At the Deliverability Summit…

Jun. 6, 2011 / By George Schlossnagle

SparkPost's Founder and CTO, George Schlossnagle, shares a short post based on his remarks at the beginning of the 2011 Deliverability Summit.

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Permissions and the Road to Improved Deliverability – Let’s Rethink This

Apr. 11, 2011 / By Dave Lewis

I participated in a lively exchange online with some email industry colleagues recently around the topic of improving deliverability through permission-based lists versus data management techniques, such as list hygiene. My contention was that for years the industry has been hung-up on the term ‘permission’ – single opt-in, confirmed opt-in, double opt-in, etc. But at the end of the day, does permission really matter?

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Message Queuing & Segregation: Lessons from the Airline Industry

Mar. 14, 2011 / By Mike Hillyer

Many email marketers are unaware of the importance of message queuing to the successful delivery of their email. As a component of their messaging infrastructure, queuing is something that marketers typically defer to their IT department to manage. Yet, the reality is that queuing and the segregation of message streams can make the critical difference between the success and failure of a company’s messaging programs, and therefore, should be of concern to both the IT and marketing departments.

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