Feb. 28, 2012 By John Pinson

Case Study: Infusionsoft

It used to be that marketing automation and customer relationship management (CRM) solutions were available only to big companies with seven-figure IT budgets, but Infusionsoft is changing that.

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Sep. 15, 2011 By Tom Mairs

Cultivating Better ISP Relationships

There has been a great deal of talk in the email marketing industry recently about tuning for delivery and effective IP reputation management.

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Jun. 22, 2011 By Kate Nowrouzi

Adaptive Delivery® and ISP Relations

The goal of any email marketer is to get email delivered to inbox and not get blocked at the ISP gateway or diverted to the spam folder. What makes this so challenging is the very high volume of spam traffic on the Internet, and the spam filters put in place by ISPs. But while priority #1 for email marketers is getting messages to the inbox, ISPs have far different priorities.

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Jun. 10, 2011 By John Pinson

Adventures at the Deliverability Summit – Part 3

We’re hoping to get some thoughts posted from all of our Deliverability Summit panel participants, and Dennis Dayman was nice enough to provide the following.

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Jun. 7, 2011 By John Pinson

Adventures at the Deliverability Summit – Part 1

Great session yesterday at the Deliverability Summit, with a bigger than expected turnout. Kudos to Barry Abel, Carrie Scott and Mike Hillyer for hosting and presenting, and to George Schlossnagle for leading the expert panel.

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Jun. 6, 2011 By George Schlossnagle

At the Deliverability Summit…

We held our Deliverability Summit earlier today, and had a great turn out – probably around 45 or 50 clients, friends and industry colleagues on hand. We’ll have more about the event later, but I just wanted to quickly share a short post based on my remarks at the beginning of the event. In looking at deliverability, my relatively external viewpoint is that the job of deliverability folks basically boils down to two types of activities - the proactive and the reactive.

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Apr. 11, 2011 By Dave Lewis

Permissions and the Road to Improved Deliverability – Let’s Rethink This

I participated in a lively exchange online with some email industry colleagues recently around the topic of improving deliverability through permission-based lists versus data management techniques, such as list hygiene. My contention was that for years the industry has been hung-up on the term ‘permission’ – single opt-in, confirmed opt-in, double opt-in, etc. But at the end of the day, does permission really matter?

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Mar. 14, 2011 By Mike Hillyer

Message Queuing & Segregation: Lessons from the Airline Industry

Many email marketers are unaware of the importance of message queuing to the successful delivery of their email. As a component of their messaging infrastructure, queuing is something that marketers typically defer to their IT department to manage. Yet, the reality is that queuing and the segregation of message streams can make the critical difference between the success and failure of a company’s messaging programs, and therefore, should be of concern to both the IT and marketing departments.

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