Accessible Emails for All It’s our job as email professionals to provide a great email experience to everyone on our list – and that truly means everyone. Emails should be easy to read and understand, even if someone has a disability. And the World Health Organization reports at least 15% of the population has a
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So you’ve got subscribers signing up to your database in droves – nice one! So what next? They’re expecting to hear about some awesome stuff about your brand, and maybe even specific areas of your business. You don’t want to leave them hanging like a Guns N’ Roses gig. 2 hours late – I mean,
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Check out the top 2022 email benchmarks in this new, comprehensive report Email is hard. And effective. And fun! Basically, email rules. 👑 Our new report, Email in 2022, includes almost 50 pages all about why email rules – it turns out we had a lot to say. The report is broken out into three
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Manager of Research Analytics, John Landsman, analyzes the email activity and performance of Trump and Biden's campaigns leading up to election day.
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We are excited to announce our latest eBook: Marketing Trends and the Customer Experience which features perspectives from across the industry.
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Take a look at the email activity for the Trump and Biden campaigns as we approach decision 2020, tracked via our consumer panel over the past six months.
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Head of Marketing, Tracy Sestili, share email newsletter best practices and announces our brand new newsletter: The Post!
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We’ve combined decades of collective email experience into our new guide, Email Measurement Explained. Download it today!
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Director of Deliverability Consulting, Tony Patti, explains how Gmail Smart Unsubscribe works and how it can impact your deliverability.
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In the aftermath of Super Tuesday, Manager of Research Analytics, John Landsman, gives an update on the presidential contenders' respective email campaigns.
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Director of Deliverability Consulting, Tony Patti, explains why you should use the List-Unsubscribe header in your email program.
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In honor of The Bachelor and Valentine’s Day 2020, we're handing roses to some of our favorite email influencers out there!
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Brand and Campaign Manager, Erica Weiss, goes over best practices you can implement to make your email program more gender-inclusive.
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Brand Designer at Hive.co, Cynthia Dam, gives tips on how to segment subscriber data to improve deliverability and increase engagement.
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Discover how incorporating surveys and sentiment analysis technology into your email strategy can help improve customer loyalty and reduce churn.
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Our SVP of Deliverability Strategy, Kate Nowrouzi, discusses the business risks associated with sending email to inactive users.
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Senior Manager of Digital and Content Strategy, Jen Lacey, explains how to create an email program that will really resonate with Gen Z customers.
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Many have written obituaries for email for years, but now it’s more central and vital to people’s lives than ever. Discover why email is far from dead.
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Our SVP of Data Science, Daniel Chalef, explores whether send time optimization results in a meaningful lift in customer engagement.
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Discover some of the marketing insights outlined in Iterable's recently released 2018 Cross-Channel Engagement Benchmark Report.
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Our tips for how to keep customers engaged are a great place to start when thinking about how to address customers that may have "ghosted" you.
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Learn how to make use of succinct, empathetic, encouraging and patient language in SaaS onboarding to drive new customers to conversion.
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Mark Robbins of Rebel shares his perspective on how brands should be thinking about email accessibility and assistive technology in their campaigns.
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Breaking down the design, elements and creative seasonal marketing strategies of three of our favorite summer email campaigns.
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