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Email Frequency – When Is More Better Than Less?

May. 16, 2013 / By Angela Cheong

A recent eConsultancy email marketing census showed that 55% of respondents attributed more than 10% of their total sales to the email marketing channel. Given the importance of email in procuring revenue, recent debate has risen over the frequency of email sending.

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Hygiene Matters. Keep Your Email Lists Clean.

May. 2, 2013 / By Angela Cheong

Take a leaf out of the book of healthy living and apply it to your email lists. Just like you need to detox your body every now and then, email lists need to be audited for quality control.

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Appeasing ISPs: When Speedy Email Delivery Is A Problem

Apr. 8, 2013 / By Tom Cain

We all know that Momentum can deliver email FAST! But, it turns out that Momentum CAN actually deliver too fast and make big ISPs like Gmail, Hotmail, and Yahoo! sort of cranky. So, another great feature of Momentum (other than speed) is controlled speed.

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On-Premise or Outsource: What’s Best For Your Business?

Mar. 26, 2013 / By Angela Cheong

Whether or not a business decides to go with on-premise infrastructure or use an ESP or SaaS application for managing email streams really depends on the size of the business, the volume and frequency of sending and the need for scalability.

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Win Friends And Influence People With Lifecycle Messaging

Apr. 25, 2012 / By Tom Mairs

If the term “lifecycle messaging” means nothing to you then you’re not alone. Even to many people in the email marketing industry, lifecycle messaging is not a particularly well-developed topic, even though most marketers could benefit from a better understanding of it. So what is it and why should you care?

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Case Study: Infusionsoft

Feb. 28, 2012 / By John Pinson

It used to be that marketing automation and customer relationship management (CRM) solutions were available only to big companies with seven-figure IT budgets, but Infusionsoft is changing that.

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Adaptive Delivery® and ISP Relations

Jun. 22, 2011 / By Kate Nowrouzi

The goal of any email marketer is to get email delivered to inbox and not get blocked at the ISP gateway or diverted to the spam folder. What makes this so challenging is the very high volume of spam traffic on the Internet, and the spam filters put in place by ISPs. But while priority #1 for email marketers is getting messages to the inbox, ISPs have far different priorities.

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