Posts by Sparky:

10 Unique Strategies to Build your Email Lists

Email lists are a craft in themselves. From discounts, contests to just simple emails, here are the top tips to building email lists the right way.

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5 Easy Ways to Enhance Your Customer Segmentation Strategy

With hundreds of ways to segment email lists and personalize campaigns, these 5 methods of customer segmentation are an easy place to start.

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New Ongage Integration Features: Use Ongage with your SparkPost Subaccounts!

Expanding on our existing Ongage integration, you can now use Ongage with your SparkPost subaccounts! Learn how it'll make your life easier.

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How Growth Marketing Can Improve Your Email Metrics

The growth marketing experts at Iterable highlight key benchmarks for user engagement in email marketing—and why they are fundamental to accelerating business growth.

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Welcome Email Strategies from Sendwithus

Our partners at Sendwithus are sharing some welcome email strategies you can incorporate into your programs to increase email engagement.

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Startup Advice: 3 Questions to Ask Yourself Before Launching Your Next Project

A Guest Author shares startup advice and three areas you should consider before launching your next startup venture or project.

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How to Build a Scalable Email Infrastructure

We sit down with Software Engineering Daily and share what it's like to architect a scalable email infrastructure that grows with our customer base.

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BCC Pitfalls: Why BCC Has No Place in your Email Marketing Strategy

Why can’t BCC be used as a work around for email marketing newbies? Here are some BCC pitfalls and reasons you should stick with traditional email tools.

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Gmail’s Big Update: CSS Stylesheets

Gmail will now support CSS stylesheets. We're sharing why this is a victory for the email industry, and linking to some additional resources on the updates.

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