Engagement Archives

[Free Course] How to Make Your Emails More Accessible

Apr. 14, 2022 / By Koertni Adams

Accessible Emails for All It’s our job as email professionals to provide a great email experience to everyone on our list – and that truly means everyone. Emails should be easy to read and understand, even if someone has a disability. And the World Health Organization reports at least 15% of the population has a

Email nurture sequence entering a funnel

10 Awesome Tips For Creating An Email Nurture Sequence

Apr. 12, 2022 / By Matthew Parsloe

So you’ve got subscribers signing up to your database in droves – nice one! So what next? They’re expecting to hear about some awesome stuff about your brand, and maybe even specific areas of your business. You don’t want to leave them hanging like a Guns N’ Roses gig. 2 hours late – I mean,

2022 Email Benchmarks, Trends & Geeky Behaviors

Jan. 19, 2022 / By Koertni Adams

Check out the top 2022 email benchmarks in this new, comprehensive report Email is hard. And effective. And fun! Basically, email rules. 👑 Our new report, Email in 2022, includes almost 50 pages all about why email rules – it turns out we had a lot to say. The report is broken out into three

Decision 2020: Email from the Presidential Contenders – September Update

Sep. 16, 2020 / By John Landsman

Manager of Research Analytics, John Landsman, analyzes the email activity and performance of Trump and Biden's campaigns leading up to election day.

[Free Download] Marketing Trends and the Customer Experience

Sep. 8, 2020 / By Erica Weiss

We are excited to announce our latest eBook: Marketing Trends and the Customer Experience which features perspectives from across the industry.

Decision 2020: Email from the Presidential Contenders – July Update

Jul. 28, 2020 / By John Landsman

Take a look at the email activity for the Trump and Biden campaigns as we approach decision 2020, tracked via our consumer panel over the past six months.