Boomtrain Partnership Announcement

Sparky
Apr. 6, 2016 by Sparky

Announcing an Exciting New Partnership with Boomtrain

Publishers and retailers have a big challenge ahead of them. Users demand individual attention through 1:1 personalized user experiences in an increasingly noisy, crowded digital space. Scaling effective marketing efforts, converting traffic, and driving consistent engagement and loyalty isn’t easy.

That’s why SparkPost and Boomtrain have teamed up to offer those users a best-of-breed experience by delivering 1:1 personalized emails. Boomtrain’s machine intelligence supercharges efforts to connect with the right customers, at the right time, using the content most likely to engage each individual.

SparkPost’s industry leading email platform automates the assembly and delivery of individually tailored messages designed to arrive in the recipient’s inbox at optimal engagement periods. Reaching the inbox 98% of the time ensures that personalized messages will be delivered on-time and efficiently at scale.

This integration also provides users a seamless experience to surface scalable recommendations and insights on an individual level. By coupling SparkPost with Boomtrain, the ability to reach each user across channels such as email, on-site, in-app, SMS, and push has never been easier.

According to Neej Gore, SVP of Business Operations at Boomtrain, “SparkPost’s leading infrastructure, combined with Boomtrain’s AI-powered marketing automation, delivers the new standard for marketers. Inevitably, consumers benefit through more timely conversations tailored to their individual preferences.”

Boomtrain-blog-screenshot

Features that SparkPost users can harness through the integration:

  • Auto-event generation based on visitors viewing a specific URL
  • Dynamic 1:1 personalized messaging using smart tags
  • Robust drag-and-drop editor for fully responsive email templates with native support for dynamic content tags
  • Dynamic content for on-site engagement

In addition, Boomtrain customers typically see the following results:

  • 2.4x increase in onsite recirculation and email engagement
  • 2.8x increase in return frequency and onsite page views
  • 4.0x increase in content engagement

To learn more about Boomtrain, please visit their websiteFor SparkPost customers wanting a more in-depth demo of the Boomtrain solution, please contact our partner team for an introduction.

10 Steps Great Deliverability Blog Footer

Share your Thoughts

Your email address will not be published.

Related Content

Burnout: What Happens When You Take On Too Much

Burnout has become a very relevant topic in the tech industry. Our community manager offers several tips on how to avoid being overworked and stressed.

read more

Creating the Next Generation of Interactive Emails with Rebel Mail

Meet our partner, RebelMail! Today they're demonstrating how to use their interactive email API to keep customers engaged with the inbox.

read more

Using the SparkPost Metrics API with C#

Learn how to query the SparkPost API for information and metrics on the emails you’re sending using the C# wrapper and gain valuable insights.

read more

Start sending email in minutes!

The world’s most powerful email delivery solution is now yours in a developer-friendly, quick to set up cloud service. Open a SparkPost account today and get started for free.

Get Started

Send this to a friend