One of the questions we occasionally receive is, how can I bulk validate email lists with recipient validation? There are two options here, one is to upload a file through the SparkPost UI for validation, and the other is to make individual calls per email to the API (as the API is single email validation).
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SparkPost Cloud now performs DKIM Oversigning by default to eliminate an attack vector for the billion+ emails our platform enables each day. DKIM (DomainKeys Identified Mail) is a common email authentication method designed to reduce the opportunities for phishing attacks and email spam. Combined with other common authentication mechanisms, the chances that your sending domains
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Welcome to the third and final post in our series of nine email marketing tips for better deliverability – make sure your messages land in the inbox. If you missed either of our first posts, make sure to check them out before diving into today’s tips: Part 1 | Part 2 7) Utilize a preference
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In our last post, we broke down the first of nine deliverability tips email marketers need to make sure messages land in the inbox. We started with a clear signup/opt-in process, a welcome message/series, and an important look at the difference between delivery and deliverability. Today we’ll break down the next three email deliverability tips
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To maximize your email investment, you need high deliverability. But getting there can feel like a major challenge. The truth is, you can get there and our team of deliverability strategists are here to help. We’ve compiled this series of deliverability tips for email marketers and today we’ll break down the first three of our nine
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Check out the top 2022 email benchmarks in this new, comprehensive report Email is hard. And effective. And fun! Basically, email rules. 👑 Our new report, Email in 2022, includes almost 50 pages all about why email rules – it turns out we had a lot to say. The report is broken out into three
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One of the most innovative components of Sparkpost’s Deliverability Analytics is the Blocklist Impact feature. Even the healthiest sender occasionally ends up on a blocklist. This can create a lot of confusion since it’s often not clear which mailbox providers are using which blocklist and what is the resulting impact on deliverability and inbox placement.
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Automatic seeding is now available in Salesforce’s Email Studio & Automation Studio to drive improved deliverability. The next phase of our partnership with Salesforce Marketing Cloud is here – and if you’re an email marketer with too much to do and not enough time, it’s going to be a game-changer. Automatic seeding enables marketers and
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Every year, we take on an exciting project of creating a state of the email industry report comprised of a lot of data. (You can still catch the current version here.) Much of that data comes from SparkPost’s permissioned panel and off the massive footprint of sending 4-5 trillion emails per year. To get a
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One of the questions we regularly receive about our Permissioned Email Panel is how accurate it is in terms of forecasting inbox rates. Historically, this has been a difficult question to answer with any authority as there was no source of ground truth to measure against, and so opinions (and general faith in sample statistics)
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When SparkPost acquired eDataSource a year and a half ago, the newly combined leadership team set out a compelling vision that turned into an internal mantra of sorts: we aren’t just as good as we were separately, we are in fact #BetterTogether. Our teams rallied around this vision and worked to enact this principle from
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Now well-entrenched and highly anticipated, this year’s Prime Day event was Amazon’s seventh. Amazon’s more than 120 million Prime members guarantee the event’s high visibility and reach. Prime Day was a mid-July event for its first five years, but in 2020 the pandemic pushed it back to October. This year’s event resurfaced on June 21-22.
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Are you having difficulties getting mail delivered to German mailbox providers such as Web.de, Gmx.de, and T-Online.de? If so, you are not the only one. After pouring through postmaster pages and having many email conversations with support teams, here is what I have found to be the key items that you should pay attention to
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Inbox Tracker Now Available on the Salesforce AppExchange The SparkPost team is thrilled to launch Inbox Tracker on the Salesforce AppExchange to help senders like you have deliverability analytics offered seamlessly within the SFMC UI you use every day! We know how busy email senders like you are, so we aimed to make deliverability monitoring
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Join us on March 23rd, from 9-10am PST for a free course on B2B email deliverability taught by deliverability expert, Laura Atkins.
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Lead Messaging Engineer, Steve Tuck, explains how you can utilize Google Sheets to manage conservatively sized email recipient lists.
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This post provides a deep dive into Black Friday and Cyber Monday themed emails including a full view of Cyber Week emails.
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Download Spam Traps Explained and How to Avoid Them now so you can start solving your deliverability problems and start sending better, sooner.
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Using our platform, Manager of Research Analytics, John Landsman, analyzes trends in 2020 early holiday email activity in light of COVID-19.
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Our holiday deliverability tips are applicable to anyone in charge of hitting that scary ‘send’ button this holiday season.
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In this post, Manager of Research Analytics, John Landsman, gives a crash course on what every emailer should know about email deliverability.
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Founder and Chief Evangelist, George Schlossnagle, takes a peek into how tab placement affects email engagement using our permissioned email data panel.
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Founder and Chief Evangelist, George Schlossnagle, crunches the numbers behind the impact of Verizon’s Atlas platform on consumer inboxing.
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On a daily basis, we work with clients to track down and remediate issues that affect their email deliverability. When it comes to getting to the bottom of a Gmail deliverability issue, reviewing Google Postmaster Tools data is near the top of the list. Our deliverability team knows that the postmaster dashboard data is a
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