Posts by Irina:

New Feature: Initial Renders Metric for Better Engagement Tracking

We added a new email open metric to SparkPost’s email analytics features. Learn how it works and how it delivers additional insight into user engagement.

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New Feature Announcement: Stored Templates by Subaccount

Introducing one of the most requested enhancements by both our enterprise customers and developer community, stored templates by subaccount.

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Product Announcement: Webhooks by Subaccount and Multiple Bounce Domains

Webhooks come with a firehose of data that is hard for ESPs to deal with. In this blog, the Product team announce 2 latest features that solve this problem.

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Personalization in Retail Marketing

Product Manager Irina Doliov attended eTail West, and shares her tips on incorporating personalization into your retail marketing strategy.

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Cloud Email Security at SparkPost

An overview of cloud email security related features we’ve rolled out, along with recommendations to improve security when interacting with SparkPost.

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Four Things I Learned about Doing Business in the Cloud in 2015

Here are four real-world lessons about doing business in the cloud from a year in the life of a SparkPost product manager. Spoiler: keeping our customers happy is the key to our success.

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New Feature Announcement: Multiple Tracking Domains Per Account

After launching Sparkpost.com in April, last week we introduced the first of many enhancements to better serve our service provider customers, as well as companies with multiple brands: multiple tracking ...

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Use Cases for Using New Message Events API

This past week, SparkPost released its long-anticipated enhancement to our API: individual recipient-level Message Events. While it has been possible to get individual recipient-level data via webhooks ...

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New Feature: OAuth2 Authentication Support for Webhooks

We're happy to announce another new security feature to SparkPost: the ability to use OAuth2 in setting up webhooks. Find out what and why we're using OAuth2.

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