email programs stale bread

Stale Email is Like Stale Bread: Repurposing Your Email Programs

Mar. 28, 2016 / By Desiree Hamaoui

Tips from our Director of Demand Generation on how to refresh your email programs and nurture campaigns, without completely starting over from scratch.

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A Segment of One

Getting to a Segment of One (Data-Driven Marketing Series, Part 1)

Dec. 7, 2015 / By Brent Sleeper

A panel of savvy email marketers from Etsy, Zillow and CareerBuilder discuss how they use big data, transactional and triggered email, and SparkPost to reimagine how data-driven marketing email drives the entire lifecycle of customer engagement.

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SparkPost Bootcamp

Power Up: SparkPost Features Boot Camp

Dec. 4, 2015 / By Brent Sleeper

The hands-on boot camps led by experts who know how to make the most of SparkPost are a highlight of our annual Insight user conference. Power up with the session notes and presentations here!

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Welcome On Board!

Get on Board! (Onboarding Series, Part 1)

Nov. 4, 2015 / By Brent Sleeper

While there’s no magic bullet to solving the onboarding challenge, the onboarding email is a fundamental piece of a product team’s toolkit. Today, the most successful onboarding emails are designed as a series of carefully-timed and triggered messages that help to accomplish several key goals.

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When Goodbye Isn’t Forever… Keeping Subscribers With Email Engagement Tactics

Sep. 27, 2013 / By Angela Cheong

Aside from optimizing the unsubscribe process, we have a great line-up of articles this week including a new survey that reveals customer preferences for marketing channels, and best practice tips for email engagement and design.

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SparkPost Logo

Executive Update: Measuring Levels of Engagement

Sep. 1, 2011 / By Dave Lewis

Spend any amount of time with direct marketers and you're likely to hear talk of list size. Most marketers will agree that engaged list size is a far more relevant measure than total list size.

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