How to Bulletproof Your Email in 2017

Tracy Sestili
Jan. 25, 2017 by Tracy Sestili

Protecting Your Brand Against Threats

Your brand has a reputation and beware, because criminals want to ruin it through email. Yes, unfortunately, there are a lot of bad people sending email out there. We like to classify them into three categories: spammers, phishers (or scammers) and spoofers.

You’re already familiar with spammers, they send you unsolicited email. Phishers try to get you to divulge your personal information. Lastly, Spoofers impersonate your brand and send email as you to your customers in hopes of phishing, scamming or worse, bringing your business to its knees. Yikes! Sounds like a security nightmare, and it is.

When your email is spoofed, your reputation gets tarnished among ESPs, which means sending even legitimate email will be hard. This can be worse than having your company’s servers hacked.

Don’t fret because there are things you can do to prevent these types of security breaches from happening to your brand and they’re incredibly easy to set up.

In our upcoming webinar on February 7th, Bulletproof Your Email in 2017, join SparkPost CISO Steven Murray and ValiMail’s CEO and co-founder, Alex Garcia-Tobar, as they talk about the importance of email authentication, how impersonation attacks can slip through conventional defenses, and how to protect your brand against various security threats in 2017.

So, in this upcoming webinar we’ll review:

  • Different types of security threats we’re seeing
  • How this impacts your brand’s reputation
  • How to combat these criminals and protect your email and your brand

You won’t want to miss this! Register today for the Bulletproof Your Email in 2017 Webinar on February 7, 2017 at 10am PT/1pm ET.

Bonus: Be one of the first 500 people to sign-up and have a virtual coffee on us!

In the meantime, you can keep yourself busy with Steve’s blog on Debunking the Myths of Moving Your Email to the Cloud or Alex’s post on Three DKIM Challenges You Might Not Know About. See you soon!

~ Tracy

Share your Thoughts

Your email address will not be published.

Related Content

Multi-Touch Campaigns: The Art of Blending Email, Social, SMS and Push

Learn how to make every message count by sending smarter emails and incorporating social, push and SMS into your multi-touch campaigns.

read more

The Sticking Power Of The SparkPost Flame

Wondering about the SparkPost stickers? Here’s the backstory on our brilliant designer, the challenges we’ve faced, and the fun we’ve had along the way.

read more

Are you Realizing the Big Rewards of Email Deliverability?

We did the math, learn how email deliverability is calculated, how it impacts your bottom line, and how to improve it for better engagement rates and ROI.

read more

Start sending email in minutes!

The world’s most powerful email delivery solution is now yours in a developer-friendly, quick to set up cloud service. Open a SparkPost account today!

Send 100K Emails/Month For Free

Send this to a friend