Prime Day 2022

Email and Amazon Prime Day 2022

Jul. 20, 2022 / By John Landsman

Prime Day –the event that all Amazon Prime members have come to look forward to annually – took place on July 12th and 13th. This year was Amazon’s eighth annual installment of the highly anticipated shopping days and as in past years, we’ve taken a look at how Amazon deployed email to support Prime Day.

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Black Friday Cyber Monday Emails

Black Friday & Cyber Monday Emails in 2021

Dec. 16, 2021 / By John Landsman

We’ve been closely watching retail email activity since the start of the pandemic. Not surprisingly, year-over-year trends were largely negative for the last nine months of 2020, during the period of lockdown and restricted activity. Even so, email proved to be an invaluable tool during that period for brands to communicate precisely, quickly, and effectively

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Prime Day Emails Audience

2021 Amazon Prime Day Event Recap

Jul. 7, 2021 / By John Landsman

Now well-entrenched and highly anticipated, this year’s Prime Day event was Amazon’s seventh. Amazon’s more than 120 million Prime members guarantee the event’s high visibility and reach. Prime Day was a mid-July event for its first five years, but in 2020 the pandemic pushed it back to October. This year’s event resurfaced on June 21-22.

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7 Highly Effective Triggered Emails for Retailers

Jul. 11, 2016 / By Tracy Sestili

Triggered emails are an essential component of every successful email marketer’s retail digital strategy. In addition to the ‘welcome email’, here are seven others that are sure to turn emails into revenue.

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