
Email Permissions and Positive Engagement
To me, the more important principal is positive engagement: if you’re communicating an offer or information that’s relevant to that customer, then permission is implicit
read moreTo me, the more important principal is positive engagement: if you’re communicating an offer or information that’s relevant to that customer, then permission is implicit
read moreIt’s great to see Amazon finally coming around and seeing the light on multi-channel, though it very much appears that SNS is more of a bolt-on to the existing email service than a fully integrated messaging ...
read moreOne of the main topics for discussion at last week’s OTA Forum in Washington D.C. was the rash of security breaches targeting ESPs over the past year.
read moreOur personal success as marketers, the success of our individual companies and, indeed,our entire ecosystem for digital communication and commerce is predicated on one thing: trust.
read moreIt’s a good time to start showcasing some of the sessions and activities we’ve got planned for Interact 2011.
read moreSpend any amount of time with direct marketers and you're likely to hear talk of list size. Most marketers will agree that engaged list size is a far more relevant measure than total list size.
read moreThe Dollars and Sense of Message Convergence provides the business case arguments you’ll need to make sound messaging technology investments.
read moreMy friend Ken Magill has been right to call out some of the over-the-top (arguably stupid) assertions made around the Epsilon breach. But there’s another category of statements that offend my sensibilities ...
read moreWhat I want to talk about here is how we move forward in addressing data security — more precisely, a framework for addressing the issue, not the particulars. First, I’m pleased to see various industry ...
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