Posts by Jeff:

Archiving Emails: A How-To Guide for Tracking Sent Mail

Many senders need the ability to archive sent emails to refer back to later. Here’s a sample app one of our engineers built to assist in archiving emails.

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Our Top 5 Email Template Hacks

From creating standards that can apply to many templates to design hints on validating your data, here are our top 5 email template hacks.

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Tricks to Consolidate Your Retail Email Template Library

Learn how one SparkPost email template can support any combination of rows and columns for any retail email template and beyond.

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Using SparkPost Template Substitutions to Simplify White Labeling

By using substitution within CSS components of an email, Marketing can drastically reduce the overhead of white labeling email communications.

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Leveraging Substitution Data and Templates to Personalize Emails

Jeff Goldstein explains how to leverage substitution data and templates to separate the work of obtaining data for personalized emails and the creative for those emails.

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Email Templates: Separating Marketing from Development

Sr. Messaging Engineer, Jeff Goldstein, shares why our customers should move from internal email generation systems and leverage SparkPost's templating systems.

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Why ESPs Struggle to Deliver Data-Driven Email

Today’s personalized, data-driven email is far more complex than most ESPs were designed to handle. Here’s why API-centric email generation and delivery is a better approach.

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