How To Make Your Emails More Social

Sep. 16, 2015 / By Tracy Sestili

I run the social program at SparkPost and Message Systems. One thing I know for sure is that your employees are your best fans. They are your best evangelists because they know the product and service better than any anyone or any agency you'd think of hiring. So how do you get them to share your message on social? Through email of course.

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On Labor Day & Bridges

Sep. 3, 2013 / By Jose Santa Ana

This past weekend marked the unofficial end of summer here in the US. Yesterday was labor day, and for most people that meant it was a three-day weekend.

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3 Steps to an Effective Multi-Channel Strategy

May. 2, 2013 / By Angela Cheong

Aside from some good old-fashioned planning, it’s important to keep in mind the following when coming up with a multi-channel strategy that underscores customer support and engagement.

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