How to Measure User Engagement in Email

We review three email user engagement metrics that are essential to understanding how users interact with your product’s email notifications.

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Zapier Integration Connects SparkPost With 1000 Web Tools

We now connect with over 1000 web tools, thanks to our integration with Zapier! Learn how to incorporate SparkPost and Zapier into your workflow today.

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How to Measure Delivery of Email Notifications

Learn the three key delivery metrics to measure the overall effectiveness of your emails for driving user engagement with your app.

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How to Measure SaaS Product Email Latency

Email latency is a critical component of product email performance. Here's how to measure email latency and ensure your emails are being delivered on time.

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How Growth Marketing Can Improve Your Email Metrics

The growth marketing experts at Iterable highlight key benchmarks for user engagement in email marketing—and why they are fundamental to accelerating business growth.

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Quorum: Revolutionizing the Legislative Process with Email

Quorum is making a big impact in politics with their analytics platform. Here's how they work as a team and live together in DC's Friendship Heights.

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Stale Email is Like Stale Bread: Repurposing Your Email Programs

Tips from our Director of Demand Generation on how to refresh your email programs and nurture campaigns, without completely starting over from scratch.

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Three Things I Learned about Personalization 2.0

Here are three take-aways I learned about Personalization 2.0 in our webinar with Forrester Research and SparkPost.

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Happy Holidays from SparkPost

Happy Holidays! If you're up to your ears in eggnog, football or family, then kick back with your favorite beverage and take a break and learn how to personalize the customer experience, what you need ...

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