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Jul. 15, 2019 By Dave Gray

The Differences Between Using SMTP or API with SparkPost

Sending email through SparkPost can be done through SMTP or using our API. We'll take you through the pros and cons of each method with some examples.

Trends and Insights for Interactive Email and AMP for Email

We partnered with Litmus for a webinar about the trends and insights of interactive email and AMP for Email, and what this means for email marketers who are embracing these techniques to maximize ROI.

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Jul. 12, 2019 By Sparky

Be Our Guest: 4 Keys to a Great Welcome Campaign

Content Marketing Manager at Iterable, Michael Huard, shares 4 welcome campaign strategies that will make your audience feel like the belle of the ball.

Jul. 10, 2019 By Jennifer Lacey

Building an Email Strategy to Connect with your Gen Z Customers

Senior Manager of Digital and Content Strategy, Jen Lacey, explains how to create an email program that will really resonate with Gen Z customers.

Jul. 8, 2019 By Casey Martin

What is Blockchain Email?

Blockchain email has benefits that make it attractive to email marketers, but also has some drawbacks too that could make adopting the technology difficult.

Jul. 5, 2019 By Sparky

How to Start Sending Mass Email

Getting started with SparkPost is super easy. Check out these step-by-step instructions on how to start sending mass email in minutes!

Jul. 3, 2019 By Amara Haresco

Email Tips for Cannabis Companies

Email marketing may fall into an unclear green area when it comes to marketing Cannabis but SparkPost's Messaging Policy does not.

Jul. 1, 2019 By Casey Martin

5 Ways to Personalize Your Next Financial Services Email Campaign

Here are 5 powerful ways you can personalize your next financial services email campaign beyond simply inserting someone’s first name in the subject line.

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