3 Great Reasons to Brand Your Tracking Links

Elizabeth Collins
Aug. 17, 2015 by Elizabeth Collins

TrackingLinksWhen you send email with SparkPost, you may have noticed that we use default links that use this domain: http://spgo.io. That’s because by default SparkPost takes your links, truncates them, and, if requested, injects tracking data to provide you with metrics on opens and clicks.

But never fear! You can easily change this default so that your links reflect your own domain while still getting those metrics on opens and clicks. Here are three good reasons for you to brand your tracking links and how to do it:

Consumer confidence. If your domain is abc.com, and your links direct to mail.abc.com, your recipients know that the email is definitely coming from your company.

Brand awareness. Links that use your domain offer a more streamlined, professional look and keep the focus on your brand.

Deliverability. Recipient servers compare the sending domain and the links and may question emails with links that do not match the sending domain. While they may not bounce the email, it stands a much better chance of landing in the spam folder instead of the inbox. In other words, branded links are much better for deliverability and contribute positively to your reputation.

Are you interested? If so, here’s a walkthrough of how to brand your tracking links using a little DNS magic along with a little help from your friends at SparkPost support. If you are not the resident DNS magician, find out who is and hand off these instructions to him or her.

How To Brand Your Tracking Links – this article has been updated in Support.

  • Create a CNAME off of your main domain, such as mail.abc.com
  • Point that CNAME to http://spgo.io(unfortunately, at this time we do not support secure SSL subdomains). Give your new CNAME a bit of time to propagate across the DNS. (If you get curious, you can use a tool like http://viewdns.info/propagation/ to see if it’s propagated yet.)
  • Make a note of your port, if it’s not the typical 587
  • Tell us about it by, you guessed it, emailing us. Send an email to [email protected]
  • In your email, include the CNAME, the port, and the domain with which you want to associate the CNAME.
  • It’s also a good idea to provide the email address your company initially signed up with, if you aren’t replying using that email address.







We look forward to helping you increase your sending reputation and building your brand!

Still not using SparkPost? Sign up for a free SparkPost account today to get started!

Related Content

The 2018 Sparky Award Winners

Another Sparky Awards season is in the books. Meet the 2018 Sparky Award winners and see who took home the top prizes in each category.

read more

15 Email Deliverability Best Practices for Gmail

Get the top 10 email deliverability best practices you should follow when sending to Gmail, plus 5 best practices regarding the Promotions vs. Inbox Tabs.

read more

4 Best Practices for Triggered Emails in E-Commerce

Iterable’s email expert shares four tips to give your triggered emails a boost to increase your conversion and engagement rates.

read more

Get started and start sending

Try SparkPost and see how easy it is to deliver your app’s email on time and to the inbox.

Try Free

Send this to a friend