Every year, we take on an exciting project of creating a state of the email industry report comprised of a lot of data. (You can still catch the current version here.) Much of that data comes from SparkPost’s permissioned panel and off the massive footprint of sending 4-5 trillion emails per year. To get a
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One of the questions we regularly receive about our Permissioned Email Panel is how accurate it is in terms of forecasting inbox rates. Historically, this has been a difficult question to answer with any authority as there was no source of ground truth to measure against, and so opinions (and general faith in sample statistics)
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When SparkPost acquired eDataSource a year and a half ago, the newly combined leadership team set out a compelling vision that turned into an internal mantra of sorts: we aren’t just as good as we were separately, we are in fact #BetterTogether. Our teams rallied around this vision and worked to enact this principle from
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Now well-entrenched and highly anticipated, this year’s Prime Day event was Amazon’s seventh. Amazon’s more than 120 million Prime members guarantee the event’s high visibility and reach. Prime Day was a mid-July event for its first five years, but in 2020 the pandemic pushed it back to October. This year’s event resurfaced on June 21-22.
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Are you having difficulties getting mail delivered to German mailbox providers such as Web.de, Gmx.de, and T-Online.de? If so, you are not the only one. After pouring through postmaster pages and having many email conversations with support teams, here is what I have found to be the key items that you should pay attention to
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Inbox Tracker Now Available on the Salesforce AppExchange The SparkPost team is thrilled to launch Inbox Tracker on the Salesforce AppExchange to help senders like you have deliverability analytics offered seamlessly within the SFMC UI you use every day! We know how busy email senders like you are, so we aimed to make deliverability monitoring
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Join us on March 23rd, from 9-10am PST for a free course on B2B email deliverability taught by deliverability expert, Laura Atkins.
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Lead Messaging Engineer, Steve Tuck, explains how you can utilize Google Sheets to manage conservatively sized email recipient lists.
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This post provides a deep dive into Black Friday and Cyber Monday themed emails including a full view of Cyber Week emails.
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