Prime Day –the event that all Amazon Prime members have come to look forward to annually – took place on July 12th and 13th. This year was Amazon’s eighth annual installment of the highly anticipated shopping days and as in past years, we’ve taken a look at how Amazon deployed email to support Prime Day.
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Email Volume, Engagement and Inbox Rates Since March 2020 It’s been a while since we’ve provided an update on email benchmark trends in light of the pandemic and the ever-evolving situation that has unfolded over the last 16 months. We like to check in periodically to keep tabs on what is happening when it comes
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One of the questions we regularly receive about our Permissioned Email Panel is how accurate it is in terms of forecasting inbox rates. Historically, this has been a difficult question to answer with any authority as there was no source of ground truth to measure against, and so opinions (and general faith in sample statistics)
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For ESPs needing to determine a subaccount CID to pull analytics data from SparkPost, this hack allows you to do so using the subaccount API.
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We're updating the way we calculate certain metrics rates within our UI. Learn why we're making these changes and what you can expect when you log in.
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We added a new email open metric to SparkPost’s email analytics features. Learn how it works and how it delivers additional insight into user engagement.
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