5 Tactics to Freshen Up Your Summer Email Campaigns

Taking a look at 5 creative ways to engage with your customers through your summer email campaigns.☀️⛱️😎

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The eCommerce Tipping Point: Converting Consumers via Email

Brick and mortar businesses are staying closed on Thanksgiving, but online retail never closes. Yet, there are barriers to purchase. Find out what they are and how to combat them and convert consumers ...

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How To Make Your Emails More Social

I run the social program at SparkPost and Message Systems. One thing I know for sure is that your employees are your best fans. They are your best evangelists because they know the product and service ...

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On Labor Day & Bridges

This past weekend marked the unofficial end of summer here in the US. Yesterday was labor day, and for most people that meant it was a three-day weekend.

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Weekly Email Marketing News Digest: Challenges In Cross-Channel Marketing

What is multi-channel? How about cross-channel? Marketers themselves seem confused.

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3 Steps to an Effective Multi-Channel Strategy

Aside from some good old-fashioned planning, it’s important to keep in mind the following when coming up with a multi-channel strategy that underscores customer support and engagement.

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The Dollars and Sense of Message Convergence

In the first whitepaper in the Message Convergence series, Preparing for Message Convergence, David Daniels and I put forth the rationale for Message Convergence. We spoke of the new communication norms ...

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