Going Global With Adaptive Email Network

Sparky
Jan. 7, 2015 by Sparky

Global-EmailLet’s take a closer look at why Message Systems originally created the Adaptive Email Network, how it works, and why we’ve kept expanding its reach around the world. For email senders, the relationship with ISPs can seem adversarial. Their acceptance policies aren’t always clear, and the rules they impose can change dynamically. While some ISPs publish their rules to help guide senders into optimal sending practices, many others don’t publish rule sets at all. Some change their rules frequently, others seldom do. Given there are thousands of ISPs around the globe, it’s impossible for senders to a) keep track of rules worldwide, and b) continually tweak/update their sending infrastructure to reflect constant changes.

Turning Back the Clock: Adaptive Email Network Origin Story

In 2011, the Adaptive Email Network had collected rules data from all the world’s major ISPs that account for the vast majority of global email traffic. However, many senders using the Momentum platform send a significant portion of their messages to receivers in markets such as South America, Australia, China or remote parts of Eastern Europe where much traffic is handled by smaller ISPs. As these Message Systems customers expanded into new markets such as Brazil and India, and sent growing volumes of email to smaller ISPs, they weren’t seeing the consistently high deliverability rates they’d enjoyed in North America and Western Europe.

Our solution was to expand the reach of the Message Systems Adaptive Email Network to include rules for as many ISPs as possible. That effort started off in 2013 and progressed into 2014 to the point where AEN has now reached approximately 98% ISP domain coverage in North America, South America, Europe, China and Australia.

Related Content

Running Your First Technical Workshop: The "I Have No Idea What I'm Doing" Edition

Running a technical workshop is difficult! Where do you start? How much time do you allot? What audience do you aim for? Cole talks through what he learned.

read more

Introducing The SparkPost Email Tools Suite

Introducing SparkPost Email Tools, a new SPF and DKIM tool suite to make setting up and sending email as easy as possible.

read more

Top 5 Reasons to Join SparkPost As An Engineering Intern

Opportunities, technology and perks galore! Our director of HR lays out the top 5 reasons you should consider joining us as an engineering intern.

read more

Start sending email in minutes!

The world’s most powerful email delivery solution is now yours in a developer-friendly, quick to set up cloud service. Open a SparkPost account today and send up to 100,000 emails per month for free.

Send 100K Emails/Month For Free

Send this to a friend