The Biggest DDoS Attack Ever, Subject Lines, Autoresponders, SEO & Social Sharing

Mar. 29, 2013 / By Angela Cheong

DDoS attacks continue to be the center of media spotlight. We’re showcasing more of the controversy around Spamhaus in this week’s edition, together with a mish-mash of actionable email marketing best practices that boost conversion.

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Building Email Lists, Event Emails and Design Optimization

Mar. 22, 2013 / By Angela Cheong

DDoS (denial-of-service) attacks were making headlines in the past few weeks. A number of high profile brands were hit including Spamhaus, CBL, GitHub and Raspberry Pi among others.

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Creative Strategies for Customer Service and E-Commerce & Video Fun from The Most Reputable Sender in the World

Feb. 25, 2013 / By John Pinson

Leading things off this week, here’s a thoughtful piece from Debra Ellis in Target Marketing on the blurring lines between marketing and customer service.

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On Email Personalization, Design Optimization and Customer Engagement

Feb. 14, 2013 / By Angela Cheong

This week’s email marketing series has a Valentine’s Day slant as marketers sift through emails to find out what’s trending in the season where love is in the air. They tell you what they’re in love with… or not.

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Case Study: Infusionsoft

What Marketers Can Learn From a Gaming Company’s Email Tactics

Dec. 28, 2012 / By Angela Cheong

Don’t you just love the holiday season? There's always something new to celebrate. Now that Christmas is over, we’re all gearing up to ring in the new year in just four days!

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Email Marketing – Factors that influence open rate

Dec. 21, 2012 / By Angela Cheong

It’s the weekend before Christmas, and we hope you’re just as excited as we are! Big news this week with Instagram’s change to their terms of service and resultant uproar in the online sphere. Clearly, corporations need to be mindful of how protective people are of personal privacy as that continues to be an emotional trigger point for online users.

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Case Study: Tobi

Good Morning Email Deals

Dec. 14, 2012 / By Angela Cheong

11 days to Christmas and plenty of news in the email world this week. First up… Good Morning Email Deals! What’s the first thing you do in the morning?

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6 Email Predictions For The New Year

Dec. 7, 2012 / By Angela Cheong

End of the week and wasn’t it a long time coming? Time to kick back and wind down before the weekend. And we have the perfect way to do it with news to keep you entertained and in the know about what’s trending in the email world.

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Is Cyber Monday the worst day for a sale?

Nov. 30, 2012 / By Angela Cheong

Is Cyber Monday the worst day for a sale? A pertinent question in the season for shopping. And the answer lies with the nature of your business.

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