2022 email benchmarks

2022 Email Benchmarks, Trends & Geeky Behaviors

Jan. 19, 2022 / By Koertni Adams

Check out the top 2022 email benchmarks in this new, comprehensive report Email is hard. And effective. And fun! Basically, email rules. 👑 Our new report, Email in 2022, includes almost 50 pages all about why email rules – it turns out we had a lot to say. The report is broken out into three

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Black Friday Cyber Monday Emails

Black Friday & Cyber Monday Emails in 2021

Dec. 16, 2021 / By John Landsman

We’ve been closely watching retail email activity since the start of the pandemic. Not surprisingly, year-over-year trends were largely negative for the last nine months of 2020, during the period of lockdown and restricted activity. Even so, email proved to be an invaluable tool during that period for brands to communicate precisely, quickly, and effectively

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SparkPost’s Deliverability Analytics Blocklist Impact Feature

A Deeper Look at SparkPost’s Deliverability Analytics Blocklist Impact Feature

Nov. 17, 2021 / By Tim Roy

One of the most innovative components of Sparkpost’s Deliverability Analytics is the Blocklist Impact feature. Even the healthiest sender occasionally ends up on a blocklist. This can create a lot of confusion since it’s often not clear which mailbox providers are using which blocklist and what is the resulting impact on deliverability and inbox placement.

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SparkPost Launches Automatic Seeding in Inbox Tracker for Salesforce Marketing Cloud

SparkPost Launches Automatic Seeding in Inbox Tracker for Salesforce Marketing Cloud

Nov. 1, 2021 / By Steve McElroy

Automatic seeding is now available in Salesforce’s Email Studio & Automation Studio to drive improved deliverability.  The next phase of our partnership with Salesforce Marketing Cloud is here – and if you’re an email marketer with too much to do and not enough time, it’s going to be a game-changer.  Automatic seeding enables marketers and

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Competitive runners line up at a race starting line.

7 Key Insights From Email Competitive Intelligence to Help You Master the Inbox

Sep. 24, 2021 / By Jess Hill

Email is a key communication channel for businesses to engage with customers. And those emails often contain a lot of information about the products and services being provided – so how can you use that information through email competitive intelligence tracking to help your own business? What is email competitive intelligence tracking? Email competitive intelligence

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Apple Mail Privacy Protections

SparkPost Product Updates to Accommodate Apple’s Mail Privacy Protection

Sep. 20, 2021 / By Haley Solomon

(Updated on November 18, 2021 to include information on product features we recently released.) As you have likely heard (and may be stressing about), Apple really rocked the email world when they announced in June that they were planning to anonymize open activity for their email users. Shortly after the announcement, we published a comprehensive

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Pandemic Benchmarks

Pandemic-Focused Email Benchmark Assessment

Sep. 7, 2021 / By George Schlossnagle

Email Volume, Engagement and Inbox Rates Since March 2020 It’s been a while since we’ve provided an update on email benchmark trends in light of the pandemic and the ever-evolving situation that has unfolded over the last 16 months. We like to check in periodically to keep tabs on what is happening when it comes

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SparkPost Panel Data

Accuracy of SparkPost’s Permissioned Panel Data

Aug. 26, 2021 / By George Schlossnagle

One of the questions we regularly receive about our Permissioned Email Panel is how accurate it is in terms of forecasting inbox rates. Historically, this has been a difficult question to answer with any authority as there was no source of ground truth to measure against, and so opinions (and general faith in sample statistics)

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Deliverability Analytics

#BetterTogether: The SparkPost Deliverability Analytics Origin Story

Jul. 22, 2021 / By Haley Solomon

When SparkPost acquired eDataSource a year and a half ago, the newly combined leadership team set out a compelling vision that turned into an internal mantra of sorts: we aren’t just as good as we were separately, we are in fact #BetterTogether.  Our teams rallied around this vision and worked to enact this principle from

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