Engagement Archives

Apr. 20, 2018 by Sparky

Using Email to Maximize Your Product Marketing Spend

Maximize your product marketing spend with email - from raising awareness, to making a purchase, rewarding loyalty and building long-term relationships.

Mar. 7, 2018 by J. Lacey

The 2018 Sparky Award Winners

Another Sparky Awards season is in the books. Meet the 2018 Sparky Award winners and see who took home the top prizes in each category.

Feb. 7, 2018 by Sparky

4 Best Practices for Triggered Emails in E-Commerce

Iterable’s email expert shares four tips to give your triggered emails a boost to increase your conversion and engagement rates.

Jan. 19, 2018 by B. Sleeper

5 Tips For Writing Email Notification Subject Lines That Stand Out

Check out our five tips on how to write effective subject lines that will help drive user activity and engagement with your app.

Jan. 17, 2018 by B. Sleeper

Don Draper’s User Engagement Advice for Product Teams

Four key lessons for product teams on writing effective emails to drive user engagement from Mad Men’s iconic ad man Don Draper.

Dec. 6, 2017 by B. Sleeper

4 Tips from the Litmus Live Email Conference

Get 4 takeaways from the Litmus Live email conference that will help you send more effective email notifications and other messages.

Nov. 20, 2017 by B. Sleeper

5 Tips for Driving Transactional Email Engagement

Don’t send your users boring, utilitarian messages. When done right, email notifications are great for driving transactional email engagement. Here’s how.

Nov. 6, 2017 by B. Sleeper

3 Tips for SaaS User Engagement from Email Marketers

Three key lessons from email marketers that product teams can use to increase SaaS user engagement by developing more effective notifications and other app-generated emails.

Sep. 27, 2017 by A. Durr

5 Effective Email Notifications from Pinterest and LinkedIn

Learn how teams at Pinterest and LinkedIn are using product emails to build a great user experience—and to drive retention and growth.

Engagement