Email best practices, advice, tools, and industry trends for practical use.
If you’re at a global company, you likely understand the importance of translating email to make sure it’s relevant to a multicultural audience – and the challenges of creating multi-language email. Even large enterprises with decently staffed teams struggle to work with resources across time zones, doing email translations, QAing multiple formats, changing imagery to
SparkPost Cloud now performs DKIM Oversigning by default to eliminate an attack vector for the billion+ emails our platform enables each day. DKIM (DomainKeys Identified Mail) is a common email authentication method designed to reduce the opportunities for phishing attacks and email spam. Combined with other common authentication mechanisms, the chances that your sending domains
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Last year we celebrated 50 years of email. We even wrote a blog post about it (I’ll just leave this here…) But what’s better than 50 years of email? 51 years of email fun facts! So let’s dive into the weird and wonderful world of email, and uncover some interesting and fun email facts –
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Competitive Tracker Now Available on the Salesforce AppExchange The SparkPost and Salesforce partnership brings easy access to a wide variety of email data and insights within Salesforce’s easy-to-use interface. We’re excited to announce a fully integrated version of Competitive Tracker, a comprehensive email intelligence solution where you can see competitors’ campaigns, is now available on
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The little things we do to help the environment all add up. So how can we as members of the email community make a difference? The Earth Day 2022 theme is ‘Invest In Our Planet. What Will You Do?’ If you’re thinking about your own personal carbon footprint and how to reduce your impact on
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Should you clean your email lists? A clean email list and regular email list hygiene will keep your email engagement high and your unsubscribe and spam rates low. When I say, “hygiene” is your first thought of brushing your teeth or washing your hands? Hygiene applies to email too – and thorough and regular email
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Accessible Emails for All It’s our job as email professionals to provide a great email experience to everyone on our list – and that truly means everyone. Emails should be easy to read and understand, even if someone has a disability. And the World Health Organization reports at least 15% of the population has a
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