Why is Email Production so Hard?

Why is Email Production So Hard? (And What You Can Do About It)

Jun. 2, 2022 / By Matthew Parsloe

You’re going on an adventure! Let’s cut to the chase here – creating an email production workflow takes a lot more than people think. So it’s no wonder that the following question chills the bones of many email marketers: “Can you just send another email campaign?” We felt you shudder, even through the internet. It’s

Read more
Multiple Cans with Different Flags on them are all connected with string, symbolizing the channel of multi-language email translation

Conquering Email Translation

May. 18, 2022 / By Elsbeth Russell

If you’re at a global company, you likely understand the importance of translating email to make sure it’s relevant to a multicultural audience – and the challenges of creating multi-language email. Even large enterprises with decently staffed teams struggle to work with resources across time zones, doing email translations, QAing multiple formats, changing imagery to

Read more
Did you know? Email fun facts

13 Fun Email Facts That You Might Not Know

Apr. 27, 2022 / By Matthew Parsloe

Last year we celebrated 50 years of email. We even wrote a blog post about it (I’ll just leave this here…) But what’s better than 50 years of email? 51 years of email fun facts! So let’s dive into the weird and wonderful world of email, and uncover some interesting and fun email facts –

Read more
Blind person using computer

[Free Course] How to Make Your Emails More Accessible

Apr. 14, 2022 / By Koertni Adams

Accessible Emails for All  It’s our job as email professionals to provide a great email experience to everyone on our list – and that truly means everyone. Emails should be easy to read and understand, even if someone has a disability. And the World Health Organization reports at least 15% of the population has a

Read more
Email nurture sequence entering a funnel

10 Awesome Tips For Creating An Email Nurture Sequence

Apr. 12, 2022 / By Matthew Parsloe

So you’ve got subscribers signing up to your database in droves – nice one! So what next? They’re expecting to hear about some awesome stuff about your brand, and maybe even specific areas of your business. You don’t want to leave them hanging like a Guns N’ Roses gig. 2 hours late – I mean,

Read more
Subject Lines Open Rates Test

How to Write an Email Subject Line that Gets Opened!

Apr. 7, 2022 / By Lauren Stein

Email marketing is cost-effective, enables you to build loyal followers, and is easy to track, test, and optimize. However, in order to ensure that your emails get opened, the use of a good subject line is so important.  Roughly 80% of the US population uses email. The majority of email users check their email many

Read more
St. Patricks Day 4-Leaf Clovers

An Irish (Email) Blessing + St. Patrick’s Day Email Examples

Mar. 17, 2022 / By Elsbeth Russell

Celebrating St. Patrick’s Day in your email marketing campaigns this year? We’ll break down why you might want to consider it if you aren’t already, and share some of our favorite St. Patrick’s Day email examples. But first, an Irish (Email) Blessing: May your boss’s approvals rise to meet you. May your subscribers adore you,

Read more
Writing for Email: Top Tips with Ann Handley

Get Writing Tips Right from the Queen of Content, Ann Handley

Mar. 14, 2022 / By Koertni Adams

It’s no secret that I’m a big Ann Handley fan. So when I first pitched a campaign all about how to successfully write marketing emails, I knew we had to get Ann involved. After all, her newsletter Total Annarchy has been my favorite bi-weekly inspiration for years now.  I’ve been responsible for writing marketing emails

Read more
Email should be accessible to those reading messages through touch with screen readers or Braille readers.

Best practices to make your email more accessible

Feb. 22, 2022 / By Snaedis Valsdottir

You’ve probably thought about diversity and inclusion at your company, especially from the perspective of hiring and employees. But have you thought about how inclusive your email content is? If you’re not following email accessibility best practices, you could be excluding 20% or more of your readers. Get your message to as many people as

Read more
Email Privacy

Email Privacy Challenges Continue to Stress Marketers Out

Feb. 18, 2022 / By Koertni Adams

SparkPost’s recent global survey revealed that 74% of marketing leaders are concerned about impending email privacy changes – and 82% of leaders are actively preparing for those changes. But this isn’t exactly breaking news. We’re constantly hearing about iOS 15… Email opens are dead… Third-party cookies are next on the chopping block… Zero-party data is

Read more
Valentine Roses Email Design

The Most Dramatic Blog Post Ever: Valentine’s Day 2022

Feb. 8, 2022 / By Lauren Stein

In this season of the Bachelor, we are fortunate enough to have an NFL player who has had a whopping zero minutes of playing time during his entire career. Clayton Echard is also the only Bachelor who hasn’t been in the spotlight yet and was not a fan favorite at all.  However, we’re not here

Read more
Two paper planes fly from left to right. One is red signifying the types of trends worth following.

