Senior Manager of Digital and Content Strategy, Jen Lacey, explains how to create an email program that will really resonate with Gen Z customers.
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Learn about three popular banking communication channels that facilitate timely and secure notifications to banking customers.
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The hands-on boot camps led by experts who know how to make the most of SparkPost are a highlight of our annual Insight user conference. Power up with the session notes and presentations here!
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In the spirit of the title, and because I'm at the Marketing Sherpa Email Summit in rainy Las Vegas, this will be a short post.
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Through Google Consumer Surveys, we polled a consumer audience to find out how they themselves prefer to hear from brands, and what perceptions they have when a communication doesn’t go as expected.
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Today, we're announcing the results of a survey on mobile messaging in the enterprise that Message Systems commissioned Harris Poll to conduct. The survey has a focus on who is embracing mobile messaging, how they are using it, and what they are spending on it – presently and in the future.
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Message Systems commissioned Harris Poll to survey a pool of more than 200 customer messaging decision-makers within enterprises across North America. The survey was conducted online in the spring of 2014, and asked respondents from companies with annual revenues of $100M or more their opinions about the state of mobile messaging and how they planned to incorporate mobile messaging into their customer communications strategies.
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The Mary Meeker Internet trends 2014 annual report came out in late May, and as usual it sheds a lot of light on how emerging technologies are changing the world around us.
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Whether it is boosting stickiness and accelerating growth, monetizing messaging streams, or increasing brand loyalty, targeted email and SMS marketing enable you to leverage better performance for a competitive edge.
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