Email best practices, advice, tools, and industry trends for practical use.
Hello! My name is Sasha and I’m a Technical Support Analyst on the Frontline Support Team at SparkPost. We are a part of the greater support team and are all proud members of the Customer Success department. As technical support analysts, we are the frontline of customer support and primarily serve customers of the SparkPost
Check out the top 2022 email benchmarks in this new, comprehensive report Email is hard. And effective. And fun! Basically, email rules. 👑 Our new report, Email in 2022, includes almost 50 pages all about why email rules – it turns out we had a lot to say. The report is broken out into three
Read more
Typically, over the course of a year, we all face challenges, pressures and setbacks in both personal and professional spheres. We can end up feeling emotionally drained, physically tired, and even negative towards those closest to us. This results in a noticeable detrimental impact in workplace productivity. This decline also seeps into our social lives,
Read more
Drum roll please… 🥁🥁🥁 SparkPost is Now ISO 27001 Certified SparkPost officially has an ISO 27001 certification for our corporate systems and cloud products. We’re proud to have long-term trust by some of the world’s biggest brands with sophisticated email programs, and this internationally recognized certification is the latest achievement in our ongoing dedication to
Read more
Here are 5 tips for integrating SMS into your email marketing campaigns, so you can deliver customers a consistent experience across communication channels.
Read more
The spam folder is the black hole of email marketing We’ve all been there. You worked tirelessly on an email campaign… Poured hours into messaging, design, testing, rendering tweaks, etc. And after all of that, results were abysmal. 😭 At first, you may not know why a campaign is underperforming. But then you spot it.
Read more
January is traditionally a month of cleansing, re-evaluation, and pretending that the 15th leftover turkey, cranberry and stuffing sandwich is still as amazing as the first. It’s also when people take to their inboxes to delete unread emails, remove superfluous ones and unsubscribe from marketing emails. This is called the ‘Great Unsubscribe’. But why? In
Read more
