SparkPost Panel Data

Accuracy of SparkPost’s Permissioned Panel Data

Aug. 26, 2021 / By George Schlossnagle

One of the questions we regularly receive about our Permissioned Email Panel is how accurate it is in terms of forecasting inbox rates. Historically, this has been a difficult question to answer with any authority as there was no source of ground truth to measure against, and so opinions (and general faith in sample statistics)

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Creating an Email Design System in 5 Steps [Get the Guide]

Aug. 20, 2021 / By Matthew Parsloe

Empower your team to create better email You may have heard talk of Email Design Systems in the email marketing community lately. They’re a hot topic, and marketing teams are beginning to understand how they can transform the way teams create email – enabling them to do it at pace and scale with total confidence,

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Everything You Need to Know About Using GIFs in Email [Get the Guide]

Aug. 18, 2021 / By Harriet Howard

Getting GIFs right in email Lots of marketers have started using more GIFs in email to engage with their audience and bring in a level of animation – which wasn’t previously possible. And whilst brands want to stand out in their subscriber’s inbox, GIFs help do exactly that by catching the reader’s eye through moving

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Email Design System

[Free Course] How to Make Email Production Easier with an Email Design System

Jun. 7, 2021 / By Koertni Adams

“Can you just send an email?” It seems like bosses everywhere say this… and they mean no harm with that “ASAP” deadline, but we email marketers know that getting a professional email out the door requires a ton of behind-the-scenes work. Between content, design, dev, ops, approvals, testing, etc. etc. – just getting an email

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newsletters

Newsletters We Love

Apr. 8, 2021 / By Erica Weiss

So, what are we reading over here at SparkPost? We asked our team to share some of their favorite newsletters. Check out what they said!

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