decide it’s okay to bend those rules. It’s also a warning that businesses are still liable for laws their third party vendor breaks. A national pizza chain is being sued for 250 million for sending out more than 500,000 text messages to customers who did not opt into the service.
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To me, the more important principal is positive engagement: if you’re communicating an offer or information that’s relevant to that customer, then permission is implicit
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