sending email to inactive users
Jul. 19, 2019 By Kate Nowrouzi

The Risks of Sending Email to Inactive Users

Our SVP of Deliverability Strategy, Kate Nowrouzi, discusses the business risks associated with sending email to inactive users.

Read more
Gen Z Customers
Jul. 10, 2019 By Jennifer Lacey

Building an Email Strategy to Connect with your Gen Z Customers

Senior Manager of Digital and Content Strategy, Jen Lacey, explains how to create an email program that will really resonate with Gen Z customers.

Read more
email dead
May. 10, 2019 By Tracy Sestili

Isn’t Email Supposed to be Dead?

Many have written obituaries for email for years, but now it’s more central and vital to people’s lives than ever. Discover why email is far from dead.

Read more
send time optimization
Mar. 15, 2019 By Daniel Chalef

Boosting Email Engagement and Conversion with Send Time Optimization

Our SVP of Data Science, Daniel Chalef, explores whether send time optimization results in a meaningful lift in customer engagement.

Read more
Cross-Channel Engagement
Dec. 3, 2018 By Brent Sleeper

Iterable Shares What Cross-Channel Engagement Means in 2018

Discover some of the marketing insights outlined in Iterable's recently released 2018 Cross-Channel Engagement Benchmark Report.

Read more
customers ghosting
Oct. 22, 2018 By Erica Weiss

How to Stop Customers From “Ghosting” You

Our tips for how to keep customers engaged are a great place to start when thinking about how to address customers that may have "ghosted" you.

Read more
SaaS Onboarding
Sep. 14, 2018 By Sparky

Copywriting Secrets for Creating Effective SaaS Onboarding

Learn how to make use of succinct, empathetic, encouraging and patient language in SaaS onboarding to drive new customers to conversion.

Read more
email accessibility
Aug. 1, 2018 By Sparky

How to Improve Your Email Accessibility

Mark Robbins of Rebel shares his perspective on how brands should be thinking about email accessibility and assistive technology in their campaigns.

Read more
seasonal marketing strategies
Jul. 16, 2018 By Emilie Wang

Seasonal Marketing Strategies: 3 Emails I’m Loving This Summer

Breaking down the design, elements and creative seasonal marketing strategies of three of our favorite summer email campaigns.

Read more