Engagement Archives

Jul. 24, 2017 by H. McQuillan

5 Tactics to Freshen Up Your Summer Email Campaigns

Taking a look at 5 creative ways to engage with your customers through your summer email campaigns.☀️⛱️😎

Jul. 12, 2017 by Sparky

10 Unique Strategies to Build your Email Lists

Email lists are a craft in themselves. From discounts, contests to just simple emails, here are the top tips to building email lists the right way.

Jun. 5, 2017 by T. Sestili

Driving User Engagement, One Click at a Time

If it’s one thing I’ve learned in the past two years by working at SparkPost, it’s that there’s a clear difference between ‘delivered’ and ‘deliverability’ ...

May. 1, 2017 by Sparky

Welcome Email Strategies from Sendwithus

Our partners at Sendwithus are sharing some welcome email strategies you can incorporate into your programs to increase email engagement.

Apr. 5, 2017 by B. Sleeper

Deleted Emails: 10 Reasons Your Recipients Are Just Not That Into You

Are your recipients ghosting you and deleting your messages unread? It’s not them—it’s you. Our expert has some advice for email marketers combating those unread deleted emails.

Oct. 31, 2016 by C. Moore

Blacklists 101: What They Are and How They Work

You've probably heard of blacklists before and you probably know they're not something you want to be on. Learn how to avoid getting listed in the first place.

Oct. 5, 2016 by Sparky

BCC Pitfalls: Why BCC Has No Place in your Email Marketing Strategy

Why can’t BCC be used as a work around for email marketing newbies? Here are some BCC pitfalls and reasons you should stick with traditional email tools.

Sep. 5, 2016 by T. Sestili

Back to School Subject Lines that Convert

It's that time of year again - back-to-school! Here are few good examples of "back-to-school" subject lines that convert.

Aug. 17, 2016 by B. Sleeper

Triggered Email Secrets Every Sender Should Know

Here are seven triggered email secrets that drive increased customer engagement and build individualized relationships with your recipients.

Engagement