Deliverability Analytics
Jul. 22, 2021 By Haley Solomon

#BetterTogether: The SparkPost Deliverability Analytics Origin Story

When SparkPost acquired eDataSource a year and a half ago, the newly combined leadership team set out a compelling vision that turned into an internal mantra of sorts: we aren’t just as good as we were separately, we are in fact #BetterTogether.  Our teams rallied around this vision and worked to enact this principle from

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Email in 2021

If you’re in the midst of planning your 2021 email strategy or have an interest in understanding where the industry is headed check out our latest benchmark report.

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Email Metrics

Streamline Customer Onboarding for Email Service Providers

Jul. 13, 2021 / By Darren Smith

Configuring an Intermediary Domain for DKIM  As an email service provider (ESP), there are many different priorities and considerations that you’re factoring – especially when starting out – and one of the most important is for your customers to have an easy onboarding experience. You want customers to successfully set up their integration with your

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Ransomware Attack Keseya Vendors

SparkPost Was Not Affected by the Kaseya Security Incident

Jul. 8, 2021 / By Jim Sipe

As you may have seen in the news, software vendor Kaseya has announced that between 800 and 1,500 businesses have been compromised by a ransomware attack connected to their business. Kaseya said in a statement that approximately 50 of its direct customers were breached in the attack but hundreds more were affected because many of

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Prime Day Emails Audience

2021 Amazon Prime Day Event Recap

Jul. 7, 2021 / By John Landsman

Now well-entrenched and highly anticipated, this year’s Prime Day event was Amazon’s seventh. Amazon’s more than 120 million Prime members guarantee the event’s high visibility and reach. Prime Day was a mid-July event for its first five years, but in 2020 the pandemic pushed it back to October. This year’s event resurfaced on June 21-22.

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Vault Security Storage PMTA

Better Secrets Management in PowerMTA

Jun. 30, 2021 / By Harold Vass

PMTA Now Has Vault Integration for DKIM Keys We’ve launched an integration with HashiCorp Vault so that you can safely store your DKIM keys outside of your config and behind an access-managed wall.  In practice, it looks like this:   This is useful for a lot of reasons, but it’s mainly about being able to

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SWAKS Simplicity Tools Configuration

How to Use SWAKS with SparkPost

Jun. 24, 2021 / By Jasdev Sran

Last year, we published a blog article that shows how to use the ubiquitous and very useful telnet tool to check an SMTP connection. The next step is to simplify the manual process by using an awesome “next level” tool (it refers to itself as the Swiss Army Knife of email) called SWAKS. This is

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German Deliverability Practices Providers

How to Get Better Delivery to German Mailbox Providers

Jun. 22, 2021 / By Tracey Crawford

Are you having difficulties getting mail delivered to German mailbox providers such as Web.de, Gmx.de, and T-Online.de?  If so, you are not the only one.  After pouring through postmaster pages and having many email conversations with support teams, here is what I have found to be the key items that you should pay attention to

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