Posts by Jeff:

Email Templates: Separating Marketing from Development

Sr. Messaging Engineer, Jeff Goldstein, shares why our customers should move from internal email generation systems and leverage SparkPost's templating systems.

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Why ESPs Struggle to Deliver Data-Driven Email

Today’s personalized, data-driven email is far more complex than most ESPs were designed to handle. Here’s why API-centric email generation and delivery is a better approach.

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