Finally, A Product Manager’s Guide to Email

Brent Sleeper
Jan. 29, 2018 by Brent Sleeper

A Product Manager’s Guide to Email Notifications & App-Generated Emails

I recently met up with an old friend who’s the product manager of a growing SaaS application.

Like a lot of product teams, hers approaches app notifications as a core feature of their product platform. However, they’ve been handling the different types of emails their app sends (ranging from onboarding messages to password resets) in a somewhat ad-hoc fashion. Some of those emails were being sent using a marketing-centric tool, others inflexibly hard-coded into the app.

That disconnect was frustrating to her—it resulted in an inconsistent user experience for her customers. It also meant she wasn’t really sure when (or if) they were delivered, and her team had limited visibility into how different sorts of messages affected user engagement.

So, my friend was excited about a new project they were undertaking to bring all of those emails into a shared infrastructure service similar to how they treated other forms of notifications. That was one of the reasons we were talking—she was looking to learn from the experiences of other product teams.

Email Is Essential to Growing SaaS Applications

In that, she isn’t alone. Email is essential to growing SaaS applications. The emails they send are indispensable tools for driving user activity, building trust, and nurturing long-term engagement. But sometimes hard to know where to begin.

That’s why the email experts at SparkPost created a guide to help product teams get started with email notifications and other app-generated emails. It provides a great foundation for teams building fast-growing services to make the most of email in their products.

It’s called (very creatively) “The Product Manager’s Guide to Email.” Check it out and send us a tweet, and let me know what you think. I’d love to hear what kinds of questions your team has about email notifications and other kinds of app-generated emails.


Related Content

7 Essential Product Emails for SaaS User Engagement and Retention

Product emails are an effective way to drive engagement and reduce churn. Here are key use cases for notifications that activate and retain SaaS users.

read more

How to Measure SaaS Product Email Latency

Email latency is a critical component of product email performance. Here's how to measure email latency and ensure your emails are being delivered on time.

read more

The 5 People You Need on Your Product Email Dream Team

Notifications and other product emails are essential part of SaaS products. Here are the 5 all-stars you need on your product email team to make them work.

read more

Get started and start sending

Try SparkPost and see how easy it is to deliver your app’s email on time and to the inbox.

Try Now

Send this to a friend