Anti-spam Archives

Apr. 13, 2018 by H. Orndorff

4 Ways to Protect Your Email List from Spam Bot Abuse

Our deliverability team shares four tactics to proactively protect your email recipient lists and sending reputation from spam bot abuse.

Mar. 30, 2018 by C. Hoheisel

5 Things to Consider Regarding your Email List when Rebranding

Some best practices to follow if you’re rebranding email due to an acquisition or general rebranding initiative to avoid confusing recipients.

Jan. 26, 2018 by C. Hoheisel

Legitimate vs. Spam Messages: Breaking Down Microsoft’s Rating System

Our deliverability expert breaks down what Microsoft's SCL, BCL, and PCL ratings mean when sending messages to one of their domains.

Mar. 29, 2017 by T. Gordon

Troubleshooting Blacklisted IP Addresses

One of our deliverability experts weighs in on blacklisted IP addresses, good sending best practices and what actions to take if you suspect a blacklisting.

Dec. 21, 2016 by P. Merrick

Why We’re Careful to Take Account Suspension Seriously

Our CEO explains why we take an abundance of caution when it comes to preventing email abuse—and the care we take when it results in account suspension.

Dec. 14, 2016 by C. Moore

Spam Complaints: What You Need To Know

Spam complaints tell ISPs how to treat your mail and can indicate the health of your overall mail program. Here’s how to use them to optimize your programs.

Jun. 27, 2016 by Sparky

17 Reasons You're an Email Marketing Rookie

Our Letterman-style list of the top mistakes that an email marketing rookie can make. How does your email strategy stack up?

May. 6, 2016 by T. Gordon

6 Rules for Maximum Outlook Deliverability

Our deliverability experts share 6 best practices and a golden rule for maximizing Microsoft Hotmail/Outlook deliverability and sender reputation.

May. 4, 2016 by C. Authors

The Email Journey to the Inbox: What Happens After Hitting Send?

There are many moving pieces to the email journey. Here’s a high level overview of what happens once you hit send and the obstacles your mails overcome in order to hit the inbox.

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