If you’re at a global company, you likely understand the importance of translating email to make sure it’s relevant to a multicultural audience – and the challenges of creating multi-language email. Even large enterprises with decently staffed teams struggle to work with resources across time zones, doing email translations, QAing multiple formats, changing imagery to
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Last year we celebrated 50 years of email. We even wrote a blog post about it (I’ll just leave this here…) But what’s better than 50 years of email? 51 years of email fun facts! So let’s dive into the weird and wonderful world of email, and uncover some interesting and fun email facts –
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Accessible Emails for All It’s our job as email professionals to provide a great email experience to everyone on our list – and that truly means everyone. Emails should be easy to read and understand, even if someone has a disability. And the World Health Organization reports at least 15% of the population has a
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So you’ve got subscribers signing up to your database in droves – nice one! So what next? They’re expecting to hear about some awesome stuff about your brand, and maybe even specific areas of your business. You don’t want to leave them hanging like a Guns N’ Roses gig. 2 hours late – I mean,
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Email marketing is cost-effective, enables you to build loyal followers, and is easy to track, test, and optimize. However, in order to ensure that your emails get opened, the use of a good subject line is so important. Roughly 80% of the US population uses email. The majority of email users check their email many
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Celebrating St. Patrick’s Day in your email marketing campaigns this year? We’ll break down why you might want to consider it if you aren’t already, and share some of our favorite St. Patrick’s Day email examples. But first, an Irish (Email) Blessing: May your boss’s approvals rise to meet you. May your subscribers adore you,
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It’s no secret that I’m a big Ann Handley fan. So when I first pitched a campaign all about how to successfully write marketing emails, I knew we had to get Ann involved. After all, her newsletter Total Annarchy has been my favorite bi-weekly inspiration for years now. I’ve been responsible for writing marketing emails
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In this season of the Bachelor, we are fortunate enough to have an NFL player who has had a whopping zero minutes of playing time during his entire career. Clayton Echard is also the only Bachelor who hasn’t been in the spotlight yet and was not a fan favorite at all. However, we’re not here
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It can be hard to judge a trend worth adopting, and it’s no different when it comes to email marketing trends. In this post, we’ll break down five of the trends we think live up to the hype. Some trends speak to us immediately and we jump at the chance to try them out. Others
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