Posts by Kate:
Deliverability: Half Art and Half Science
Our SVP of Deliverability Strategy, Kate Nowrouzi, explains why deliverability is half art and half science and how to get emails into the inbox in 2019.
read moreWhat is an Email Seed List?
Our SVP of Deliverability, Kate Nowrouzi, explains the purpose of seed lists and the potential challenges of using a seed list during an IP warm up.
read moreWhat to Do When You've Been Listed on Spamhaus
Our SVP of Deliverability Strategy, Kate Nowrouzi, explains what you should do if you've been unfairly listed on Spamhaus.
read moreGmail's Promotions Tab: Friend or Foe?
Discover how Gmail's Promotions tab makes life easier for their users and can potentially help increase open rates on your marketing messages.
read moreState of Email 2017: Your Role As A Sender
Our State of Email 2017 webinar will share insights on boosting ROI by bridging the gap between mailbox providers, marketers and email service providers.
read moreGoing Global with the Adaptive Email Network
The Adaptive Email Network and Message Systems Adaptive Delivery are unique offerings, and were designed specifically to automate the entire process of complying with ISP rules and remediating bounces ...
read moreYahoo’s Bold Move – Changing DMARC policy from “Report” to “Reject”
Earlier this month, Yahoo took the bold step of changing their DMARC policy from report mode (p=none) to reject (p=reject). Kate Nowrouzi, our director of product policy weighs in on the changes.
read moreAll You Need To Know About Gmail’s Feedback Loop Offering
Back in February, Gmail announced their Feedback Loop (FBL) pilot offering to ESPs and bulk senders to help them with identifying bad actors and spammers on their network. Here's a rundown of what you ...
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