Gmail’s Big Update: CSS Stylesheets

Gmail will now support CSS stylesheets. We're sharing why this is a victory for the email industry, and linking to some additional resources on the updates.

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Anatomy of an Email [Infographic]

This infographic explains the vital elements that give your emails structure and that make it easy for recipients to engage with your messages.

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Stale Email is Like Stale Bread: Repurposing Your Email Programs

Tips from our Director of Demand Generation on how to refresh your email programs and nurture campaigns, without completely starting over from scratch.

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Advanced Email Templates

For the developer who wants to get the most out of SparkPost's email template capabilities, here's a guide to creating templates for more complex messages.

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The Future of Email Through a Web Designer’s Eyes

From images to animated gifs, web design is changing the way we communicate in email. Here are six things you should consider in your email web design.

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The Anatomy of an Unsubscribe Page

In the course of my day I see a lot of good, bad and the proverbial ugly. Recently I ran across something I’d call really good: Frank & Oak’s unsubscribe page. Frank & Oak is an Internet retailer and ...

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The Anatomy of Good Transactional Email

There are numerous ways to take something as droll as a transactional email, such as a shipping or order confirmation, and spruce it up.

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Responsive Email Design is Responsible Marketing

Responsive email design is the new normal and how anyone sending email today should approach the design of their marketing and transactional communications. Used properly it enables you to overcome the ...

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