Every year, we take on an exciting project of creating a state of the email industry report comprised of a lot of data. (You can still catch the current version here.) Much of that data comes from SparkPost’s permissioned panel and off the massive footprint of sending 4-5 trillion emails per year. To get a
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One of the questions we regularly receive about our Permissioned Email Panel is how accurate it is in terms of forecasting inbox rates. Historically, this has been a difficult question to answer with any authority as there was no source of ground truth to measure against, and so opinions (and general faith in sample statistics)
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Back in June, we initially reported about the upcoming changes in iOS 15. Since that time, there has been a lot of discussion, articles and webinars about the topic. There’s no doubt the iOS 15 Mail Privacy Protection changes are significant and will have a direct impact on how marketers track the success of their
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Empower your team to create better email You may have heard talk of Email Design Systems in the email marketing community lately. They’re a hot topic, and marketing teams are beginning to understand how they can transform the way teams create email – enabling them to do it at pace and scale with total confidence,
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Getting GIFs right in email Lots of marketers have started using more GIFs in email to engage with their audience and bring in a level of animation – which wasn’t previously possible. And whilst brands want to stand out in their subscriber’s inbox, GIFs help do exactly that by catching the reader’s eye through moving
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“Can you just send an email?” It seems like bosses everywhere say this… and they mean no harm with that “ASAP” deadline, but we email marketers know that getting a professional email out the door requires a ton of behind-the-scenes work. Between content, design, dev, ops, approvals, testing, etc. etc. – just getting an email
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So, what are we reading over here at SparkPost? We asked our team to share some of their favorite newsletters. Check out what they said!
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Today we’re excited to announce that the Litmus solution now integrates with SparkPost’s Design Tracker! Read about our partnership here.
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This Valentine's Day we’re doling out roses (a la The Bachelor) to the email trends we’re most excited about.
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