Posts by Sparky:

Startup Advice: 3 Questions to Ask Yourself Before Launching Your Next Project

A Guest Author shares startup advice and three areas you should consider before launching your next startup venture or project.

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How to Build a Scalable Email Infrastructure

We sit down with Software Engineering Daily and share what it's like to architect a scalable email infrastructure that grows with our customer base.

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BCC Pitfalls: Why BCC Has No Place in your Email Marketing Strategy

Why can’t BCC be used as a work around for email marketing newbies? Here are some BCC pitfalls and reasons you should stick with traditional email tools.

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Gmail’s Big Update: CSS Stylesheets

Gmail will now support CSS stylesheets. We're sharing why this is a victory for the email industry, and linking to some additional resources on the updates.

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Customizing JIRA Email Notifications with Zapier and SparkPost

Create your own custom JIRA email notifications with this technique. Just mix webhooks with Zapier and SparkPost adds the email magic. Great combo.

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The Wild West of Bounce Codes and Deliverability

Bounce codes, like the wild west, are erratic and should be addressed with caution. Giddy-up with us to learn the basics and not-so-basics of messy bounces.

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What Email Marketers Can Learn from Pokemon Go

Email content should be engaging, timely and relevant to current trends. Here are our tips and one email marketer's recent Pokemon Go campaign as an example.

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17 Reasons You're an Email Marketing Rookie

Our Letterman-style list of the top mistakes that an email marketing rookie can make. How does your email strategy stack up?

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10 Email Industry Organizations Every Email Marketer Should Know

We’re breaking down the various email industry organizations and what you need to know if you want to get involved in the industry as a whole.

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