How to Create a Seamless Omni-Channel Marketing Program with MessageBird and SparkPost
Learn how our partnership with MessageBird provides enterprises with a solid path to enhance customer experience by employing the best technology available.
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Using Email to Maximize Your Product Marketing Spend
Maximize your product marketing spend with email - from raising awareness, to making a purchase, rewarding loyalty and building long-term relationships.
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5 Tactics to Freshen Up Your Summer Email Campaigns
Taking a look at 5 creative ways to engage with your customers through your summer email campaigns.☀️⛱️😎
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The eCommerce Tipping Point: Converting Consumers via Email
Brick and mortar businesses are staying closed on Thanksgiving, but online retail never closes. Yet, there are barriers to purchase. Find out what they are and how to combat them and convert consumers via email.
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How To Make Your Emails More Social
I run the social program at SparkPost and Message Systems. One thing I know for sure is that your employees are your best fans. They are your best evangelists because they know the product and service better than any anyone or any agency you'd think of hiring. So how do you get them to share your message on social? Through email of course.
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On Labor Day & Bridges
This past weekend marked the unofficial end of summer here in the US. Yesterday was labor day, and for most people that meant it was a three-day weekend.
Read moreWeekly Email Marketing News Digest: Challenges In Cross-Channel Marketing
What is multi-channel? How about cross-channel? Marketers themselves seem confused.
Read more3 Steps to an Effective Multi-Channel Strategy
Aside from some good old-fashioned planning, it’s important to keep in mind the following when coming up with a multi-channel strategy that underscores customer support and engagement.
Read moreThe Dollars and Sense of Message Convergence
In the first whitepaper in the Message Convergence series, Preparing for Message Convergence, David Daniels and I put forth the rationale for Message Convergence. We spoke of the new communication norms — individualized, cross-channel, real time, interactive, increasingly mobile and customer controlled — and how they’re altering the ways companies and customers engage with each other.
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