Posts by Tracy:

7 Reasons to OptIn'19

Head of Marketing, Tracy Sestili, dishes on why our brand new vendor-agnostic conference OptIn'19 is THE email event to attend this year.

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Email Emojis: When & When Not To Use Them

Emojis in email subject lines are becoming a "thing" - but are they the right strategy? Here are some tips on when you should use emojis, how to use emojis and some examples of what to do and what not ...

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Isn’t Email Supposed to be Dead?

Many have written obituaries for email for years, but now it’s more central and vital to people’s lives than ever. Discover why email is far from dead.

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Writing Email that Converts into Business Results

Head of Marketing, Tracy Sestili, discusses best practices for writing email that converts into business results and drives email marketing ROI.

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On-Premises and Cloud: Putting the Pieces Together

In our upcoming webinar, hear directly from our team of on-premises experts about how to confidently use both on-prem and cloud email solutions.

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'Tis the Season for Shopping Cart Abandonment Issues

Learn about the best time to send shopping cart abandonment emails and other tips to help ease your cart abandonment issues this holiday season.

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How to Convince Your Boss to Let You Go to that Next Dev Conference

It’s almost conference season! Here's a list of our top choices this fall, along with a helpful template to convince your boss to let you attend!

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GDPR Affects Open Rates

To comply with GDPR, email senders across the globe sent out millions of privacy updates last week. See our favorites and learn how GDPR affects open rates.

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Send an Email to Santa

We’re making sure your holiday wishes make it to Santa’s inbox this year! Email Santa your holiday wish and SparkPost might make it come true!

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