4 Places Where You Should Prioritize Accessibility
Creating accessible marketing materials isn't hard. Check out our list of ways to prioritize accessibility on your website and in your emails.
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5 Steps for Communicating Bad News to Customers
Read up on 5 steps you should follow when communicating bad news to customers, along with some real-world examples of effective apology emails.
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How Email Marketing Drives the Biggest Week of Online Sales
Let’s take a look at what we can learn from the merry marketing emails that went out during the biggest week of online sales in 2019, shall we?
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Mission Impossible? How Email Marketers Face Patchwork Data Privacy Laws
Learn about the growing patchwork of state data privacy laws, and the enactment of the California Consumer Privacy Act (CCPA) on January 1, 2020.
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How the Travel Industry is Powered by Email
Learn how travel agencies, airlines, hotels, auto rental firms, and every other cog and wheel of the worldwide travel industry all depend on email.
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5 Ways Your Emails Compare to Thanksgiving Sides
Discover how the elements of your emails are like the Thanksgiving sides that round out the feast and leave everyone satisfied and happy.
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5 Tips for Integrating SMS Into Your Email Marketing Campaigns
Here are 5 tips for integrating SMS into your email marketing campaigns, so you can deliver customers a consistent experience across communication channels.
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6 Real Life Examples of Financial Services Emails That Don’t Use a “One Size Fits All” Approach
Read about 6 different examples of financial services emails that do a good job of speaking to specific customer personas.
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What Traditional Financial Services Firms Can Learn About Email from FinTech
Discover what traditional financial services firms like banks and brokerages can learn from FinTech companies when it comes to email marketing.
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