Prime Day 2022

Email and Amazon Prime Day 2022

Jul. 20, 2022 / By John Landsman

Prime Day –the event that all Amazon Prime members have come to look forward to annually – took place on July 12th and 13th. This year was Amazon’s eighth annual installment of the highly anticipated shopping days and as in past years, we’ve taken a look at how Amazon deployed email to support Prime Day.

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Pandemic Benchmarks

Pandemic-Focused Email Benchmark Assessment

Sep. 7, 2021 / By George Schlossnagle

Email Volume, Engagement and Inbox Rates Since March 2020 It’s been a while since we’ve provided an update on email benchmark trends in light of the pandemic and the ever-evolving situation that has unfolded over the last 16 months. We like to check in periodically to keep tabs on what is happening when it comes

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SparkPost Panel Data

Accuracy of SparkPost’s Permissioned Panel Data

Aug. 26, 2021 / By George Schlossnagle

One of the questions we regularly receive about our Permissioned Email Panel is how accurate it is in terms of forecasting inbox rates. Historically, this has been a difficult question to answer with any authority as there was no source of ground truth to measure against, and so opinions (and general faith in sample statistics)

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