spam complaints owls

Spam Complaints: What You Need To Know

Dec. 14, 2016 / By Clea Moore

Spam complaints tell ISPs how to treat your mail and can indicate the health of your overall mail program. Here’s how to use them to optimize your programs.

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Email Marketing Rookie Kid Missing Steering Wheel

17 Reasons You’re an Email Marketing Rookie

Jun. 27, 2016 / By Sparky

Our Letterman-style list of the top mistakes that an email marketing rookie can make. How does your email strategy stack up?

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Microsoft Hotmail Outlook Deliverability Inbox

6 Rules for Maximum Outlook Deliverability

May. 6, 2016 / By Tonya Gordon

Our deliverability experts share 6 best practices and a golden rule for maximizing Microsoft Hotmail/Outlook deliverability and sender reputation.

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email journey

The Email Journey to the Inbox: What Happens After Hitting Send?

May. 4, 2016 / By Sparky

There are many moving pieces to the email journey. Here’s a high level overview of what happens once you hit send and the obstacles your mails overcome in order to hit the inbox.

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avoiding spam traps

Spam Traps Part 3 – Avoiding Spam Traps

Feb. 29, 2016 / By Clea Moore

Part 3 of our spam trap series covers avoiding spam traps in the first place, and what to do if they make their way into your database.

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dmarc authentication

It’s Time for DMARC and Email Authentication

Feb. 10, 2016 / By Brent Sleeper

Adopting email authentication standards like DMARC and STARTTLS are key to improving digital messaging security posture. Here’s why.

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spam traps part 2

Spam Traps Part 2: How They Impact Your Mail Program

Jan. 27, 2016 / By Clea Moore

In part two of our series, we look at who uses spam traps and how they can impact your mail program.

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15 Dos and Don'ts to Keep Your Email from Getting Blocked or Blacklisted

15 Do’s and Don’ts to Avoid Having Your Email Blocked or Blacklisted

Jan. 18, 2016 / By Sparky

Getting your email blocked or landing on an email blacklist has a direct impact on your email deliverability. Unfortunately, you don’t have to send spam to have your email blocked. Here are 15 do’s and don’ts to avoid being blocked and blacklisted.

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4 international email experts on privacy

Global Data Privacy Insight from 4 International Email Experts

Jan. 13, 2016 / By Brent Sleeper

Read what four experts on international email marketing and data privacy had to say about global regulations at SparkPost’s Insight 2015 user conference.

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