Senior Manager of Digital and Content Strategy, Jen Lacey, explains how to create an email program that will really resonate with Gen Z customers.
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Learn about three popular banking communication channels that facilitate timely and secure notifications to banking customers.
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In the spirit of the title, and because I'm at the Marketing Sherpa Email Summit in rainy Las Vegas, this will be a short post.
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Through Google Consumer Surveys, we polled a consumer audience to find out how they themselves prefer to hear from brands, and what perceptions they have when a communication doesn’t go as expected.
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Today, we're announcing the results of a survey on mobile messaging in the enterprise that Message Systems commissioned Harris Poll to conduct. The survey has a focus on who is embracing mobile messaging, how they are using it, and what they are spending on it – presently and in the future.
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Message Systems commissioned Harris Poll to survey a pool of more than 200 customer messaging decision-makers within enterprises across North America. The survey was conducted online in the spring of 2014, and asked respondents from companies with annual revenues of $100M or more their opinions about the state of mobile messaging and how they planned to incorporate mobile messaging into their customer communications strategies.
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The Mary Meeker Internet trends 2014 annual report came out in late May, and as usual it sheds a lot of light on how emerging technologies are changing the world around us.
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Whether it is boosting stickiness and accelerating growth, monetizing messaging streams, or increasing brand loyalty, targeted email and SMS marketing enable you to leverage better performance for a competitive edge.
Read more We’ve used SurveyMonkey repeatedly to do market research on trends in email marketing and mobile messaging and it's fascinating to look at some of the numbers we turned up in 2011.
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