customer loyalty
Aug. 23, 2019 By Erica Weiss

3 Steps to Using Email to Improve Customer Loyalty and Reduce Churn

Discover how incorporating surveys and sentiment analysis technology into your email strategy can help improve customer loyalty and reduce churn.

Read more
mobile devices
Aug. 14, 2019 By Casey Martin

5 Ways to Optimize Your Financial Services Emails for Mobile Devices

Discover 5 ways to ensure that your financial services emails are opened, read, and acted on by customers receiving them on mobile devices.

Read more
SMTP relay
Aug. 5, 2019 By Vincent Song

How to Set Up SparkPost as Your SMTP Relay

A step-by-step guide to setting up SparkPost as an SMTP relay. Start sending emails quickly through any preferred email client with ease today!

Read more
Natural Language Processing
Jul. 29, 2019 By Erica Weiss

How to use Natural Language Processing and Machine Learning in your Email Program

Discover how to implement AI-related technologies like Natural Language Processing and Machine Learning into your next email campaign.

Read more
sending email to inactive users
Jul. 19, 2019 By Kate Nowrouzi

The Risks of Sending Email to Inactive Users

Our SVP of Deliverability Strategy, Kate Nowrouzi, discusses the business risks associated with sending email to inactive users.

Read more
email emojis
Jul. 17, 2019 By Tracy Sestili

Email Emojis: When & When Not To Use Them

Emojis in email subject lines are becoming a "thing" - but are they the right strategy? Here are some tips on when you should use emojis, how to use emojis and some examples of what to do and what not to do.

Read more
SMTP
Jul. 15, 2019 By Dave Gray

The Differences Between Using SMTP or API with SparkPost

Sending email through SparkPost can be done through SMTP or using our API. We'll take you through the pros and cons of each method with some examples.

Read more
welcome campaign
Jul. 12, 2019 By Sparky

Be Our Guest: 4 Keys to a Great Welcome Campaign

Content Marketing Manager at Iterable, Michael Huard, shares 4 welcome campaign strategies that will make your audience feel like the belle of the ball.

Read more
Gen Z Customers
Jul. 10, 2019 By Jennifer Lacey

Building an Email Strategy to Connect with your Gen Z Customers

Senior Manager of Digital and Content Strategy, Jen Lacey, explains how to create an email program that will really resonate with Gen Z customers.

Read more