Opt-In/Privacy Archives

4 Insights on the Not-Immediately-Obvious Impacts of iOS 15 Mail Privacy Protection Changes

Aug. 25, 2021 / By Chris Adams

Back in June, we initially reported about the upcoming changes in iOS 15. Since that time, there has been a lot of discussion, articles and webinars about the topic. There’s no doubt the iOS 15 Mail Privacy Protection changes are significant and will have a direct impact on how marketers track the success of their

German Deliverability Practices Providers

How to Get Better Delivery to German Mailbox Providers

Jun. 22, 2021 / By Tracey Crawford

Are you having difficulties getting mail delivered to German mailbox providers such as Web.de, Gmx.de, and T-Online.de? If so, you are not the only one. After pouring through postmaster pages and having many email conversations with support teams, here is what I have found to be the key items that you should pay attention to

Mission Impossible? How Email Marketers Face Patchwork Data Privacy Laws

Dec. 4, 2019 / By Casey Martin

Learn about the growing patchwork of state data privacy laws, and the enactment of the California Consumer Privacy Act (CCPA) on January 1, 2020.

5 Tips for Integrating SMS Into Your Email Marketing Campaigns

Nov. 4, 2019 / By Casey Martin

Here are 5 tips for integrating SMS into your email marketing campaigns, so you can deliver customers a consistent experience across communication channels.

Peeking into Email Validation Techniques

Oct. 7, 2019 / By Isaac Kim

A long time ago in an era far, far away...email validation was very different from what it is today. Learn about the different eras of email validation.