5 Easy Ways to Enhance Your Customer Segmentation Strategy

With hundreds of ways to segment email lists and personalize campaigns, these 5 methods of customer segmentation are an easy place to start.

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Learn To Love Your Unsubscribers

Unsubscribers are inevitable in email marketing. They’re often looked at negatively, but we prove how they do a lot of work for marketers by cleaning lists.

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Driving User Engagement, One Click at a Time

If it’s one thing I’ve learned in the past two years by working at SparkPost, it’s that there’s a clear difference between ‘delivered’ and ‘deliverability’ ...

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New Ongage Integration Features: Use Ongage with your SparkPost Subaccounts!

Expanding on our existing Ongage integration, you can now use Ongage with your SparkPost subaccounts! Learn how it'll make your life easier.

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How Growth Marketing Can Improve Your Email Metrics

The growth marketing experts at Iterable highlight key benchmarks for user engagement in email marketing—and why they are fundamental to accelerating business growth.

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Welcome Email Strategies from Sendwithus

Our partners at Sendwithus are sharing some welcome email strategies you can incorporate into your programs to increase email engagement.

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Tricks to Consolidate Your Retail Email Template Library

Learn how one SparkPost email template can support any combination of rows and columns for any retail email template and beyond.

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Deleted Emails: 10 Reasons Your Recipients Are Just Not That Into You

Are your recipients ghosting you and deleting your messages unread? It’s not them—it’s you. Our expert has some advice for email marketers combating those unread deleted emails.

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Leveraging Substitution Data and Templates to Personalize Emails

Jeff Goldstein explains how to leverage substitution data and templates to separate the work of obtaining data for personalized emails and the creative for those emails.

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