Transactional Emails

How to Incorporate Marketing Messages into Your Transactional Emails

Oct. 2, 2019 / By Erica Weiss

Discover 7 best practices to keep in mind when creating double-duty transactional emails that also include a marketing message.

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financial services firms

What Traditional Financial Services Firms Can Learn About Email from FinTech

Sep. 25, 2019 / By Casey Martin

Discover what traditional financial services firms like banks and brokerages can learn from FinTech companies when it comes to email marketing.

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SparkPost Signals reports

Constant Vigilance: Improvements to SparkPost Signals Reports

Sep. 9, 2019 / By Avi Goldman

Technical Product Manager, Avi Goldman, reveals our newest improvement to SparkPost Signals reports. Try SparkPost Signals today!

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voice in email

The Future of Voice in Email: 7 Things to Consider

Sep. 6, 2019 / By Erica Weiss

The future of voice in email is here: read up on 7 things to consider when creating emails that could be read by Alexa, as well as other virtual assistants.

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customer loyalty

3 Steps to Using Email to Improve Customer Loyalty and Reduce Churn

Aug. 23, 2019 / By Erica Weiss

Discover how incorporating surveys and sentiment analysis technology into your email strategy can help improve customer loyalty and reduce churn.

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mobile devices

5 Ways to Optimize Your Financial Services Emails for Mobile Devices

Aug. 14, 2019 / By Casey Martin

Discover 5 ways to ensure that your financial services emails are opened, read, and acted on by customers receiving them on mobile devices.

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SMTP relay

How to Set Up SparkPost as Your SMTP Relay

Aug. 5, 2019 / By Vincent Song

A step-by-step guide to setting up SparkPost as an SMTP relay. Start sending emails quickly through any preferred email client with ease today!

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Natural Language Processing

How to use Natural Language Processing and Machine Learning in your Email Program

Jul. 29, 2019 / By Erica Weiss

Discover how to implement AI-related technologies like Natural Language Processing and Machine Learning into your next email campaign.

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sending email to inactive users

The Risks of Sending Email to Inactive Users

Jul. 19, 2019 / By Kate Nowrouzi

Our SVP of Deliverability Strategy, Kate Nowrouzi, discusses the business risks associated with sending email to inactive users.

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