3 Steps to Using Email to Improve Customer Loyalty and Reduce Churn
Discover how incorporating surveys and sentiment analysis technology into your email strategy can help improve customer loyalty and reduce churn.
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5 Ways to Optimize Your Financial Services Emails for Mobile Devices
Discover 5 ways to ensure that your financial services emails are opened, read, and acted on by customers receiving them on mobile devices.
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How to Set Up SparkPost as Your SMTP Relay
A step-by-step guide to setting up SparkPost as an SMTP relay. Start sending emails quickly through any preferred email client with ease today!
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How to use Natural Language Processing and Machine Learning in your Email Program
Discover how to implement AI-related technologies like Natural Language Processing and Machine Learning into your next email campaign.
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The Risks of Sending Email to Inactive Users
Our SVP of Deliverability Strategy, Kate Nowrouzi, discusses the business risks associated with sending email to inactive users.
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Email Emojis: When & When Not To Use Them
Emojis in email subject lines are becoming a "thing" - but are they the right strategy? Here are some tips on when you should use emojis, how to use emojis and some examples of what to do and what not to do.
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The Differences Between Using SMTP or API with SparkPost
Sending email through SparkPost can be done through SMTP or using our API. We'll take you through the pros and cons of each method with some examples.
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Be Our Guest: 4 Keys to a Great Welcome Campaign
Content Marketing Manager at Iterable, Michael Huard, shares 4 welcome campaign strategies that will make your audience feel like the belle of the ball.
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Building an Email Strategy to Connect with your Gen Z Customers
Senior Manager of Digital and Content Strategy, Jen Lacey, explains how to create an email program that will really resonate with Gen Z customers.
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