Email Marketing Archives

Aug. 7, 2017 by J. Quilalang

A Day In The Life of An Email Marketing Manager (At An Email Company)

Discover the daily trials and tribulations of an email marketing manager at an email company. Learn the traits that are essential for this career path.

Jul. 24, 2017 by H. McQuillan

5 Tactics to Freshen Up Your Summer Email Campaigns

Taking a look at 5 creative ways to engage with your customers through your summer email campaigns.☀️⛱️😎

Jul. 19, 2017 by S. Goff-Johnson

Multi-Touch Campaigns: The Art of Blending Email, Social, SMS and Push

Learn how to make every message count by sending smarter emails and incorporating social, push and SMS into your multi-touch campaigns.

Jul. 17, 2017 by T. Sestili

Best Use of Emojis in Marketing

July 17 2017 is a global celebration of emojis🌎 Discover how to jazz up your email campaigns and engage your followers with a few extra smileys😉😍

Jul. 12, 2017 by Sparky

10 Unique Strategies to Build your Email Lists

Email lists are a craft in themselves. From discounts, contests to just simple emails, here are the top tips to building email lists the right way.

Jun. 21, 2017 by Sparky

5 Easy Ways to Enhance Your Customer Segmentation Strategy

With hundreds of ways to segment email lists and personalize campaigns, these 5 methods of customer segmentation are an easy place to start.

Jun. 19, 2017 by H. McQuillan

Learn To Love Your Unsubscribers

Unsubscribers are inevitable in email marketing. They’re often looked at negatively, but we prove how they do a lot of work for marketers by cleaning lists.

Jun. 5, 2017 by T. Sestili

Driving User Engagement, One Click at a Time

If it’s one thing I’ve learned in the past two years by working at SparkPost, it’s that there’s a clear difference between ‘delivered’ and ‘deliverability’ ...

May. 22, 2017 by Sparky

New Ongage Integration Features: Use Ongage with your SparkPost Subaccounts!

Expanding on our existing Ongage integration, you can now use Ongage with your SparkPost subaccounts! Learn how it'll make your life easier.

Email Marketing