How to Bulletproof Your Email in 2017

Tracy Sestili
Jan. 25, 2017 by Tracy Sestili

Protecting Your Brand Against Threats

Your brand has a reputation and beware, because criminals want to ruin it through email. Yes, unfortunately, there are a lot of bad people sending email out there. We like to classify them into three categories: spammers, phishers (or scammers) and spoofers.

You’re already familiar with spammers, they send you unsolicited email. Phishers try to get you to divulge your personal information. Lastly, Spoofers impersonate your brand and send email as you to your customers in hopes of phishing, scamming or worse, bringing your business to its knees. Yikes! Sounds like a security nightmare, and it is.

When your email is spoofed, your reputation gets tarnished among ESPs, which means sending even legitimate email will be hard. This can be worse than having your company’s servers hacked.

Don’t fret because there are things you can do to prevent these types of security breaches from happening to your brand and they’re incredibly easy to set up.

In our upcoming webinar on February 7th, Bulletproof Your Email in 2017, join SparkPost CISO Steven Murray and ValiMail’s CEO and co-founder, Alex Garcia-Tobar, as they talk about the importance of email authentication, how impersonation attacks can slip through conventional defenses, and how to protect your brand against various security threats in 2017.

So, in this upcoming webinar we’ll review:

  • Different types of security threats we’re seeing
  • How this impacts your brand’s reputation
  • How to combat these criminals and protect your email and your brand

You won’t want to miss this! Register today for the Bulletproof Your Email in 2017 Webinar on February 7, 2017 at 10am PT/1pm ET.

Bonus: Be one of the first 500 people to sign-up and have a virtual coffee on us!

In the meantime, you can keep yourself busy with Steve’s blog on Debunking the Myths of Moving Your Email to the Cloud or Alex’s post on Three DKIM Challenges You Might Not Know About. See you soon!

~ Tracy

9 Things ISPs Really Want Email Marketers to Know

Related Content

5 Tips For Writing Email Notification Subject Lines That Stand Out

Check out our five tips on how to write effective subject lines that will help drive user activity and engagement with your app.

read more

How To Send Faxes Via Email Using SparkPost, Twilio & Cloudinary

It’s time to ditch the old fashioned fax machine! Learn how to send faxes via email using the SparkPost API, Twilio, and Cloudinary.

read more

Zapier Integration Connects SparkPost With 1000 Web Tools

We now connect with over 1000 web tools, thanks to our integration with Zapier! Learn how to incorporate SparkPost and Zapier into your workflow today.

read more

Get started and start sending

Try SparkPost and see how easy it is to deliver your app’s email on time and to the inbox.

Try Free

Send this to a friend