Posts by Brent:

GDPR for SaaS Product Teams: 5 Facts You Need to Know

GDPR has major implications for any SaaS provider with users in the EU or users who are EU citizens. Here are five things every product team should know.

read more

By the Numbers: Transactional Email Benchmark Report

SparkPost’s new industry-benchmark report has the data-driven findings and best practices that define the state of transactional email today.

read more

5 Rules of Great Email Notifications

When it comes to email notifications, we’ve seen the good, the bad, and the ugly. Here are five rules to ensure your product’s emails are effective.

read more

Finally, A Product Manager’s Guide to Email

This guide is a great resource to help product teams succeed with app-generated emails, email notifications and making the most of email in their apps.

read more

5 Tips For Writing Email Notification Subject Lines That Stand Out

Check out our five tips on how to write effective subject lines that will help drive user activity and engagement with your app.

read more

Don Draper’s User Engagement Advice for Product Teams

Four key lessons for product teams on writing effective emails to drive user engagement from Mad Men’s iconic ad man Don Draper.

read more

4 Tips from the Litmus Live Email Conference

Get 4 takeaways from the Litmus Live email conference that will help you send more effective email notifications and other messages.

read more

5 Tips for Driving Transactional Email Engagement

Don’t send your users boring, utilitarian messages. When done right, email notifications are great for driving transactional email engagement. Here’s how.

read more

5 Best Practices for Security Notifications

Learn the 5 best practices for security notification emails that product teams can use to build user trust and confidence.

read more