Opt-In/Privacy Archives

Email Privacy Challenges Continue to Stress Marketers Out

Feb. 18, 2022 / By Koertni Adams

SparkPost’s recent global survey revealed that 74% of marketing leaders are concerned about impending email privacy changes – and 82% of leaders are actively preparing for those changes. But this isn’t exactly breaking news. We’re constantly hearing about iOS 15… Email opens are dead… Third-party cookies are next on the chopping block… Zero-party data is

Why increased customer privacy provides an opportunity for marketers

Feb. 1, 2022 / By Kieran Cooper

Editor’s Note: A version of this article originally appeared on B2BMarketing.net. Since the rise of data-driven marketing in the ‘80s, data became a tool that marketers relied on. We’ve since moved past the days of seemingly unlimited data, and data breaches, to more restrictions. However, all is not lost. Here’s why tighter customer privacy restrictions

Update on the Gmail App Prefetching Images

Jan. 25, 2022 / By Chris Adams

Gmail is Prefetching Images, Leading to Marginally Inflated Opens The recent changes with Apple Mail Privacy Protection had us wondering – where else is prefetching happening? While false opens come as no huge surprise, we have additional details around the limited set of circumstances in which Gmail is prefetching images in emails sent to Gmail

2022 Email Benchmarks, Trends & Geeky Behaviors

Jan. 19, 2022 / By Koertni Adams

Check out the top 2022 email benchmarks in this new, comprehensive report Email is hard. And effective. And fun! Basically, email rules. 👑 Our new report, Email in 2022, includes almost 50 pages all about why email rules – it turns out we had a lot to say. The report is broken out into three

7 Tips for Integrating SMS Into Your Email Marketing Campaigns

Jan. 8, 2022 / By Casey Martin

Here are 5 tips for integrating SMS into your email marketing campaigns, so you can deliver customers a consistent experience across communication channels.

4 Insights on the Not-Immediately-Obvious Impacts of iOS 15 Mail Privacy Protection Changes

Aug. 25, 2021 / By Chris Adams

Back in June, we initially reported about the upcoming changes in iOS 15. Since that time, there has been a lot of discussion, articles and webinars about the topic. There’s no doubt the iOS 15 Mail Privacy Protection changes are significant and will have a direct impact on how marketers track the success of their

German Deliverability Practices Providers

How to Get Better Delivery to German Mailbox Providers

Jun. 22, 2021 / By Tracey Crawford

Are you having difficulties getting mail delivered to German mailbox providers such as Web.de, Gmx.de, and T-Online.de? If so, you are not the only one. After pouring through postmaster pages and having many email conversations with support teams, here is what I have found to be the key items that you should pay attention to

Mission Impossible? How Email Marketers Face Patchwork Data Privacy Laws

Dec. 4, 2019 / By Casey Martin

Learn about the growing patchwork of state data privacy laws, and the enactment of the California Consumer Privacy Act (CCPA) on January 1, 2020.

Peeking into Email Validation Techniques

Oct. 7, 2019 / By Isaac Kim

A long time ago in an era far, far away...email validation was very different from what it is today. Learn about the different eras of email validation.

Why Data Integrity Matters

Sep. 27, 2019 / By Tracey Crawford

Lead Deliverability Analyst, Tracey Crawford, explains how and why senders should maintain data integrity when it comes to building email lists.

AMP for Email: Sending PHI and PII to your Customers

May. 20, 2019 / By Jeff Goldstein

Senior Messaging Engineer, Jeff Goldstein, discusses if AMP for Email is a solution for sending HIPPA and PII information to customers.

Sending Personal Health Information (PHI) with SparkPost

Apr. 1, 2019 / By Tom Mairs

Read up on how healthcare organizations might consider sending Personal Health Information (PHI/ePHI) to maintain HIPPA compliance.

The Benefits of a Great Unsubscribe Page

Mar. 22, 2019 / By Sparky

Learn about the value of creating a clear and streamlined unsubscribe page and why unsubscribes can actually be a good thing for your email strategy.

The California Consumer Privacy Act and its Impact on Email Senders

Mar. 13, 2019 / By Jason Soni

Read up on how the California Consumer Privacy Act (CCPA), a sweeping new data privacy law in California, impacts email senders.

Knowing Your Social Media Privacy Settings

Jan. 28, 2019 / By Rene Noeun

Have you reviewed the privacy settings on any of your social media accounts recently? Our guide will help you pick the privacy settings that best suit you.

The Effects of GDPR on US Financial Services Businesses

Nov. 16, 2018 / By Casey Martin

Discover the effects of GDPR on US financial services businesses and the challenges these types of companies face as a result of the new regulation.

GDPR, After the Storm

Oct. 24, 2018 / By Kieran Cooper

SparkPost Senior Technical Account Manager, Kieran Cooper, compares the anticipated versus actual impacts of the implementation of GDPR.

GDPR Affects Open Rates

Jun. 1, 2018 / By Tracy Sestili

To comply with GDPR, email senders across the globe sent out millions of privacy updates last week. See our favorites and learn how GDPR affects open rates.

GDPR for SaaS Product Teams: 5 Facts You Need to Know

Apr. 16, 2018 / By Brent Sleeper

GDPR has major implications for any SaaS provider with users in the EU or users who are EU citizens. Here are five things every product team should know.

GDPR Affects Email Worldwide

Apr. 11, 2018 / By Julie Bishopp

Get an overview of GDPR, learn practical advice on aligning email sending practices with GDPR requirements and discover GDPR’s impact on your organization.

GDPR: What Email Senders Need to Know

Nov. 1, 2017 / By Jason Soni

Europe’s GDPR privacy law is an issue for almost every company with an app, SaaS product, or other service. Here’s what email senders need to know.

pink background press send email campaign checklist

Preparing for Launch: The Ultimate Email Campaign Checklist

Aug. 23, 2017 / By Holly McQuillan

Our ultimate email campaign checklist takes the guesswork and anxiety out of launching large or small scale email campaigns.

orange weighing scales emails unsubscribers

Learn To Love Your Unsubscribers

Jun. 19, 2017 / By Holly McQuillan

Unsubscribers are inevitable in email marketing. They’re often looked at negatively, but we prove how they do a lot of work for marketers by cleaning lists.

Your Email Reputation And Why It Matters

Apr. 3, 2017 / By Clea Moore

Without a good email reputation, ISPs won’t trust your mail. Join us for our upcoming webinar with BounceX and learn more about email reputation.

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