Pandemic Benchmarks
Sep. 7, 2021 By George Schlossnagle

Pandemic-Focused Email Benchmark Assessment

Email Volume, Engagement and Inbox Rates Since March 2020 It’s been a while since we’ve provided an update on email benchmark trends in light of the pandemic and the ever-evolving situation that has unfolded over the last 16 months. We like to check in periodically to keep tabs on what is happening when it comes

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Email in 2021

If you’re in the midst of planning your 2021 email strategy or have an interest in understanding where the industry is headed check out our latest benchmark report.

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Interns Overview Opinions Experiences

The SparkPost Interns: Ready to Tackle the World of Tech

Aug. 30, 2021 / By Lauren Stein

Intern: A student or trainee who works – sometimes without pay – at a trade or occupation in order to gain work experience. SparkPost Intern: A student who bestows the best opportunity to build their resumé, work and learn from incredible colleagues, make a difference within a company, collaborate across the company, and have a

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SparkPost Panel Data

Accuracy of SparkPost’s Permissioned Panel Data

Aug. 26, 2021 / By George Schlossnagle

One of the questions we regularly receive about our Permissioned Email Panel is how accurate it is in terms of forecasting inbox rates. Historically, this has been a difficult question to answer with any authority as there was no source of ground truth to measure against, and so opinions (and general faith in sample statistics)

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Creating an Email Design System in 5 Steps [Get the Guide]

Aug. 20, 2021 / By Matthew Parsloe

Empower your team to create better email You may have heard talk of Email Design Systems in the email marketing community lately. They’re a hot topic, and marketing teams are beginning to understand how they can transform the way teams create email – enabling them to do it at pace and scale with total confidence,

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Everything You Need to Know About Using GIFs in Email [Get the Guide]

Aug. 18, 2021 / By Harriet Howard

Getting GIFs right in email Lots of marketers have started using more GIFs in email to engage with their audience and bring in a level of animation – which wasn’t previously possible. And whilst brands want to stand out in their subscriber’s inbox, GIFs help do exactly that by catching the reader’s eye through moving

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Deliverability Analytics

#BetterTogether: The SparkPost Deliverability Analytics Origin Story

Jul. 22, 2021 / By Haley Solomon

When SparkPost acquired eDataSource a year and a half ago, the newly combined leadership team set out a compelling vision that turned into an internal mantra of sorts: we aren’t just as good as we were separately, we are in fact #BetterTogether.  Our teams rallied around this vision and worked to enact this principle from

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