Email best practices, advice, tools, and industry trends for practical use.
As you have likely heard (and may be stressing about), Apple really rocked the email world when they announced in June that they were planning to anonymize open activity for their email users. Shortly after the announcement, we published a comprehensive blog post about what these changes mean. We also wrote about some of the
Email Volume, Engagement and Inbox Rates Since March 2020 It’s been a while since we’ve provided an update on email benchmark trends in light of the pandemic and the ever-evolving situation that has unfolded over the last 16 months. We like to check in periodically to keep tabs on what is happening when it comes
Read more
Intern: A student or trainee who works – sometimes without pay – at a trade or occupation in order to gain work experience. SparkPost Intern: A student who bestows the best opportunity to build their resumé, work and learn from incredible colleagues, make a difference within a company, collaborate across the company, and have a
Read more
One of the questions we regularly receive about our Permissioned Email Panel is how accurate it is in terms of forecasting inbox rates. Historically, this has been a difficult question to answer with any authority as there was no source of ground truth to measure against, and so opinions (and general faith in sample statistics)
Read more
Back in June, we initially reported about the upcoming changes in iOS 15. Since that time, there has been a lot of discussion, articles and webinars about the topic. There’s no doubt the iOS 15 Mail Privacy Protection changes are significant and will have a direct impact on how marketers track the success of their
Read more
Empower your team to create better email You may have heard talk of Email Design Systems in the email marketing community lately. They’re a hot topic, and marketing teams are beginning to understand how they can transform the way teams create email – enabling them to do it at pace and scale with total confidence,
Read more
Getting GIFs right in email Lots of marketers have started using more GIFs in email to engage with their audience and bring in a level of animation – which wasn’t previously possible. And whilst brands want to stand out in their subscriber’s inbox, GIFs help do exactly that by catching the reader’s eye through moving
Read more
