How To A/B Test Your Email

Jul. 29, 2015 / By Sparky

A/B testing is often used to test variations to web pages and applications in an effort to increase user engagement. But A/B testing can also be used to good effect in the world of email, and the same concepts apply. Here are 7 tips for how to A/B test your bulk email.

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Benefits of Real-Time Analytics: Digging into Email Metrics

Jun. 16, 2015 / By Irina Doliov

SparkPost offers a real-time analytics metrics dashboard with 35+ different metrics that we actively track for our customers. You can customize your SparkPost reporting interface to reflect any metrics that are important to you at a particular time. This is a powerful set of tools for evaluating how your email performs.

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What Your Email Click Through Rates and Bounce Reports Are Telling You

May. 15, 2015 / By Irina Doliov

How do you know if you’re being successful with your outbound email? Generally, senders look at bounce rates, open or render rates, and clickthrough rates as metrics to determine the success of their messaging efforts. However, when comparing competing email service providers, the efficacy of one versus another is sometimes difficult to determine because different ESPs calculate bounce rates, clickthrough rates and open rates differently. Understanding how numbers are derived is essential to clarity.

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How to Engage Using Data Driven Storytelling

Feb. 26, 2015 / By Sparky

The Marketing Sherpa conference is winding down in Vegas; the attendees around me have a kind of 'thousand yard' stare from what's certainly one too many late nights. Those that were in attendance for this morning's keynote have the same stare but are also walking a little taller and filled with the kind of rich storytelling knowledge that only Stephen J. Dubner himself could impart.

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Email Analytics 101: Terminology

Feb. 20, 2015 / By Autumn Tyr-Salvia

One of the things that is most exciting and challenging about my position here at Message Systems is that I got in on the ground floor of SparkPost. We started with a fantastic mail server and a bunch of smart people, and are building something great. When you’re part of the startup team, there are a lot of things you get the chance to define, and while this is gratifying, it can also be an extremely challenging task: we want our new service offering to feel familiar, but we don’t want to do what everyone else is doing just because everyone else is doing it.

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Insights From The Email Evolution Conference’s Deliverability Panel

Feb. 4, 2015 / By Sparky

I'm in Miami wrapping up #EEC15, The Email Evolution Conference. The closing Keynote Panel Discussion organized by Dennis Dayman and Ryan Phelan was worth the price of admission; the panel they organized featured key postmaster/abuse personal from Comcast, Hotmail/Outlook, AOL and Gmail

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Making The Holidays Count (2x)

Jan. 12, 2015 / By Sparky

The last of the holiday emails have meandered their way into my inbox; deep discounts are starting to flow back out to sea and the volumes of marketing mails are starting to subside. The world is getting back to normal. Right? To be honest, I hope not!

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