Better ROI with a More Efficient Messaging Infrastructure

Oct. 7, 2014 / By John Pinson

Whether you're replacing outdated MTA-based messaging infrastructure or bringing your sending operations in house through a phased deployment, consolidating on Message Systems technologies can increase ROI shortly after implementation. Message Systems delivers benefits like these because our solutions enable you to streamline your messaging operations in many different ways.

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Email is Not Dead. Far From It.

Sep. 9, 2014 / By Phillip Merrick

Over the past few weeks we’ve seen a number of articles all of which show that the tech industry is having a resurgence of interest in email — which many folks had written off with the advent of social media. These articles point out that in many ways it seems that all that is old is new again. Mobile and social networks have actually increased email readership and volumes, and email is a critical part of engagement for both mobile and social.

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We’re Living in the Post Single-Gigabit Age

Sep. 2, 2014 / By Alec Peterson

For IT professionals, one of the real world implications of Moore’s law – that the number of transistors in a dense integrated circuit doubles approximately every two years – was that CPU power doubled roughly every two years also.

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email bounce handling

4 Things You Need To Know About Bounce Handling & Feedback Loops

Jul. 10, 2014 / By John Pinson

Feedback loops are records of recipient responses to email — when you mark a message as spam, for instance — and most domains send a standard Abuse Reporting Format (ARF) report to the originator. But as with bounce codes, report formatting and content varies by reporting domain, making FBL processing a complicated programming effort.

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Silence is Deadly… Did They Get the Message?

Jul. 9, 2014 / By Sparky

As marketers and messaging industry professionals – we need to realize that latency can be disastrous to brand engagement and customer loyalty. It brings the shopping experience or the brand dialog to a screeching halt, with customers left wondering what went wrong.

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Message Queue Management

4 Things You Need To Know About Message Queue Management

Jul. 7, 2014 / By John Pinson

Many senders have no idea that the poor message queuing capabilities of their email infrastructure are the root cause of their sending problems. Many senders have dealt with these issues for so long that they accept it is just part of the business of sending email.

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The Email Check List

Multi-Tenancy: More Manageable, Lower Costs

May. 20, 2014 / By John Pinson

Multi-tenancy is a force multiplier: you can manage hundreds or even thousands of distinct lines of businesses, brands or operations — all from a single Message Systems implementation.

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