Engagement Archives

Mar. 15, 2019 by D. Chalef

Boosting Email Engagement and Conversion with Send Time Optimization

Our SVP of Data Science, Daniel Chalef, explores whether send time optimization results in a meaningful lift in customer engagement.

Dec. 3, 2018 by B. Sleeper

Iterable Shares What Cross-Channel Engagement Means in 2018

Discover some of the marketing insights outlined in Iterable's recently released 2018 Cross-Channel Engagement Benchmark Report.

Oct. 22, 2018 by E. Weiss

How to Stop Customers From "Ghosting" You

Our tips for how to keep customers engaged are a great place to start when thinking about how to address customers that may have "ghosted" you.

Sep. 14, 2018 by Sparky

Copywriting Secrets for Creating Effective SaaS Onboarding

Learn how to make use of succinct, empathetic, encouraging and patient language in SaaS onboarding to drive new customers to conversion.

Aug. 1, 2018 by Sparky

How to Improve Your Email Accessibility

Mark Robbins of Rebel shares his perspective on how brands should be thinking about email accessibility and assistive technology in their campaigns.

Jul. 16, 2018 by E. Wang

Seasonal Marketing Strategies: 3 Emails I’m Loving This Summer

Breaking down the design, elements and creative seasonal marketing strategies of three of our favorite summer email campaigns.

Jul. 11, 2018 by J. Aberant

Customer Engagement: How to Keep Your Eye On The Ball

Customer engagement is an ongoing challenge, yet some organizations have discovered a way to do it successfully and generate value and impressive growth.

May. 14, 2018 by G. Lee

5 Do's (and 5 Dont's) for Better Marketing Emails

Want to improve your bottom line and customer engagement? Here are 5 do's and 5 dont's for sending better marketing emails.

May. 4, 2018 by R. Mirza

4 Deliverability Benefits of Higher Email Engagement Rates

We all know higher email engagement is better for everyone, but just how much does it impact deliverability? Our experts break it down.

Engagement