Earlier this month, I had the privilege of attending what I’m endearingly referring to as an “email family reunion” in Atlanta. Brightwave hosted their Email Spotlight event at their beautiful Buckhead office, which lived up to its promise to mix education with fun. 

The event, which hosted nearly two dozen vendors in the email and MarTech space and hundreds of brand-side marketers, was chock full of good southern eats, drinks and a lot of laughter and cheer. The first hour for networking flew by so quickly, that by the time the programming started, I was still waving across the room at familiar faces that I hadn’t made my rounds to yet. 

You might think that programming might have slowed things down a bit, but Brightwave knows how to keep the momentum going at all of their events and Email Spotlight was no exception. 23 vendors were invited to come up and each give 2-minute pitches, using only a mic and whatever props they decided to bring. Here were some of my favorites:

  • Branch* presented while wearing a Burger King hat to promote how it helped the brand to drive press-worthy “Whopper Detour” results. (1.5 million app downloads in 9 days!!)
  • 4Cite touted its web visitor identity solution while wearing a Cookie Monster costume. I commend the presenter for wearing it all night–even after his presentation was done. Double kudos for the photobomb.
  • Iterable’s* Jen Capstraw wrote an email rap song and performed it while the audience clapped. So gangster, Jen! Can we get a video?
  • Cordial’s* presenter made a joke about usually being the token Brit in the room, only to have to follow another Brit. It was a hilarious moment that had the room laughing. 
  • Women of Email’s Aysha Zouian talked about what our organization (I’m a co-founder) has been up to in terms of mentoring and placing women in speaking spots globally and how we’re nearly up to 4,000 members on six continents. (Anyone out there in Antarctica that wants to join us to make it all of the continents?) 
  • Last, but not least, the presentation by our very own Casey Martin spoke to the audience’s hearts about how SparkPost is better together with our new colleagues at eDataSource, but more importantly, how the email industry overall is better together through our collective innovations. We’ve all made our beloved channel one that has withstood the test of time. 

Thanks to Simms Jenkins and the Brightwave* team for throwing a great party to get us over hump day, providing good connections and for allowing vendors to share what makes their offerings compelling. It was quite a memorable event!

*Huge shoutout for being a SparkPost partner. We love working with you. 

All event photos here: https://www.facebook.com/pg/BrightWave/photos/?tab=album&album_id=10159091958865760

~ April