Email Permissions and Positive Engagement

Email Permissions and Positive Engagement

To me, the more important principal is positive engagement: if you’re communicating an offer or information that’s relevant to that customer, then permission is implicit

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Amazon Sees the Light on Multi-Channel

Amazon Sees the Light on Multi-Channel

It’s great to see Amazon finally coming around and seeing the light on multi-channel, though it very much appears that SNS is more of a bolt-on to the existing email service than a fully integrated messaging ...

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The Year of the Breach

The Year of the Breach

One of the main topics for discussion at last week’s OTA Forum in Washington D.C. was the rash of security breaches targeting ESPs over the past year.

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Preview of New Security White Paper @Interact

Preview of New Security White Paper @Interact

Our personal success as marketers, the success of our individual companies and, indeed,our entire ecosystem for digital communication and commerce is predicated on one thing: trust.

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Message Convergence: A Critical Component of Your Business Model for Future Success

Message Convergence: A Critical Component of Your Business Model for Future Success

It’s a good time to start showcasing some of the sessions and activities we’ve got planned for Interact 2011.

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Executive Update: Measuring Levels of Engagement

Executive Update: Measuring Levels of Engagement

Spend any amount of time with direct marketers and you're likely to hear talk of list size. Most marketers will agree that engaged list size is a far more relevant measure than total list size.

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The Dollars and Sense of Message Convergence

The Dollars and Sense of Message Convergence

The Dollars and Sense of Message Convergence provides the business case arguments you’ll need to make sound messaging technology investments.

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Right and Wrong Lessons From Recent Data Breaches

Right and Wrong Lessons From Recent Data Breaches

My friend Ken Magill has been right to call out some of the over-the-top (arguably stupid) assertions made around the Epsilon breach. But there’s another category of statements that offend my sensibilities ...

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Breaches and Consequences: Thoughts On A Way Forward for the Email Community – Part 2

Breaches and Consequences: Thoughts On A Way Forward for the Email Community – Part 2

What I want to talk about here is how we move forward in addressing data security — more precisely, a framework for addressing the issue, not the particulars. First, I’m pleased to see various industry ...

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