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Posts by Casey Martin

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Mission Impossible? How Email Marketers Face Patchwork Data Privacy Laws

Dec. 4, 2019 by C. Martin

Mission Impossible? How Email Marketers Face Patchwork Data Privacy Laws

Learn about the growing patchwork of state data privacy laws, and the enactment of the California Consumer Privacy Act (CCPA) on January 1, 2020.

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How the Travel Industry is Powered by Email

Nov. 27, 2019 by C. Martin

How the Travel Industry is Powered by Email

Learn how travel agencies, airlines, hotels, auto rental firms, and every other cog and wheel of the worldwide travel industry all depend on email.

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5 Ways Your Emails Compare to Thanksgiving Sides

Nov. 18, 2019 by C. Martin

5 Ways Your Emails Compare to Thanksgiving Sides

Discover how the elements of your emails are like the Thanksgiving sides that round out the feast and leave everyone satisfied and happy.

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5 Tips for Integrating SMS Into Your Email Marketing Campaigns

Nov. 4, 2019 by C. Martin

5 Tips for Integrating SMS Into Your Email Marketing Campaigns

Here are 5 tips for integrating SMS into your email marketing campaigns, so you can deliver customers a consistent experience across communication channels.

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6 Real Life Examples of Financial Services Emails That Don’t Use a “One Size Fits All” Approach

Oct. 16, 2019 by C. Martin

6 Real Life Examples of Financial Services Emails That Don’t Use a “One Size Fits All” Approach

Read about 6 different examples of financial services emails that do a good job of speaking to specific customer personas.

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What Traditional Financial Services Firms Can Learn About Email from FinTech

Sep. 25, 2019 by C. Martin

What Traditional Financial Services Firms Can Learn About Email from FinTech

Discover what traditional financial services firms like banks and brokerages can learn from FinTech companies when it comes to email marketing.

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5 Ways to Optimize Your Financial Services Emails for Mobile Devices

Aug. 14, 2019 by C. Martin

5 Ways to Optimize Your Financial Services Emails for Mobile Devices

Discover 5 ways to ensure that your financial services emails are opened, read, and acted on by customers receiving them on mobile devices.

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What is Blockchain Email?

Jul. 8, 2019 by C. Martin

What is Blockchain Email?

Blockchain email has benefits that make it attractive to email marketers, but also has some drawbacks too that could make adopting the technology difficult.

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5 Ways to Personalize Your Next Financial Services Email Campaign

Jul. 1, 2019 by C. Martin

5 Ways to Personalize Your Next Financial Services Email Campaign

Here are 5 powerful ways you can personalize your next financial services email campaign beyond simply inserting someone’s first name in the subject line.

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