Posts by Jeff:

Using SparkPost Template Substitutions to Simplify White Labeling

By using substitution within CSS components of an email, Marketing can drastically reduce the overhead of white labeling email communications.

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Leveraging Substitution Data and Templates to Personalize Emails

Jeff Goldstein explains how to leverage substitution data and templates to separate the work of obtaining data for personalized emails and the creative for those emails.

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Email Templates: Separating Marketing from Development

Sr. Messaging Engineer, Jeff Goldstein, shares why our customers should move from internal email generation systems and leverage SparkPost's templating systems.

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Why ESPs Struggle to Deliver Data-Driven Email

Today’s personalized, data-driven email is far more complex than most ESPs were designed to handle. Here’s why API-centric email generation and delivery is a better approach.

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