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Win Friends And Influence People With Lifecycle Messaging

Apr. 25, 2012 / By Tom Mairs

If the term “lifecycle messaging” means nothing to you then you’re not alone. Even to many people in the email marketing industry, lifecycle messaging is not a particularly well-developed topic, even though most marketers could benefit from a better understanding of it. So what is it and why should you care?

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Case Study: Infusionsoft

Feb. 28, 2012 / By John Pinson

It used to be that marketing automation and customer relationship management (CRM) solutions were available only to big companies with seven-figure IT budgets, but Infusionsoft is changing that.

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Adaptive Delivery® and ISP Relations

Jun. 22, 2011 / By Kate Nowrouzi

The goal of any email marketer is to get email delivered to inbox and not get blocked at the ISP gateway or diverted to the spam folder. What makes this so challenging is the very high volume of spam traffic on the Internet, and the spam filters put in place by ISPs. But while priority #1 for email marketers is getting messages to the inbox, ISPs have far different priorities.

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Adventures at the Deliverability Summit – Part 1

Jun. 7, 2011 / By John Pinson

Great session yesterday at the Deliverability Summit, with a bigger than expected turnout. Kudos to Barry Abel, Carrie Scott and Mike Hillyer for hosting and presenting, and to George Schlossnagle for leading the expert panel.

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