Gen Z Customers
Jul. 10, 2019 By Jennifer Lacey

Building an Email Strategy to Connect with your Gen Z Customers

Senior Manager of Digital and Content Strategy, Jen Lacey, explains how to create an email program that will really resonate with Gen Z customers.

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banking communication channels
Sep. 24, 2018 By Erica Weiss

3 Popular Banking Communication Channels

Learn about three popular banking communication channels that facilitate timely and secure notifications to banking customers.

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SparkPost Bootcamp
Dec. 4, 2015 By Brent Sleeper

Power Up: SparkPost Features Boot Camp

The hands-on boot camps led by experts who know how to make the most of SparkPost are a highlight of our annual Insight user conference. Power up with the session notes and presentations here!

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Feb. 24, 2015 By Sparky

Perishable Moments: Here Today, Gone Tomorrow!

In the spirit of the title, and because I'm at the Marketing Sherpa Email Summit in rainy Las Vegas, this will be a short post.

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Nov. 25, 2014 By Barbara Burlington

Survey: Email Still Reigns for Notifications

Through Google Consumer Surveys, we polled a consumer audience to find out how they themselves prefer to hear from brands, and what perceptions they have when a communication doesn’t go as expected.

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Aug. 7, 2014 By John Pinson

Mobile Survey: 91% of Enterprises Headed Towards Time-Sensitive Mobile Messaging

Today, we're announcing the results of a survey on mobile messaging in the enterprise that Message Systems commissioned Harris Poll to conduct. The survey has a focus on who is embracing mobile messaging, how they are using it, and what they are spending on it – presently and in the future.

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Jul. 30, 2014 By John Pinson

Survey Says: Enterprises are Embracing Mobile Messaging in a Big Way

Message Systems commissioned Harris Poll to survey a pool of more than 200 customer messaging decision-makers within enterprises across North America. The survey was conducted online in the spring of 2014, and asked respondents from companies with annual revenues of $100M or more their opinions about the state of mobile messaging and how they planned to incorporate mobile messaging into their customer communications strategies.

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mary meeker internet trends 2014
Jun. 17, 2014 By John Pinson

Queen of the Internet Mary Meeker Speaks

The Mary Meeker Internet trends 2014 annual report came out in late May, and as usual it sheds a lot of light on how emerging technologies are changing the world around us.

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May. 5, 2014 By John Pinson

Get Smart With Targeted Email & SMS Marketing

Whether it is boosting stickiness and accelerating growth, monetizing messaging streams, or increasing brand loyalty, targeted email and SMS marketing enable you to leverage better performance for a competitive edge.

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