Posts by Tonya:

Feb. 12, 2018 by T. Gordon

15 Email Deliverability Best Practices for Gmail

Get the top 10 email deliverability best practices you should follow when sending to Gmail, plus 5 best practices regarding the Promotions vs. Inbox Tabs.

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Jun. 26, 2017 by T. Gordon

What the Upcoming CASL Deadline Means For Your Email Programs

As of July 2017, the CASL requirements will be in full effect. Here's what you should do to prepare & what it'll mean for the future of our email programs.

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Mar. 29, 2017 by T. Gordon

Troubleshooting Blacklisted IP Addresses

One of our deliverability experts weighs in on blacklisted IP addresses, good sending best practices and what actions to take if you suspect a blacklisting.

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May. 6, 2016 by T. Gordon

6 Rules for Maximum Outlook Deliverability

Our deliverability experts share 6 best practices and a golden rule for maximizing Microsoft Hotmail/Outlook deliverability and sender reputation.

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Mar. 7, 2016 by T. Gordon

What are Feedback Loops?

Feedback loops can affect your sender reputation and impact your entire email program. Find out how and how you can stay ahead of the curve.

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Oct. 5, 2015 by T. Gordon

7 Reasons Buying Subscriber Lists Is Risky Business

It’s a dirty secret of the direct marketing world that too many businesses buy and sell customer lists with very little care. As a sender, you probably receive gray-market offers every day to rent or ...

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Jul. 22, 2015 by T. Gordon

How To Avoid Looking Like A Malware Sender

I recently was catching up on my email, and I was struck that there wasn’t a single marketing message with an attachment in my inbox. The only notes with attachments were transactional in nature: a receipt ...

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Jul. 17, 2015 by T. Gordon

Capture Your Email Audience: Subject Line Best Practices

The first thing a subscriber sees from you is the Subject line. It is imperative that a subject line catches the attention of your subscriber and compels them to open your message. Below are some email ...

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Jun. 30, 2015 by T. Gordon

How Important Is Opt-In/Opt-Out: Lessons from Porter Airlines

A recent settlement between Porter Airlines Inc. and the Canadian Radio-television and Telecommunications Commission (CRTC) has brought up the discussion about how important it is to include a working ...

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