Are you Realizing the Big Rewards of Email Deliverability?

Mike Hillyer
Jul. 10, 2017 by Mike Hillyer

It’s 6pm, Do you Know if Your Message is Getting Delivered?

Email delivery is an outcome easy to take for granted, but the objective industry experts at 250ok have measured that 28% of all sent email is rejected by receiving systems or lands in the spam folder. In other words, with most email delivery options, more than one in four emails never arrives in the inbox!

That’s an astonishing failure, when you consider the real-world impact of undelivered messages—missing revenue, decreased customer engagement, and operational inefficiencies. Ignoring message deliverability quite literally means leaving money on the table.

The Hidden Costs of Poor Email Deliverability

It all comes down to deliverability; the rate that your messages are reaching the inbox. Poor deliverability doesn’t just cost you money, it also limits your growth, costing you long term revenue! Thanks to malicious senders including spammers, phishers, and ransomware pushers, the ISPs have had to be more and more vigilant to prevent unwanted mail from reaching their users. This makes it much harder for legitimate senders to navigate the array of rules and systems in place to protect the inbox.

Consider the costs you may face if your message isn’t delivered: what if you’re sending a purchase confirmation to your customers to the tune of 1,000 messages per day? What if you’re seeing 28% of those messages not delivered? How much does poor deliverability cost when those 280 customers call your call center to ask what happened to their order?

What about your revenue and growth? What if your business is trying to grow at 10%, but you’re getting additional churn because 28% of your signups are not getting your email with their signup confirmation? How much revenue would you lose as a result of increased churn because of poor deliverability?

What about immediate sales? If a major retailer is losing 28% of their customer communications due to poor deliverability, what impact does that have on their bottom line? Thousands? Millions? Even billions of dollars in potential sales?

You Need to Know What Poor Email Deliverability is Costing You

We did the math, and we’d like to share it with you. Our updated guide “The Big Rewards of Email Deliverability” is available now to show you how email deliverability is calculated, how it impacts your bottom line, and how to improve it. Check it out today!

Mike

 

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