Opt-In/Privacy Archives

Jun. 1, 2018 by T. Sestili

GDPR Affects Open Rates

To comply with GDPR, email senders across the globe sent out millions of privacy updates last week. See our favorites and learn how GDPR affects open rates.

Apr. 16, 2018 by B. Sleeper

GDPR for SaaS Product Teams: 5 Facts You Need to Know

GDPR has major implications for any SaaS provider with users in the EU or users who are EU citizens. Here are five things every product team should know.

Apr. 11, 2018 by J. Bishopp

GDPR Affects Email Worldwide

Get an overview of GDPR, learn practical advice on aligning email sending practices with GDPR requirements and discover GDPR’s impact on your organization.

Nov. 1, 2017 by J. Soni

GDPR: What Email Senders Need to Know

Europe’s GDPR privacy law is an issue for almost every company with an app, SaaS product, or other service. Here’s what email senders need to know.

Aug. 23, 2017 by H. McQuillan

Preparing For Launch: The Ultimate Email Campaign Checklist

Our ultimate email campaign checklist takes the guesswork and anxiety out of launching large or small scale email campaigns.

Jun. 19, 2017 by H. McQuillan

Learn To Love Your Unsubscribers

Unsubscribers are inevitable in email marketing. They’re often looked at negatively, but we prove how they do a lot of work for marketers by cleaning lists.

Apr. 3, 2017 by C. Moore

Your Email Reputation And Why It Matters

Without a good email reputation, ISPs won’t trust your mail. Join us for our upcoming webinar with BounceX and learn more about email reputation.

Jan. 20, 2017 by N. Zimmerman

Email Basics for Developers Just Starting Out

Being new to the world of email is daunting. In the first part of this series, we'll walk you through the email basics of setup and deliverability.

Dec. 14, 2016 by C. Moore

Spam Complaints: What You Need To Know

Spam complaints tell ISPs how to treat your mail and can indicate the health of your overall mail program. Here’s how to use them to optimize your programs.

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