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Posts by Kate Nowrouzi

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The Risks of Sending Email to Inactive Users

Jul. 19, 2019 by K. Nowrouzi

The Risks of Sending Email to Inactive Users

Our SVP of Deliverability Strategy, Kate Nowrouzi, discusses the business risks associated with sending email to inactive users.

read more
Deliverability: Half Art and Half Science

Jun. 5, 2019 by K. Nowrouzi

Deliverability: Half Art and Half Science

Our SVP of Deliverability Strategy, Kate Nowrouzi, explains why deliverability is half art and half science and how to get emails into the inbox in 2019.

read more
What is an Email Seed List?

Apr. 24, 2019 by K. Nowrouzi

What is an Email Seed List?

Our SVP of Deliverability, Kate Nowrouzi, explains the purpose of seed lists and the potential challenges of using a seed list during an IP warm up.

read more
What to Do When You've Been Listed on Spamhaus

Apr. 19, 2019 by K. Nowrouzi

What to Do When You've Been Listed on Spamhaus

Our SVP of Deliverability Strategy, Kate Nowrouzi, explains what you should do if you've been unfairly listed on Spamhaus.

read more
Gmail's Promotions Tab: Friend or Foe?

Feb. 25, 2019 by K. Nowrouzi

Gmail's Promotions Tab: Friend or Foe?

Discover how Gmail's Promotions tab makes life easier for their users and can potentially help increase open rates on your marketing messages.

read more
State of Email 2017: Your Role As A Sender

Mar. 3, 2017 by K. Nowrouzi

State of Email 2017: Your Role As A Sender

Our State of Email 2017 webinar will share insights on boosting ROI by bridging the gap between mailbox providers, marketers and email service providers.

read more
Going Global with the Adaptive Email Network

Oct. 29, 2014 by K. Nowrouzi

Going Global with the Adaptive Email Network

The Adaptive Email Network and Message Systems Adaptive Delivery are unique offerings, and were designed specifically to automate the entire process of complying with ISP rules and remediating bounces ...

read more
Now Trending - AOL's DMARC policy (p=reject)!

Apr. 23, 2014 by K. Nowrouzi

Now Trending - AOL's DMARC policy (p=reject)!

...

read more
Yahoo’s Bold Move – Changing DMARC policy from “Report” to “Reject”

Apr. 18, 2014 by K. Nowrouzi

Yahoo’s Bold Move – Changing DMARC policy from “Report” to “Reject”

Earlier this month, Yahoo took the bold step of changing their DMARC policy from report mode (p=none) to reject (p=reject). Kate Nowrouzi, our director of product policy weighs in on the changes.

read more

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