The Bayesian Logic in SparkPost’s A/B Testing API

Our new API feature for A/B testing transactional emails uses a statistical algorithm, Bayesian Logic, for picking the winning variant of the message.

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How to Improve Your Email Accessibility

Mark Robbins of Rebel shares his perspective on how brands should be thinking about email accessibility and assistive technology in their campaigns.

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New Feature: A/B Testing API for Transactional Email and Notifications

Transactional email has unique testing requirements. SparkPost’s A/B Testing API is optimized for testing real-time use cases like app notifications.

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Seasonal Marketing Strategies: 3 Emails I’m Loving This Summer

Breaking down the design, elements and creative seasonal marketing strategies of three of our favorite summer email campaigns.

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5 Tips to Grow Your E-Commerce Business with Email

Email is a key channel for e-commerce businesses looking to thrive and grow. Here are our top 5 tips for growing your e-commerce business with email.

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Customer Engagement: How to Keep Your Eye On The Ball

Customer engagement is an ongoing challenge, yet some organizations have discovered a way to do it successfully and generate value and impressive growth.

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3 Tips to Maximize Cart Abandonment Recovery

Shopping cart abandonment is the scourge of growth marketers everywhere. Learn three tips from Iterable to manage and navigate cart abandonment recovery.

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GDPR Affects Open Rates

To comply with GDPR, email senders across the globe sent out millions of privacy updates last week. See our favorites and learn how GDPR affects open rates.

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5 Do's (and 5 Dont's) for Better Marketing Emails

Want to improve your bottom line and customer engagement? Here are 5 do's and 5 dont's for sending better marketing emails.

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