Quorum: Revolutionizing the Legislative Process with Email

Quorum is making a big impact in politics with their analytics platform. Here's how they work as a team and live together in DC's Friendship Heights.

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Stale Email is Like Stale Bread: Repurposing Your Email Programs

Tips from our Director of Demand Generation on how to refresh your email programs and nurture campaigns, without completely starting over from scratch.

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Three Things I Learned about Personalization 2.0

Here are three take-aways I learned about Personalization 2.0 in our webinar with Forrester Research and SparkPost.

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Happy Holidays from SparkPost

Happy Holidays! If you're up to your ears in eggnog, football or family, then kick back with your favorite beverage and take a break and learn how to personalize the customer experience, what you need ...

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Getting to a Segment of One (Data-Driven Marketing Series, Part 1)

A panel of savvy email marketers from Etsy, Zillow and CareerBuilder discuss how they use big data, transactional and triggered email, and SparkPost to reimagine how data-driven marketing email drives ...

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Power Up: SparkPost Features Boot Camp

The hands-on boot camps led by experts who know how to make the most of SparkPost are a highlight of our annual Insight user conference. Power up with the session notes and presentations here!

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Email Marketing: Beyond The Click

Email marketing goes beyond clicks, open and bounce rates. This blog takes a deeper dive into which email metrics you should be tracking to get the best ROI.

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How To A/B Test Your Email

A/B testing is often used to test variations to web pages and applications in an effort to increase user engagement. But A/B testing can also be used to good effect in the world of email, and the same ...

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Benefits of Real-Time Analytics: Digging into Email Metrics

SparkPost offers a real-time analytics metrics dashboard with 35+ different metrics that we actively track for our customers. You can customize your SparkPost reporting interface to reflect any metrics ...

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