Email Permissions and Positive Engagement
To me, the more important principal is positive engagement: if you’re communicating an offer or information that’s relevant to that customer, then permission is implicit
read moreAmazon Sees the Light on Multi-Channel
It’s great to see Amazon finally coming around and seeing the light on multi-channel, though it very much appears that SNS is more of a bolt-on to the existing email service than a fully integrated messaging ...
read moreThe Year of the Breach
One of the main topics for discussion at last week’s OTA Forum in Washington D.C. was the rash of security breaches targeting ESPs over the past year.
read morePreview of New Security White Paper @Interact
Our personal success as marketers, the success of our individual companies and, indeed,our entire ecosystem for digital communication and commerce is predicated on one thing: trust.
read moreMessage Convergence: A Critical Component of Your Business Model for Future Success
It’s a good time to start showcasing some of the sessions and activities we’ve got planned for Interact 2011.
read moreExecutive Update: Measuring Levels of Engagement
Spend any amount of time with direct marketers and you're likely to hear talk of list size. Most marketers will agree that engaged list size is a far more relevant measure than total list size.
read moreThe Dollars and Sense of Message Convergence
The Dollars and Sense of Message Convergence provides the business case arguments you’ll need to make sound messaging technology investments.
read moreRight and Wrong Lessons From Recent Data Breaches
My friend Ken Magill has been right to call out some of the over-the-top (arguably stupid) assertions made around the Epsilon breach. But there’s another category of statements that offend my sensibilities ...
read moreBreaches and Consequences: Thoughts On A Way Forward for the Email Community – Part 2
What I want to talk about here is how we move forward in addressing data security — more precisely, a framework for addressing the issue, not the particulars. First, I’m pleased to see various industry ...
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