Financial Services Archives

SparkPost Achieves ISO 27001 Certification in Latest Commitment to Global Security

Jan. 11, 2022 / By Jim Sipe

Drum roll please… 🥁🥁🥁 SparkPost is Now ISO 27001 Certified SparkPost officially has an ISO 27001 certification for our corporate systems and cloud products. We’re proud to have long-term trust by some of the world’s biggest brands with sophisticated email programs, and this internationally recognized certification is the latest achievement in our ongoing dedication to

6 Real Life Examples of Financial Services Emails That Don’t Use a “One Size Fits All” Approach

Oct. 16, 2019 / By Casey Martin

Read about 6 different examples of financial services emails that do a good job of speaking to specific customer personas.

What Traditional Financial Services Firms Can Learn About Email from FinTech

Sep. 25, 2019 / By Casey Martin

Discover what traditional financial services firms like banks and brokerages can learn from FinTech companies when it comes to email marketing.

5 Ways to Optimize Your Financial Services Emails for Mobile Devices

Aug. 14, 2019 / By Casey Martin

Discover 5 ways to ensure that your financial services emails are opened, read, and acted on by customers receiving them on mobile devices.

5 Ways to Personalize Your Next Financial Services Email Campaign

Jul. 1, 2019 / By Casey Martin

Here are 5 powerful ways you can personalize your next financial services email campaign beyond simply inserting someone’s first name in the subject line.

5 Email Missteps That FinTech Companies Need to Avoid

Jun. 17, 2019 / By Casey Martin

Study up on five all-too-common mistakes that many FinTech companies make when it comes to email but which you should be able to easily avoid.

FinTech Email Onboarding: Are You Doing All You Can With Your Campaigns?

Jun. 3, 2019 / By Casey Martin

Take a look at some of the biggest challenges of building a FinTech email onboarding program and best practices to address those challenges.

5 Email Tips Insurance Providers Should Keep in Mind

May. 31, 2019 / By Casey Martin

Read up on five email best practices insurance providers should keep in mind when building an email strategy to communicate with customers.

7 Types of Fintech Email Notifications

May. 29, 2019 / By Casey Martin

Discover the 7 types of Fintech email notifications companies use to communicate and build relationships with their customers.

4 Ways FinTech Unicorns Drive User Growth With Triggered and Transactional Emails

May. 24, 2019 / By Casey Martin

Explore 4 examples of the ways current FinTech unicorns are using triggered and transactional emails to help drive their growth.

The Anatomy of a Successful Financial Services Email

Apr. 3, 2019 / By Casey Martin

When writing a successful financial services email consider how the head, body, and footer of your email work together to help deliver the results you want.

4 Strategies for Getting Maximum ROI From Your Tax Season Emails

Mar. 18, 2019 / By Casey Martin

Tax season’s looming April 15 deadline is the perfect date to work backward from when planning triggered email campaigns.

3 Free Email Security Standards That Can Help You Preserve Brand Trust

Mar. 6, 2019 / By Casey Martin

Learn about three email security standards that can help stop bad actors from impersonating your company and alerting you to such efforts.

Email Strategies Worth Investing In

Mar. 1, 2019 / By Erica Weiss

Our new ebook, Email Strategies Worth Investing In, showcases examples of successful financial services emails from real financial services companies.

Email Marketing for Fiserv: How to be Compliant Without Breaking the Bank

Feb. 27, 2019 / By Gregory Lee

Discover how to design a Fiserv email campaign that is compliant with recent regulations and directives without exceeding your budget.

3 Key Ways Financial Services Emails Have Changed

Feb. 22, 2019 / By Casey Martin

Read about three important trends in financial services emails that institutions should pay attention to as they continue to engage consumers via email.

Looking Closer at 4 of the Most Innovative Fintech Companies

Feb. 8, 2019 / By Casey Martin

Check out these four examples of fintech companies that have made their apps and websites pleasurable to use while adhering to the law.

Financial Services: How to Implement DMARC

Jan. 18, 2019 / By Daniel Mackay

Follow our guide on DMARC to ensure your financial services company meets this vital security standard for email authentication.

Email 101 for Financial Services

Jan. 14, 2019 / By Erica Weiss

Our new ebook, Email 101 for Financial Services, is designed to help financial services companies learn how to improve the ROI of their email operations.

An Email Performance Primer for Financial Services Companies

Jan. 11, 2019 / By Tom Mairs

If your financial services company depends on email to attract, up-sell, service, and retain customers, here are some things you should definitely know.

5 Digital Trends Driving Change in Financial Services

Dec. 12, 2018 / By Brent Sleeper

Learn about five different digital trends that the most innovative financial services businesses are using today to differentiate themselves.

3 Strategies for Your Next Financial Services Reengagement Campaign

Dec. 7, 2018 / By Erica Weiss

Discover three great marketing strategies that you should consider when building your next financial services reengagement campaign.

The Effects of GDPR on US Financial Services Businesses

Nov. 16, 2018 / By Casey Martin

Discover the effects of GDPR on US financial services businesses and the challenges these types of companies face as a result of the new regulation.

Financial Services: A Mature Approach to Customer Service

Nov. 5, 2018 / By Gregory Lee

Learn how financial services businesses have responded to the rise of FinTech, and how this "disruption" has caused innovation in the financial sector.

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Financial Services