Posts by Autumn:

Opt-In: What You Need For Email Compliance

SparkPost’s messaging policy mandates that any mail sent through our service other than transactional email or legally mandated messages must be opted in by the recipient. You may wonder why this is ...

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How and Why a Secure Email Service Sets You Apart from Spammers

Successful email engagement is predicated on trust. Recipients need to trust that your emails are actually from you. That’s why SparkPost requires you undertake additional setup steps versus services ...

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Be a Great Communicator: How Email Compliance and Customer Engagement Work Together

Learn how email compliance and customer engagement work together by being a great communicator.

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Yes, You Need a Privacy Policy

In this day and age, every company or organization that collects any personal information (pretty much all of them!) needs a privacy policy. Since larger organizations are likely to already have privacy ...

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Deliverability 101: Domain Sending Strategy

After the making the decision to send bulk email on behalf of your business or organization, one of the first things to think about is what address you’ll use in the ‘From:’ field of your messages. ...

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Email Analytics 101: Terminology

One of the things that is most exciting and challenging about my position here at Message Systems is that I got in on the ground floor of SparkPost. We started with a fantastic mail server and a bunch ...

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Opt-in Forms: Strategies and Best Practices for Better Deliverability

You should always get your recipients’ permission to email them anything other than transactional messages (such as receipts). But how you ask for permission can make a big difference in how many people ...

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