You’ve probably thought about diversity and inclusion at your company, especially from the perspective of hiring and employees. But have you thought about how inclusive your email content is? If you’re not following email accessibility best practices, you could be excluding 20% or more of your readers. Get your message to as many people as
Read more
In this season of the Bachelor, we are fortunate enough to have an NFL player who has had a whopping zero minutes of playing time during his entire career. Clayton Echard is also the only Bachelor who hasn’t been in the spotlight yet and was not a fan favorite at all. However, we’re not here
Read more
Check out the top 2022 email benchmarks in this new, comprehensive report Email is hard. And effective. And fun! Basically, email rules. 👑 Our new report, Email in 2022, includes almost 50 pages all about why email rules – it turns out we had a lot to say. The report is broken out into three
Read more
Email design is so much more than what you see in an email. It’s also the strategy that goes behind creating your emails before you build them, and the brand personality that resonates with your subscriber at each touchpoint. It’s also ensuring your reader gets a great experience, regardless of device preferences, accessibility needs, or
Read more
“Can you just send an email?” It seems like bosses everywhere say this… and they mean no harm with that “ASAP” deadline, but we email marketers know that getting a professional email out the door requires a ton of behind-the-scenes work. Between content, design, dev, ops, approvals, testing, etc. etc. – just getting an email
Read more
Lead User Experience Engineer, Jon Ambas, shares how he and his team built a new accessible color palette for SparkPost's design system.
Read more
We’ve conducted interviews and tests, and we’re excited to say that today is the big day - welcome to SparkPost's new UI!
Read more
Lead Messaging Engineer, Steve Tuck, explains in detail how to check and troubleshoot your email image service using his recommended tools.
Read more
Head of Marketing, Tracy Sestili, share email newsletter best practices and announces our brand new newsletter: The Post!
Read more
Discover 5 ways to ensure that your financial services emails are opened, read, and acted on by customers receiving them on mobile devices.
Read more
Our first enhancement to the AMP experience, AMP Preview, gives the ability to preview and render AMP content as you build out your email template.
Read more
Learn about the value of creating a clear and streamlined unsubscribe page and why unsubscribes can actually be a good thing for your email strategy.
Read more
Breaking down the design, elements and creative seasonal marketing strategies of three of our favorite summer email campaigns.
Read more
What is the story behind our flame logo? Learn what sparked the idea of our iconic flame and the design process that followed.
Read more
Get 4 takeaways from the Litmus Live email conference that will help you send more effective email notifications and other messages.
Read more
It's never too late to put together an email campaign. Use these last minute tips to perfect your labor day marketing campaign.
Read more
Our ultimate email campaign checklist takes the guesswork and anxiety out of launching large or small scale email campaigns.
Read more
Onboarding is tough to get right. Here’s how we improved our onboarding experience and why it'll make our users and developer community more successful.
Read more
Gmail will now support CSS stylesheets. We're sharing why this is a victory for the email industry, and linking to some additional resources on the updates.
Read more
This infographic explains the vital elements that give your emails structure and that make it easy for recipients to engage with your messages.
Read more
Tips from our Director of Demand Generation on how to refresh your email programs and nurture campaigns, without completely starting over from scratch.
Read more
For the developer who wants to get the most out of SparkPost's email template capabilities, here's a guide to creating templates for more complex messages.
Read more
From images to animated gifs, web design is changing the way we communicate in email. Here are six things you should consider in your email web design.
Read more
There are numerous ways to take something as droll as a transactional email, such as a shipping or order confirmation, and spruce it up.
Read more