Posts by Mike:

How to Measure User Engagement in Email

We review three email user engagement metrics that are essential to understanding how users interact with your product’s email notifications.

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How to Measure Delivery of Email Notifications

Learn the three key delivery metrics to measure the overall effectiveness of your emails for driving user engagement with your app.

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How to Measure SaaS Product Email Latency

Email latency is a critical component of product email performance. Here's how to measure email latency and ensure your emails are being delivered on time.

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Using SparkPost Templates with C#

Sending C# email messages is easier when you separate content from code using SparkPost templates.

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Getting Started with C# and SparkPost

Sending email is a common need for C# applications. Use this guide and learn how to easily start sending email with C# and SparkPost.

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Are you Realizing the Big Rewards of Email Deliverability?

We did the math, learn how email deliverability is calculated, how it impacts your bottom line, and how to improve it for better engagement rates and ROI.

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What Does It Take to Send Billions of Emails with Momentum?

High-volume email can be mind-boggling to someone who isn’t steeped in the business of email deliverability. Here’s some real-world advice for picking a platform and for tuning your Momentum email ...

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The Sixth Sense: Why ISPs See Spam

What does the movie The Sixth Sense have to do with commercial email senders and why ISPs see spam? Find out in this new post.

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Mass Email vs. Transactional Email

You’re developing a new web service or mobile app, and you need a way to reach out to new users when they sign up, and then keep notifying and engaging users over time. “I need some kind of mass email ...

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