Cross-Channel Archives

Apr. 20, 2018 by Sparky

Using Email to Maximize Your Product Marketing Spend

Maximize your product marketing spend with email - from raising awareness, to making a purchase, rewarding loyalty and building long-term relationships.

Jul. 24, 2017 by H. McQuillan

5 Tactics to Freshen Up Your Summer Email Campaigns

Taking a look at 5 creative ways to engage with your customers through your summer email campaigns.☀️⛱️😎

Nov. 7, 2016 by T. Sestili

The eCommerce Tipping Point: Converting Consumers via Email

Brick and mortar businesses are staying closed on Thanksgiving, but online retail never closes. Yet, there are barriers to purchase. Find out what they are and how to combat them and convert consumers ...

Sep. 16, 2015 by T. Sestili

How To Make Your Emails More Social

I run the social program at SparkPost and Message Systems. One thing I know for sure is that your employees are your best fans. They are your best evangelists because they know the product and service ...

Sep. 3, 2013 by J. Ana

On Labor Day & Bridges

This past weekend marked the unofficial end of summer here in the US. Yesterday was labor day, and for most people that meant it was a three-day weekend.

Jun. 21, 2013 by A. Cheong

Weekly Email Marketing News Digest: Challenges In Cross-Channel Marketing

What is multi-channel? How about cross-channel? Marketers themselves seem confused.

May. 2, 2013 by A. Cheong

3 Steps to an Effective Multi-Channel Strategy

Aside from some good old-fashioned planning, it’s important to keep in mind the following when coming up with a multi-channel strategy that underscores customer support and engagement.

Jun. 20, 2011 by D. Lewis

The Dollars and Sense of Message Convergence

In the first whitepaper in the Message Convergence series, Preparing for Message Convergence, David Daniels and I put forth the rationale for Message Convergence. We spoke of the new communication norms ...

Cross-Channel