The Email Journey to the Inbox: What Happens After Hitting Send?

There are many moving pieces to the email journey. Here’s a high level overview of what happens once you hit send and the obstacles your mails overcome in order to hit the inbox.

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Spam Traps Part 3 - Avoiding Spam Traps

Part 3 of our spam trap series covers avoiding spam traps in the first place, and what to do if they make their way into your database.

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It’s Time for DMARC and Email Authentication

Adopting email authentication standards like DMARC and STARTTLS are key to improving digital messaging security posture. Here’s why.

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Spam Traps Part 2: How They Impact Your Mail Program

In part two of our series, we look at who uses spam traps and how they can impact your mail program.

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15 Do’s and Don'ts to Avoid Having Your Email Blocked or Blacklisted

Getting your email blocked or landing on an email blacklist has a direct impact on your email deliverability. Unfortunately, you don’t have to send spam to have your email blocked. Here are 15 do’s ...

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Global Data Privacy Insight from 4 International Email Experts

Read what four experts on international email marketing and data privacy had to say about global regulations at SparkPost’s Insight 2015 user conference.

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Spam Traps Part 1 - What Are They?

What are spam traps and why should care about them? In this part 1 of 3 part blog series we'll answer those questions and how it can impact your email program and how you can avoid sending to them.

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Top 10 CASL Myths: Sending Email to Canada Legally

Developers and marketers responsible for sending email are expected to understand and comply with anti-spam legislation like Canada’s Anti-Spam Law (CASL). This can be particularly difficult when myths ...

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How To Avoid Looking Like A Malware Sender

I recently was catching up on my email, and I was struck that there wasn’t a single marketing message with an attachment in my inbox. The only notes with attachments were transactional in nature: a receipt ...

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