New Feature: A/B Testing API for Transactional Email and Notifications

New Feature: A/B Testing API for Transactional Email and Notifications

Transactional email has unique testing requirements. SparkPost’s A/B Testing API is optimized for testing real-time use cases like app notifications.

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Minds (and Rates), They Are a Changin' !

Minds (and Rates), They Are a Changin' !

We're updating the way we calculate certain metrics rates within our UI. Learn why we're making these changes and what you can expect when you log in.

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Bridging the Gap: Aligning Product and Marketing Teams for Growth

Bridging the Gap: Aligning Product and Marketing Teams for Growth

We offer insight on how to get your product management and marketing teams to work in synchrony to achieve exponential growth.

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New Feature: Initial Renders Metric for Better Engagement Tracking

New Feature: Initial Renders Metric for Better Engagement Tracking

We added a new email open metric to SparkPost’s email analytics features. Learn how it works and how it delivers additional insight into user engagement.

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New Feature Announcement: Stored Templates by Subaccount

New Feature Announcement: Stored Templates by Subaccount

Introducing one of the most requested enhancements by both our enterprise customers and developer community, stored templates by subaccount.

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Product Announcement: Webhooks by Subaccount and Multiple Bounce Domains

Product Announcement: Webhooks by Subaccount and Multiple Bounce Domains

Webhooks come with a firehose of data that is hard for ESPs to deal with. In this blog, the Product team announce 2 latest features that solve this problem.

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Personalization in Retail Marketing

Personalization in Retail Marketing

Product Manager Irina Doliov attended eTail West, and shares her tips on incorporating personalization into your retail marketing strategy.

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Cloud Email Security at SparkPost

Cloud Email Security at SparkPost

An overview of cloud email security related features we’ve rolled out, along with recommendations to improve security when interacting with SparkPost.

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Four Things I Learned about Doing Business in the Cloud in 2015

Four Things I Learned about Doing Business in the Cloud in 2015

Here are four real-world lessons about doing business in the cloud from a year in the life of a SparkPost product manager. Spoiler: keeping our customers happy is the key to our success.

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