2022 email benchmarks

2022 Email Benchmarks, Trends & Geeky Behaviors

Jan. 19, 2022 / By Koertni Adams

Check out the top 2022 email benchmarks in this new, comprehensive report Email is hard. And effective. And fun! Basically, email rules. 👑 Our new report, Email in 2022, includes almost 50 pages all about why email rules – it turns out we had a lot to say. The report is broken out into three

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Tips to Prevent Burnout and Recharge Email Inspiration

Jan. 12, 2022 / By Matthew Parsloe

Typically, over the course of a year, we all face challenges, pressures and setbacks in both personal and professional spheres. We can end up feeling emotionally drained, physically tired, and even negative towards those closest to us. This results in a noticeable detrimental impact in workplace productivity. This decline also seeps into our social lives,

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How to beat the Great Unsubscribe – Tips on keeping subscribers in your email list during the January cleanse.

Jan. 5, 2022 / By Matthew Parsloe

January is traditionally a month of cleansing, re-evaluation, and pretending that the 15th leftover turkey, cranberry and stuffing sandwich is still as amazing as the first. It’s also when people take to their inboxes to delete unread emails, remove superfluous ones and unsubscribe from marketing emails. This is called the ‘Great Unsubscribe’. But why? In

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The Holiday Emails We Loved This Season

Dec. 17, 2021 / By Matthew Parsloe

It’s the most wonderful time of the year, especially for email designs! Tons of creative energy and strategic thought go into the holiday season, as the email marketing sector tries to attract customers to their brands at a time of increased purchasing. In fact, December sees an average monthly household spending increase of 29% (according

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6 Email Design Best Practices We Swear By

Dec. 14, 2021 / By Lauren Stein

Email design is so much more than what you see in an email. It’s also the strategy that goes behind creating your emails before you build them, and the brand personality that resonates with your subscriber at each touchpoint. It’s also ensuring your reader gets a great experience, regardless of device preferences, accessibility needs, or

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How SparkPost Builds Our Remote-First Culture with Slack

Oct. 21, 2021 / By Elsbeth Russell

“We only allow work-related Slack channels.” 🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩 How would you feel if you joined a new company and discovered that the use of Slack was limited to work-related conversation? When I joined SparkPost in August, it was quickly apparent that wouldn’t be the case. I was immediately welcomed to the team and directed to the

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Pandemic Benchmarks

Pandemic-Focused Email Benchmark Assessment

Sep. 7, 2021 / By George Schlossnagle

Email Volume, Engagement and Inbox Rates Since March 2020 It’s been a while since we’ve provided an update on email benchmark trends in light of the pandemic and the ever-evolving situation that has unfolded over the last 16 months. We like to check in periodically to keep tabs on what is happening when it comes

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