Pandemic Benchmarks

Pandemic-Focused Email Benchmark Assessment

Sep. 7, 2021 / By George Schlossnagle

Email Volume, Engagement and Inbox Rates Since March 2020 It’s been a while since we’ve provided an update on email benchmark trends in light of the pandemic and the ever-evolving situation that has unfolded over the last 16 months. We like to check in periodically to keep tabs on what is happening when it comes

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SparkPost Panel Data

Accuracy of SparkPost’s Permissioned Panel Data

Aug. 26, 2021 / By George Schlossnagle

One of the questions we regularly receive about our Permissioned Email Panel is how accurate it is in terms of forecasting inbox rates. Historically, this has been a difficult question to answer with any authority as there was no source of ground truth to measure against, and so opinions (and general faith in sample statistics)

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Email Metrics

Streamline Customer Onboarding for Email Service Providers

Jul. 13, 2021 / By Darren Smith

Configuring an Intermediary Domain for DKIM  As an email service provider (ESP), there are many different priorities and considerations that you’re factoring – especially when starting out – and one of the most important is for your customers to have an easy onboarding experience. You want customers to successfully set up their integration with your

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SWAKS Simplicity Tools Configuration

How to Use SWAKS with SparkPost

Jun. 24, 2021 / By Jasdev Sran

Last year, we published a blog article that shows how to use the ubiquitous and very useful telnet tool to check an SMTP connection. The next step is to simplify the manual process by using an awesome “next level” tool (it refers to itself as the Swiss Army Knife of email) called SWAKS. This is

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email weigh

How Much Does an Email Weigh?

Jul. 6, 2020 / By Sam Holding

Head of International, Sam Holding, shares just how much an email weighs and what senders can do to reduce their carbon footprint.

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