5 Email Marketing Trends You Should Be Into

Feb. 3, 2022 / By Elsbeth Russell

It can be hard to judge a trend worth adopting, and it’s no different when it comes to email marketing trends. In this post, we’ll break down five of the trends we think live up to the hype. Some trends speak to us immediately and we jump at the chance to try them out. Others

Read more
Email customer privacy

Why increased customer privacy provides an opportunity for marketers

Feb. 1, 2022 / By Kieran Cooper

Editor’s Note: A version of this article originally appeared on B2BMarketing.net. Since the rise of data-driven marketing in the ‘80s, data became a tool that marketers relied on. We’ve since moved past the days of seemingly unlimited data, and data breaches, to more restrictions. However, all is not lost. Here’s why tighter customer privacy restrictions

Read more
Gmail prefetched images

Update on the Gmail App Prefetching Images

Jan. 25, 2022 / By Chris Adams

Gmail is Prefetching Images, Leading to Marginally Inflated Opens The recent changes with Apple Mail Privacy Protection had us wondering – where else is prefetching happening? While false opens come as no huge surprise, we have additional details around the limited set of circumstances in which Gmail is prefetching images in emails sent to Gmail

Read more
2022 email benchmarks

2022 Email Benchmarks, Trends & Geeky Behaviors

Jan. 19, 2022 / By Koertni Adams

Check out the top 2022 email benchmarks in this new, comprehensive report Email is hard. And effective. And fun! Basically, email rules. 👑 Our new report, Email in 2022, includes almost 50 pages all about why email rules – it turns out we had a lot to say. The report is broken out into three

Read more
You got this

Tips to Prevent Burnout and Recharge Email Inspiration

Jan. 12, 2022 / By Matthew Parsloe

Typically, over the course of a year, we all face challenges, pressures and setbacks in both personal and professional spheres. We can end up feeling emotionally drained, physically tired, and even negative towards those closest to us. This results in a noticeable detrimental impact in workplace productivity. This decline also seeps into our social lives,

Read more
Unsubscribe button

How to beat the Great Unsubscribe – Tips on keeping subscribers in your email list during the January cleanse.

Jan. 5, 2022 / By Matthew Parsloe

January is traditionally a month of cleansing, re-evaluation, and pretending that the 15th leftover turkey, cranberry and stuffing sandwich is still as amazing as the first. It’s also when people take to their inboxes to delete unread emails, remove superfluous ones and unsubscribe from marketing emails. This is called the ‘Great Unsubscribe’. But why? In

Read more
mpix Christmas email advertising 5 holiday gift ideas

The Holiday Emails We Loved This Season

Dec. 17, 2021 / By Matthew Parsloe

It’s the most wonderful time of the year, especially for email designs! Tons of creative energy and strategic thought go into the holiday season, as the email marketing sector tries to attract customers to their brands at a time of increased purchasing. In fact, December sees an average monthly household spending increase of 29% (according

Read more
EDS Creativity Tips Design

6 Email Design Best Practices We Swear By

Dec. 14, 2021 / By Lauren Stein

Email design is so much more than what you see in an email. It’s also the strategy that goes behind creating your emails before you build them, and the brand personality that resonates with your subscriber at each touchpoint. It’s also ensuring your reader gets a great experience, regardless of device preferences, accessibility needs, or

Read more
Slack Engage Collaborate Enjoy

How SparkPost Builds Our Remote-First Culture with Slack

Oct. 21, 2021 / By Elsbeth Russell

“We only allow work-related Slack channels.” 🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩 How would you feel if you joined a new company and discovered that the use of Slack was limited to work-related conversation? When I joined SparkPost in August, it was quickly apparent that wouldn’t be the case. I was immediately welcomed to the team and directed to the

Read more
Pandemic Benchmarks

Pandemic-Focused Email Benchmark Assessment

Sep. 7, 2021 / By George Schlossnagle

Email Volume, Engagement and Inbox Rates Since March 2020 It’s been a while since we’ve provided an update on email benchmark trends in light of the pandemic and the ever-evolving situation that has unfolded over the last 16 months. We like to check in periodically to keep tabs on what is happening when it comes

Read more
Interns Overview Opinions Experiences

The SparkPost Interns: Ready to Tackle the World of Tech

Aug. 30, 2021 / By Lauren Stein

Intern: A student or trainee who works – sometimes without pay – at a trade or occupation in order to gain work experience. SparkPost Intern: A student who bestows the best opportunity to build their resumé, work and learn from incredible colleagues, make a difference within a company, collaborate across the company, and have a

Read more