The eCommerce Tipping Point: Converting Consumers via Email
Brick and mortar businesses are staying closed on Thanksgiving, but online retail never closes. Yet, there are barriers to purchase. Find out what they are and how to combat them and convert consumers ...
read moreHow To Make Your Emails More Social
I run the social program at SparkPost and Message Systems. One thing I know for sure is that your employees are your best fans. They are your best evangelists because they know the product and service ...
read moreOn Labor Day & Bridges
This past weekend marked the unofficial end of summer here in the US. Yesterday was labor day, and for most people that meant it was a three-day weekend.
read moreWeekly Email Marketing News Digest: Challenges In Cross-Channel Marketing
What is multi-channel? How about cross-channel? Marketers themselves seem confused.
read more3 Steps to an Effective Multi-Channel Strategy
Aside from some good old-fashioned planning, it’s important to keep in mind the following when coming up with a multi-channel strategy that underscores customer support and engagement.
read moreThe Dollars and Sense of Message Convergence
In the first whitepaper in the Message Convergence series, Preparing for Message Convergence, David Daniels and I put forth the rationale for Message Convergence. We spoke of the new communication norms ...
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