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Email Frequency – When Is More Better Than Less?

May. 16, 2013 / By Angela Cheong

A recent eConsultancy email marketing census showed that 55% of respondents attributed more than 10% of their total sales to the email marketing channel. Given the importance of email in procuring revenue, recent debate has risen over the frequency of email sending.

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Hygiene Matters. Keep Your Email Lists Clean.

May. 2, 2013 / By Angela Cheong

Take a leaf out of the book of healthy living and apply it to your email lists. Just like you need to detox your body every now and then, email lists need to be audited for quality control.

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Appeasing ISPs: When Speedy Email Delivery Is A Problem

Apr. 8, 2013 / By Tom Cain

We all know that Momentum can deliver email FAST! But, it turns out that Momentum CAN actually deliver too fast and make big ISPs like Gmail, Hotmail, and Yahoo! sort of cranky. So, another great feature of Momentum (other than speed) is controlled speed.

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On-Premise or Outsource: What’s Best For Your Business?

Mar. 26, 2013 / By Angela Cheong

Whether or not a business decides to go with on-premise infrastructure or use an ESP or SaaS application for managing email streams really depends on the size of the business, the volume and frequency of sending and the need for scalability.

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Spamhaus Under Attack, POS Pitfalls, 5 Rules & Webinars

Mar. 18, 2013 / By John Pinson

The lead article in this week’s Transactional Email News was supposed to reference a recent article on the Spamhaus blog about the organization’s recently announced spam traps program and issues with transactional email.

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