SparkPost dashboard and event log tool

A Dashboarding Tool with SparkPost APIs

Mar. 24, 2022 / By Zachary Samuels

Almost a year ago, Tom Mairs, SparkPost’s director of customer success, wrote a mailer tool utilizing SparkPost APIs. In this post, I pick up where he left off. His tool allows for timed transmission of jobs, but what if we want to create our own dashboards and event logs? Perhaps I want to create a

Read more
african american woman using laptop while sitting on chair in living room

Creating and Consuming SparkPost Webhooks

Jan. 27, 2022 / By Darren Smith

SparkPost’s real-time event webhooks are an incredibly valuable tool for senders to have data automatically pushed to their systems. This can drive downstream automation such as updating mailing lists, triggering automated email journeys, or populating internal dashboards. While the same event data can be accessed via the SparkPost UI using Event Search, or programmatically by

Read more
Using SparkPost with Salesforce

Using SparkPost with Salesforce

Dec. 29, 2021 / By Tom Mairs

One of the common questions we hear from customers and prospects is “how can I connect SparkPost to Salesforce for notifications?” This quick how-to will walk you through the steps to integrate these two powerful tools. The first thing you should know is that there is no special magic or custom code required here. Everything

Read more
Pandemic Benchmarks

Pandemic-Focused Email Benchmark Assessment

Sep. 7, 2021 / By George Schlossnagle

Email Volume, Engagement and Inbox Rates Since March 2020 It’s been a while since we’ve provided an update on email benchmark trends in light of the pandemic and the ever-evolving situation that has unfolded over the last 16 months. We like to check in periodically to keep tabs on what is happening when it comes

Read more
SparkPost Panel Data

Accuracy of SparkPost’s Permissioned Panel Data

Aug. 26, 2021 / By George Schlossnagle

One of the questions we regularly receive about our Permissioned Email Panel is how accurate it is in terms of forecasting inbox rates. Historically, this has been a difficult question to answer with any authority as there was no source of ground truth to measure against, and so opinions (and general faith in sample statistics)

Read more
Email Metrics

Streamline Customer Onboarding for Email Service Providers

Jul. 13, 2021 / By Darren Smith

Configuring an Intermediary Domain for DKIM  As an email service provider (ESP), there are many different priorities and considerations that you’re factoring – especially when starting out – and one of the most important is for your customers to have an easy onboarding experience. You want customers to successfully set up their integration with your

Read more
SWAKS Simplicity Tools Configuration

How to Use SWAKS with SparkPost

Jun. 24, 2021 / By Jasdev Sran

Last year, we published a blog article that shows how to use the ubiquitous and very useful telnet tool to check an SMTP connection. The next step is to simplify the manual process by using an awesome “next level” tool (it refers to itself as the Swiss Army Knife of email) called SWAKS. This is

Read more