We know that by this point in 2020 you’ve probably been to your fair share of virtual conferences…the good, the bad, and the ugly. When we began replanning and pivoting our annual email intelligence conference, OptIn, from in-person to virtual we knew that we had the added challenge of engaging professionals who may already be burnt-out from a season of virtual events. For once, we weren’t first-to-market on something…and we didn’t like that feeling very much. So naturally, we gave up and decided to plan Just Another Virtual Conference. 

Just kidding! Even with all of the added challenges 2020 has presented we felt invigorated to try our hand at planning a super immersive and insightful virtual conference. We’re so excited to share just a few of the reasons you should attend OptIn Live:

OptIn Live is Free! 

One of the benefits of organizing a virtual event is that we’ve been able to make the experience completely free. We are very excited to welcome a larger swath of attendees who may have otherwise been unable to attend due their company’s budgetary constraints. But, don’t let the price of the event fool you– just because we’re giving the goods away for free doesn’t mean the goods aren’t well…good.

S.W.A.G.: Stuff We All Get

Okay, we apologize if we’re beating a dead horse here… but you know what else is free? The amazing swag boxes attendees will receive after the event. Yup, that’s right– we’ll be sending you some awesome SparkPost swag and other surprise goodies as a thank you for attending OptIn Live!

An Amazing Keynote

We are excited to announce Ann Handley, Chief Content Officer of MarketingProfs, as the keynote speaker of OptIn Live. Ann will be presenting on effective storytelling via email. During her talk you’ll learn:

  • How to make email newsletters work more effectively for your company
  • The best, data-backed approach to newsletter storytelling
  • How the smartest brands have shifted their approach during the pandemic
  • …. And (BONUS!): Tips and ideas to inspire your best work

An All-Star Moderator and Panelists

In addition to Ann’s presentation we’ll also have two panels filled to the brim with experts from across the industry. Who better to moderate these panels than Shar VanBoskirk of Vice President, Principal Analyst at Forrester Research? You won’t want to miss Shar as she chats with our panelists about the future of email in a post-COVID-19 world and retention as a new and effective form of acquisition.

Dress Code: PJs are Welcome

We encourage you to get comfy in your stretchiest pants as you take in all of the insights our speakers and panelists have to offer during OptIn Live. Sit back, relax, and curl up next to your laptop during our email intelligence conference.

We can’t wait to see you at OptIn Live— we promise it won’t be Just Another Virtual Conference. 

~Erica