3 Ways to Make Your Email Program More Gender-Inclusive
Jan. 7, 2020 /
By Erica Weiss
Social Media Manager, Erica Weiss, goes over best practices you can implement to make your email program more gender-inclusive.
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How to Segment Your Subscriber Data to Improve Email Deliverability
Aug. 28, 2019 /
By Sparky
Brand Designer at Hive.co, Cynthia Dam, gives tips on how to segment subscriber data to improve deliverability and increase engagement.
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3 Steps to Using Email to Improve Customer Loyalty and Reduce Churn
Aug. 23, 2019 /
By Erica Weiss
Discover how incorporating surveys and sentiment analysis technology into your email strategy can help improve customer loyalty and reduce churn.
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The Risks of Sending Email to Inactive Users
Jul. 19, 2019 /
By Kate Nowrouzi
Our SVP of Deliverability Strategy, Kate Nowrouzi, discusses the business risks associated with sending email to inactive users.
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Building an Email Strategy to Connect with your Gen Z Customers
Jul. 10, 2019 /
By Jennifer Lacey
Senior Manager of Digital and Content Strategy, Jen Lacey, explains how to create an email program that will really resonate with Gen Z customers.
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Isn’t Email Supposed to be Dead?
May. 10, 2019 /
By Tracy Sestili
Many have written obituaries for email for years, but now it’s more central and vital to people’s lives than ever. Discover why email is far from dead.
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Boosting Email Engagement and Conversion with Send Time Optimization
Mar. 15, 2019 /
By Daniel Chalef
Our SVP of Data Science, Daniel Chalef, explores whether send time optimization results in a meaningful lift in customer engagement.
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Iterable Shares What Cross-Channel Engagement Means in 2018
Dec. 3, 2018 /
By Brent Sleeper
Discover some of the marketing insights outlined in Iterable's recently released 2018 Cross-Channel Engagement Benchmark Report.
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How to Stop Customers From “Ghosting” You
Oct. 22, 2018 /
By Erica Weiss
Our tips for how to keep customers engaged are a great place to start when thinking about how to address customers that may have "ghosted" you.
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