Engagement Archives

How to Segment Your Subscriber Data to Improve Email Deliverability

Aug. 28, 2019 / By Sparky

Brand Designer at Hive.co, Cynthia Dam, gives tips on how to segment subscriber data to improve deliverability and increase engagement.

3 Steps to Using Email to Improve Customer Loyalty and Reduce Churn

Aug. 23, 2019 / By Erica Weiss

Discover how incorporating surveys and sentiment analysis technology into your email strategy can help improve customer loyalty and reduce churn.

The Risks of Sending Email to Inactive Users

Jul. 19, 2019 / By Kate Nowrouzi

Our SVP of Deliverability Strategy, Kate Nowrouzi, discusses the business risks associated with sending email to inactive users.

Building an Email Strategy to Connect with your Gen Z Customers

Jul. 10, 2019 / By Jennifer Lacey

Senior Manager of Digital and Content Strategy, Jen Lacey, explains how to create an email program that will really resonate with Gen Z customers.

Isn’t Email Supposed to be Dead?

May. 10, 2019 / By Tracy Sestili

Many have written obituaries for email for years, but now it’s more central and vital to people’s lives than ever. Discover why email is far from dead.

Boosting Email Engagement and Conversion with Send Time Optimization

Mar. 15, 2019 / By Daniel Chalef

Our SVP of Data Science, Daniel Chalef, explores whether send time optimization results in a meaningful lift in customer engagement.

Iterable Shares What Cross-Channel Engagement Means in 2018

Dec. 3, 2018 / By Brent Sleeper

Discover some of the marketing insights outlined in Iterable's recently released 2018 Cross-Channel Engagement Benchmark Report.

How to Stop Customers From “Ghosting” You

Oct. 22, 2018 / By Erica Weiss

Our tips for how to keep customers engaged are a great place to start when thinking about how to address customers that may have "ghosted" you.

Copywriting Secrets for Creating Effective SaaS Onboarding

Sep. 14, 2018 / By Sparky

Learn how to make use of succinct, empathetic, encouraging and patient language in SaaS onboarding to drive new customers to conversion.

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