Feb. 13, 2019 By Silvana Theodoropoulou

How to Create a Seamless Omni-Channel Marketing Program with MessageBird and SparkPost

Learn how our partnership with MessageBird provides enterprises with a solid path to enhance customer experience by employing the best technology available.

Read more
Apr. 20, 2018 By Sparky

Using Email to Maximize Your Product Marketing Spend

Maximize your product marketing spend with email - from raising awareness, to making a purchase, rewarding loyalty and building long-term relationships.

Read more
Summer Email Campaigns
Jul. 24, 2017 By Holly McQuillan

5 Tactics to Freshen Up Your Summer Email Campaigns

Taking a look at 5 creative ways to engage with your customers through your summer email campaigns.☀️⛱️😎

Read more
Nov. 7, 2016 By Tracy Sestili

The eCommerce Tipping Point: Converting Consumers via Email

Brick and mortar businesses are staying closed on Thanksgiving, but online retail never closes. Yet, there are barriers to purchase. Find out what they are and how to combat them and convert consumers via email.

Read more
Sep. 16, 2015 By Tracy Sestili

How To Make Your Emails More Social

I run the social program at SparkPost and Message Systems. One thing I know for sure is that your employees are your best fans. They are your best evangelists because they know the product and service better than any anyone or any agency you'd think of hiring. So how do you get them to share your message on social? Through email of course.

Read more
Salesforce Logo
Sep. 3, 2013 By Jose Santa Ana

On Labor Day & Bridges

This past weekend marked the unofficial end of summer here in the US. Yesterday was labor day, and for most people that meant it was a three-day weekend.

Read more
Jun. 21, 2013 By Angela Cheong

Weekly Email Marketing News Digest: Challenges In Cross-Channel Marketing

What is multi-channel? How about cross-channel? Marketers themselves seem confused.

Read more
May. 2, 2013 By Angela Cheong

3 Steps to an Effective Multi-Channel Strategy

Aside from some good old-fashioned planning, it’s important to keep in mind the following when coming up with a multi-channel strategy that underscores customer support and engagement.

Read more
Jun. 20, 2011 By Dave Lewis

The Dollars and Sense of Message Convergence

In the first whitepaper in the Message Convergence series, Preparing for Message Convergence, David Daniels and I put forth the rationale for Message Convergence. We spoke of the new communication norms — individualized, cross-channel, real time, interactive, increasingly mobile and customer controlled — and how they’re altering the ways companies and customers engage with each other.

Read more