Engagement Archives

Why Your Newsletter Needs a Facelift

Apr. 1, 2020 / By Tracy Sestili

Head of Marketing, Tracy Sestili, share email newsletter best practices and announces our brand new newsletter: The Post!

[Free Download] Email Measurement Explained

Mar. 27, 2020 / By Jennifer Lacey

We’ve combined decades of collective email experience into our new guide, Email Measurement Explained. Download it today!

What is Gmail Smart Unsubscribe?

Mar. 11, 2020 / By Tony Patti

Director of Deliverability Consulting, Tony Patti, explains how Gmail Smart Unsubscribe works and how it can impact your deliverability.

Decision 2020: Email from the Presidential Contenders – March Update

Mar. 5, 2020 / By John Landsman

In the aftermath of Super Tuesday, Manager of Research Analytics, John Landsman, gives an update on the presidential contenders' respective email campaigns.

List Unsubscribe: Give Your Subscribers the Freedom to Leave

Feb. 21, 2020 / By Tony Patti

Director of Deliverability Consulting, Tony Patti, explains why you should use the List-Unsubscribe header in your email program.

The Most Dramatic Blog Post Ever: Valentine’s Day 2020

Feb. 10, 2020 / By Erica Weiss

In honor of The Bachelor and Valentine’s Day 2020, we're handing roses to some of our favorite email influencers out there!

3 Ways to Make Your Email Program More Gender-Inclusive

Jan. 7, 2020 / By Erica Weiss

Social Media Manager, Erica Weiss, goes over best practices you can implement to make your email program more gender-inclusive.

How to Segment Your Subscriber Data to Improve Email Deliverability

Aug. 28, 2019 / By Sparky

Brand Designer at Hive.co, Cynthia Dam, gives tips on how to segment subscriber data to improve deliverability and increase engagement.

3 Steps to Using Email to Improve Customer Loyalty and Reduce Churn

Aug. 23, 2019 / By Erica Weiss

Discover how incorporating surveys and sentiment analysis technology into your email strategy can help improve customer loyalty and reduce churn.

Blog Category

Engagement