Prime Day Emails Audience

2021 Amazon Prime Day Event Recap

Jul. 7, 2021 / By John Landsman

Now well-entrenched and highly anticipated, this year’s Prime Day event was Amazon’s seventh. Amazon’s more than 120 million Prime members guarantee the event’s high visibility and reach. Prime Day was a mid-July event for its first five years, but in 2020 the pandemic pushed it back to October. This year’s event resurfaced on June 21-22.

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