Senior Manager of Digital and Content Strategy, Jen Lacey, explains how to create an email program that will really resonate with Gen Z customers.
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Learn about three popular banking communication channels that facilitate timely and secure notifications to banking customers.
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In the spirit of the title, and because I'm at the Marketing Sherpa Email Summit in rainy Las Vegas, this will be a short post.
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Through Google Consumer Surveys, we polled a consumer audience to find out how they themselves prefer to hear from brands, and what perceptions they have when a communication doesn’t go as expected.
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Today, we're announcing the results of a survey on mobile messaging in the enterprise that Message Systems commissioned Harris Poll to conduct. The survey has a focus on who is embracing mobile messaging, how they are using it, and what they are spending on it – presently and in the future.
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Message Systems commissioned Harris Poll to survey a pool of more than 200 customer messaging decision-makers within enterprises across North America. The survey was conducted online in the spring of 2014, and asked respondents from companies with annual revenues of $100M or more their opinions about the state of mobile messaging and how they planned to incorporate mobile messaging into their customer communications strategies.
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The Mary Meeker Internet trends 2014 annual report came out in late May, and as usual it sheds a lot of light on how emerging technologies are changing the world around us.
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Whether it is boosting stickiness and accelerating growth, monetizing messaging streams, or increasing brand loyalty, targeted email and SMS marketing enable you to leverage better performance for a competitive edge.
Read more We’ve used SurveyMonkey repeatedly to do market research on trends in email marketing and mobile messaging and it's fascinating to look at some of the numbers we turned up in 2011.
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The future belongs to marketers who believe in mobile, yet mobile is not the be all and end all of digital messaging. There are other forces at play here behind the scenes.
Read more In the second part of his series on Mobile World Congress 2014, Jose contemplates alternative mobile operating systems and mobile app engagement.
Read more We sent our mobile marketing expert and Product Marketing Director, Jose Santa Ana out to the Mobile World Congress in Barcelona where he had a blast... and came home with a multi-part series on what's new in mobile! Watch this space as Jose's adventures in Barcelona unfold over the next few weeks!
Read more We're looking back on 2013 with a list of the most popular email marketing blog posts. Last week, we revealed the top ranked best email marketing blog posts in position 10 to 6. Now it's time for the top five best email marketing blog posts!
Read more A couple of weeks ago, we headed to the Big Apple to participate in Customer Engagement Technology World at the Javits Center.
Read more In a world of dramatic mobile market growth, where customers are willing to share their locations, mobile apps need to be able to engage customers and multi-channel capabilities are critical.
Read more Message Systems has unveiled Momentum Mobile, the newest addition to the Momentum product family, creating the world’s first proven, enterprise-class mobile middleware and cross-channel messaging platform.
Read more Customer Engagement Technology World is focused on leveraging technology solutions that enable richer engagement and enhanced experiences for customers and employees. It’s a place where you can learn to better optimize your campaigns, channels and systems for more effective customer engagement.
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While over a hundred attendees were fortunate enough to attend Interact 2013 in San Diego a couple of weeks ago, many were not able to go. So for those of you who missed that “episode”, we present the recap of Interact 2013’s Welcome Keynote!
Read more Director of Product Marketing, Jose Santa Ana highlights the talking points at LeadsCon.
Read more This week I’ve been lucky enough to be attending MozCon, the advanced SEO and inbound marketing conference. While I expected to learn a lot about website optimization, I was struck by something else that I “knew”, but hadn’t really grasped the magnitude of: the whole world is suddenly multi-channel.
Read more When Kleiner Perkins’ Mary Meeker reportedly took stage at the All Things Digital D11 conference and said a typical smartphone user looks at his/her device 150 times a day, it blew up into a media-driven meme – and the blowback was immediate.
Read more We are taking a look at the relationship between mobile optimization and responsive design this week with the key challenge being the smaller screen size.
Read more My colleague Irina Doliov and I were fortunate to attend a seminar on push notifications earlier this month put on by Urban Airship, one of the leading providers of push notification / messaging services for mobile app developers.
Read more Mobile has been in the news a lot recently, and no wonder. Studies are repeatedly serving up evidence that mobile is changing the way we consume information - right from the moment we wake up.
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