You’re probably familiar with the saying, “it takes a village to raise a child.” Likewise, it takes key partners to service the multilayered needs of today’s sophisticated marketer. Email-at-scale is complex and it can be expensive when you don’t have the right tools. More importantly, it can be disappointing when that email doesn’t arrive to the inbox. To ensure our customers have maximum visibility into how their emails are performing, we’re announcing a partnership and integration with 250ok to improve access to deliverability tools and rendering technology.
Deliverability tools are a special class of tool that help companies measure their deliverability to the inbox. These tools ensure that emails landing in the inbox render consistently across devices and they protect a brand’s reputation and measure engagement through the analysis and synthesis of multiple data sources both public and private. We’re excited to work with 250ok; they have built a best-of-breed platform that addresses the concerns of today’s data-driven marketers.
Customers using SparkPost Elite will now have access to 250ok tools, services, and reporting. From forensic and aggregate DMARC reporting to the 250ok spamtrap network, SparkPost Elite customers can now use the world’s most powerful sending technology with the market’s premiere deliverability tools provider to maximize their inbox placement and understand engagement trends. Additionally, we think they’re a pretty cool set of folks to work with, and we share a lot of the same characteristics. We’re all obsessed with good UI/UX, have a mutual respect for awesome-APIs, work at a rapid clip and care deeply for our customers’ success.
According to Tim Moore, 250ok VP of Customer Solutions, “By combining 250ok’s analytics and reputation offering with SparkPost Elite’s platform and services, customers will have a new layer of contextual and actionable visibility allowing them to unleash the full potential of the email channel.”
We’re sure that our customers will be as excited as we are to have this amazing set of tools at their disposal. If you’re using SparkPost Elite and want to know more about 250ok, reach out to your Technical Account Manager. Or, just give me, and my colleagues at 250ok, a shout. We’ll make sure you have what you need to be successful.
For more details, check out the full press release.