quorum blog three houses

Quorum: Revolutionizing the Legislative Process with Email

Feb. 1, 2017 / By Tracy Sestili

Quorum is making a big impact in politics with their analytics platform. Here's how they work as a team and live together in DC's Friendship Heights.

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email programs stale bread

Stale Email is Like Stale Bread: Repurposing Your Email Programs

Mar. 28, 2016 / By Desiree Hamaoui

Tips from our Director of Demand Generation on how to refresh your email programs and nurture campaigns, without completely starting over from scratch.

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Three Things I Learned about Personalization 2.0

Jan. 11, 2016 / By Steven Slasten

Here are three take-aways I learned about Personalization 2.0 in our webinar with Forrester Research and SparkPost.

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Happy Holidays from SparkPost

Dec. 25, 2015 / By Sparky

Happy Holidays! If you're up to your ears in eggnog, football or family, then kick back with your favorite beverage and take a break and learn how to personalize the customer experience, what you need to know in CASL round two, and how to make every digital touch point count.

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A Segment of One

Getting to a Segment of One (Data-Driven Marketing Series, Part 1)

Dec. 7, 2015 / By Brent Sleeper

A panel of savvy email marketers from Etsy, Zillow and CareerBuilder discuss how they use big data, transactional and triggered email, and SparkPost to reimagine how data-driven marketing email drives the entire lifecycle of customer engagement.

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SparkPost Bootcamp

Power Up: SparkPost Features Boot Camp

Dec. 4, 2015 / By Brent Sleeper

The hands-on boot camps led by experts who know how to make the most of SparkPost are a highlight of our annual Insight user conference. Power up with the session notes and presentations here!

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Email Marketing Beyond The Click - SparkPost Blog

Email Marketing: Beyond The Click

Oct. 12, 2015 / By Tracy Sestili

Email marketing goes beyond clicks, open and bounce rates. This blog takes a deeper dive into which email metrics you should be tracking to get the best ROI.

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How To A/B Test Your Email

Jul. 29, 2015 / By Sparky

A/B testing is often used to test variations to web pages and applications in an effort to increase user engagement. But A/B testing can also be used to good effect in the world of email, and the same concepts apply. Here are 7 tips for how to A/B test your bulk email.

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Benefits of Real-Time Analytics: Digging into Email Metrics

Jun. 16, 2015 / By Irina Doliov

SparkPost offers a real-time analytics metrics dashboard with 35+ different metrics that we actively track for our customers. You can customize your SparkPost reporting interface to reflect any metrics that are important to you at a particular time. This is a powerful set of tools for evaluating how your email performs.

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