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Posts by Casey Martin

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4 Places Where You Should Prioritize Accessibility

Apr. 13, 2020 by C. Martin

4 Places Where You Should Prioritize Accessibility

Creating accessible marketing materials isn't hard. Check out our list of ways to prioritize accessibility on your website and in your emails.

read more
5 Steps for Communicating Bad News to Customers

Dec. 27, 2019 by C. Martin

5 Steps for Communicating Bad News to Customers

Read up on 5 steps you should follow when communicating bad news to customers, along with some real-world examples of effective apology emails.

read more
How Email Marketing Drives the Biggest Week of Online Sales

Dec. 13, 2019 by C. Martin

How Email Marketing Drives the Biggest Week of Online Sales

Let’s take a look at what we can learn from the merry marketing emails that went out during the biggest week of online sales in 2019, shall we? 

read more
Mission Impossible? How Email Marketers Face Patchwork Data Privacy Laws

Dec. 4, 2019 by C. Martin

Mission Impossible? How Email Marketers Face Patchwork Data Privacy Laws

Learn about the growing patchwork of state data privacy laws, and the enactment of the California Consumer Privacy Act (CCPA) on January 1, 2020.

read more
How the Travel Industry is Powered by Email

Nov. 27, 2019 by C. Martin

How the Travel Industry is Powered by Email

Learn how travel agencies, airlines, hotels, auto rental firms, and every other cog and wheel of the worldwide travel industry all depend on email.

read more
5 Ways Your Emails Compare to Thanksgiving Sides

Nov. 18, 2019 by C. Martin

5 Ways Your Emails Compare to Thanksgiving Sides

Discover how the elements of your emails are like the Thanksgiving sides that round out the feast and leave everyone satisfied and happy.

read more
5 Tips for Integrating SMS Into Your Email Marketing Campaigns

Nov. 4, 2019 by C. Martin

5 Tips for Integrating SMS Into Your Email Marketing Campaigns

Here are 5 tips for integrating SMS into your email marketing campaigns, so you can deliver customers a consistent experience across communication channels.

read more
6 Real Life Examples of Financial Services Emails That Don’t Use a “One Size Fits All” Approach

Oct. 16, 2019 by C. Martin

6 Real Life Examples of Financial Services Emails That Don’t Use a “One Size Fits All” Approach

Read about 6 different examples of financial services emails that do a good job of speaking to specific customer personas.

read more
What Traditional Financial Services Firms Can Learn About Email from FinTech

Sep. 25, 2019 by C. Martin

What Traditional Financial Services Firms Can Learn About Email from FinTech

Discover what traditional financial services firms like banks and brokerages can learn from FinTech companies when it comes to email marketing.

read more

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