A recent settlement between Porter Airlines Inc. and the Canadian Radio-television and Telecommunications Commission (CRTC) has brought up the discussion about how important it is to include a working 'unsubscribe' in marketing messages as well as be able to prove opt-in.
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SparkPost’s messaging policy mandates that any mail sent through our service other than transactional email or legally mandated messages must be opted in by the recipient. You may wonder why this is so. Our goal is to ensure that your emails are accepted everywhere, or as close to that as possible. When people have not opted in, they are more likely to complain, which can cause ISPs to block your email—even to engaged recipients. Demanding this of all our clients is also how we preserve the very high visibility and deliverability of email sent via SparkPost managed IPs and client domains.
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In this day and age, every company or organization that collects any personal information (pretty much all of them!) needs a privacy policy. Since larger organizations are likely to already have privacy policies in place, I’m going to speak here to the needs of smaller organizations. Here are 3 reasons your smaller organization should create a privacy policy:
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You should always get your recipients’ permission to email them anything other than transactional messages (such as receipts). But how you ask for permission can make a big difference in how many people sign up for your mailing list. Beyond how many people sign up, a good opt-in form can help you gain subscribers who will be more engaged and help you get better deliverability over time. This post will discuss a few best practices for optimizing your opt-in forms.
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We hone in on the debate surrounding confirmation opt-ins this week: When are they necessary and what percentage of marketers are deploying it in practice?
Read more A number of marketers looking to provide more value to their customers through cross-channel communications have unexpectedly fallen onto the wrong side of the law. The punishment?
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Is Cyber Monday the worst day for a sale? A pertinent question in the season for shopping. And the answer lies with the nature of your business.
Read more Permission marketing? We’ve all heard of it. This is the story of what happens when businesses decide it’s okay to bend those rules. It’s also a warning that businesses are still liable for laws their third party vendor breaks. A national pizza chain is being sued for 250 million for sending out more than 500,000 text messages to customers who did not opt into the service.
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To me, the more important principal is positive engagement: if you’re communicating an offer or information that’s relevant to that customer, then permission is implicit
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