Posts by Irina:

New Feature: A/B Testing API for Transactional Email and Notifications

Transactional email has unique testing requirements. SparkPost’s A/B Testing API is optimized for testing real-time use cases like app notifications.

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Minds (and Rates), They Are a Changin' !

We're updating the way we calculate certain metrics rates within our UI. Learn why we're making these changes and what you can expect when you log in.

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Bridging the Gap: Aligning Product and Marketing Teams for Growth

We offer insight on how to get your product management and marketing teams to work in synchrony to achieve exponential growth.

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New Feature: Initial Renders Metric for Better Engagement Tracking

We added a new email open metric to SparkPost’s email analytics features. Learn how it works and how it delivers additional insight into user engagement.

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New Feature Announcement: Stored Templates by Subaccount

Introducing one of the most requested enhancements by both our enterprise customers and developer community, stored templates by subaccount.

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Product Announcement: Webhooks by Subaccount and Multiple Bounce Domains

Webhooks come with a firehose of data that is hard for ESPs to deal with. In this blog, the Product team announce 2 latest features that solve this problem.

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Personalization in Retail Marketing

Product Manager Irina Doliov attended eTail West, and shares her tips on incorporating personalization into your retail marketing strategy.

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Cloud Email Security at SparkPost

An overview of cloud email security related features we’ve rolled out, along with recommendations to improve security when interacting with SparkPost.

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Four Things I Learned about Doing Business in the Cloud in 2015

Here are four real-world lessons about doing business in the cloud from a year in the life of a SparkPost product manager. Spoiler: keeping our customers happy is the key to our success.

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