announcing new features
Oct. 11, 2019 By Erica Weiss

3 Key Strategies for Announcing New Features via Email

Email is the best strategy for announcing new features, and we have some quick tips that’ll help ensure your customers love what you want them to know.

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Transactional Emails
Oct. 2, 2019 By Erica Weiss

How to Incorporate Marketing Messages into Your Transactional Emails

Discover 7 best practices to keep in mind when creating double-duty transactional emails that also include a marketing message.

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financial services firms
Sep. 25, 2019 By Casey Martin

What Traditional Financial Services Firms Can Learn About Email from FinTech

Discover what traditional financial services firms like banks and brokerages can learn from FinTech companies when it comes to email marketing.

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SparkPost Signals reports
Sep. 9, 2019 By Avi Goldman

Constant Vigilance: Improvements to SparkPost Signals Reports

Technical Product Manager, Avi Goldman, reveals our newest improvement to SparkPost Signals reports. Try SparkPost Signals today!

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voice in email
Sep. 6, 2019 By Erica Weiss

The Future of Voice in Email: 7 Things to Consider

The future of voice in email is here: read up on 7 things to consider when creating emails that could be read by Alexa, as well as other virtual assistants.

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customer loyalty
Aug. 23, 2019 By Erica Weiss

3 Steps to Using Email to Improve Customer Loyalty and Reduce Churn

Discover how incorporating surveys and sentiment analysis technology into your email strategy can help improve customer loyalty and reduce churn.

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mobile devices
Aug. 14, 2019 By Casey Martin

5 Ways to Optimize Your Financial Services Emails for Mobile Devices

Discover 5 ways to ensure that your financial services emails are opened, read, and acted on by customers receiving them on mobile devices.

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SMTP relay
Aug. 5, 2019 By Vincent Song

How to Set Up SparkPost as Your SMTP Relay

A step-by-step guide to setting up SparkPost as an SMTP relay. Start sending emails quickly through any preferred email client with ease today!

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Natural Language Processing
Jul. 29, 2019 By Erica Weiss

How to use Natural Language Processing and Machine Learning in your Email Program

Discover how to implement AI-related technologies like Natural Language Processing and Machine Learning into your next email campaign.

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