Happy Holidays from SparkPost

Dec. 25, 2015 / By Sparky

Happy Holidays! If you're up to your ears in eggnog, football or family, then kick back with your favorite beverage and take a break and learn how to personalize the customer experience, what you need to know in CASL round two, and how to make every digital touch point count.

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SparkPost Bootcamp

Power Up: SparkPost Features Boot Camp

Dec. 4, 2015 / By Brent Sleeper

The hands-on boot camps led by experts who know how to make the most of SparkPost are a highlight of our annual Insight user conference. Power up with the session notes and presentations here!

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Email Marketing Beyond The Click - SparkPost Blog

Email Marketing: Beyond The Click

Oct. 12, 2015 / By Tracy Sestili

Email marketing goes beyond clicks, open and bounce rates. This blog takes a deeper dive into which email metrics you should be tracking to get the best ROI.

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How To A/B Test Your Email

Jul. 29, 2015 / By Sparky

A/B testing is often used to test variations to web pages and applications in an effort to increase user engagement. But A/B testing can also be used to good effect in the world of email, and the same concepts apply. Here are 7 tips for how to A/B test your bulk email.

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