Case Study: Infusionsoft

John Pinson
Feb. 28, 2012 by John Pinson

A Message Systems customer for several years now, Infusionsoft of Gilbert, Arizona provides a great window into how our technology drives value for growing companies. Infusionsoft offers the only all-in-one sales and marketing software for small businesses. It used to be that marketing automation and customer relationship management (CRM) solutions were available only to big companies with seven-figure IT budgets, but Infusionsoft is changing that.

Like many marketing automation solutions providers that offer email services, Infusionsoft had begun to bump up against the performance limitations of its first-generation messaging infrastructure, which meant that it was running into business challenges in a variety of areas, including heavy maintenance demands, throughput limitations and deliverability issues. These were the challenges that first drove Infusionsoft to adopt Momentum as its email engine back in 2008, but the company’s experience with Momentum’s Adaptive Delivery® feature in 2010 and 2011 is where the story gets interesting.

James Thompson, Infusionsoft’s Email Systems Manager, tells us that since implementing the Message Systems platform, the email management aspect of the business has taken a 180 degree turn. “When we have delivery and reputation issues now, we know about them right away, and we can resolve problems proactively. We rarely hear about deliverability support calls anymore. That wasn’t the case before we transitioned to Momentum. For us, the Message Systems platform is all about deliverability. For our customers, it’s throughput. Taken together, it’s a win/win.”

Download the case study here and read the whole story.

In this whitepaper, email expert Len Shneyder introduces Message Systems Adaptive Delivery – The first solution of its kind specifically designed to automate the monitoring of bounces and complaints, and adjust connection rates and throughput accordingly. 

Adaptive Delivery Whitepaper

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