The Risks of Sending Email to Inactive Users
Our SVP of Deliverability Strategy, Kate Nowrouzi, discusses the business risks associated with sending email to inactive users.
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Building an Email Strategy to Connect with your Gen Z Customers
Senior Manager of Digital and Content Strategy, Jen Lacey, explains how to create an email program that will really resonate with Gen Z customers.
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Isn’t Email Supposed to be Dead?
Many have written obituaries for email for years, but now it’s more central and vital to people’s lives than ever. Discover why email is far from dead.
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Boosting Email Engagement and Conversion with Send Time Optimization
Our SVP of Data Science, Daniel Chalef, explores whether send time optimization results in a meaningful lift in customer engagement.
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Iterable Shares What Cross-Channel Engagement Means in 2018
Discover some of the marketing insights outlined in Iterable's recently released 2018 Cross-Channel Engagement Benchmark Report.
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How to Stop Customers From “Ghosting” You
Our tips for how to keep customers engaged are a great place to start when thinking about how to address customers that may have "ghosted" you.
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Copywriting Secrets for Creating Effective SaaS Onboarding
Learn how to make use of succinct, empathetic, encouraging and patient language in SaaS onboarding to drive new customers to conversion.
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How to Improve Your Email Accessibility
Mark Robbins of Rebel shares his perspective on how brands should be thinking about email accessibility and assistive technology in their campaigns.
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Seasonal Marketing Strategies: 3 Emails I’m Loving This Summer
Breaking down the design, elements and creative seasonal marketing strategies of three of our favorite summer email campaigns.
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