Email Privacy

Email Privacy Challenges Continue to Stress Marketers Out

Feb. 18, 2022 / By Koertni Adams

SparkPost’s recent global survey revealed that 74% of marketing leaders are concerned about impending email privacy changes – and 82% of leaders are actively preparing for those changes. But this isn’t exactly breaking news. We’re constantly hearing about iOS 15… Email opens are dead… Third-party cookies are next on the chopping block… Zero-party data is

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Email customer privacy

Why increased customer privacy provides an opportunity for marketers

Feb. 1, 2022 / By Kieran Cooper

Editor’s Note: A version of this article originally appeared on B2BMarketing.net. Since the rise of data-driven marketing in the ‘80s, data became a tool that marketers relied on. We’ve since moved past the days of seemingly unlimited data, and data breaches, to more restrictions. However, all is not lost. Here’s why tighter customer privacy restrictions

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Gmail prefetched images

Update on the Gmail App Prefetching Images

Jan. 25, 2022 / By Chris Adams

Gmail is Prefetching Images, Leading to Marginally Inflated Opens The recent changes with Apple Mail Privacy Protection had us wondering – where else is prefetching happening? While false opens come as no huge surprise, we have additional details around the limited set of circumstances in which Gmail is prefetching images in emails sent to Gmail

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2022 email benchmarks

2022 Email Benchmarks, Trends & Geeky Behaviors

Jan. 19, 2022 / By Koertni Adams

Check out the top 2022 email benchmarks in this new, comprehensive report Email is hard. And effective. And fun! Basically, email rules. 👑 Our new report, Email in 2022, includes almost 50 pages all about why email rules – it turns out we had a lot to say. The report is broken out into three

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German Deliverability Practices Providers

How to Get Better Delivery to German Mailbox Providers

Jun. 22, 2021 / By Tracey Crawford

Are you having difficulties getting mail delivered to German mailbox providers such as Web.de, Gmx.de, and T-Online.de?  If so, you are not the only one.  After pouring through postmaster pages and having many email conversations with support teams, here is what I have found to be the key items that you should pay attention to

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data integrity

Why Data Integrity Matters

Sep. 27, 2019 / By Tracey Crawford

Lead Deliverability Analyst, Tracey Crawford, explains how and why senders should maintain data integrity when it comes to building email lists.

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GDPR storm

GDPR, After the Storm

Oct. 24, 2018 / By Kieran Cooper

SparkPost Senior Technical Account Manager, Kieran Cooper, compares the anticipated versus actual impacts of the implementation of GDPR.

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GDPR affects open rates

GDPR Affects Open Rates

Jun. 1, 2018 / By Tracy Sestili

To comply with GDPR, email senders across the globe sent out millions of privacy updates last week. See our favorites and learn how GDPR affects open rates.

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GDPR webinar

GDPR Affects Email Worldwide

Apr. 11, 2018 / By Julie Bishopp

Get an overview of GDPR, learn practical advice on aligning email sending practices with GDPR requirements and discover GDPR’s impact on your organization.

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GDPR Blue green background 360 274

GDPR: What Email Senders Need to Know

Nov. 1, 2017 / By Jason Soni

Europe’s GDPR privacy law is an issue for almost every company with an app, SaaS product, or other service. Here’s what email senders need to know.

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orange weighing scales emails unsubscribers

Learn To Love Your Unsubscribers

Jun. 19, 2017 / By Holly McQuillan

Unsubscribers are inevitable in email marketing. They’re often looked at negatively, but we prove how they do a lot of work for marketers by cleaning lists.

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