Celebrating the LGBTIAQ+ community in tech
Jun. 23, 2022 By Elsbeth Russell

Celebrating the LGBTIAQ+ community in tech

Pride month has long been a celebration of the LGBTIAQ+ community in tech and at SparkPost – and this year is no different. In celebration of Pride month this year, the MessageBird employee resource group, known internally as our #birdiversity group, has been posting a daily shout-out of a well-known person that identifies (or is

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Email in 2022

If you’re in the midst of planning your 2022 email strategy or have an interest in understanding where the industry is headed check out our latest benchmark report.

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Happy email designer working on computer

Validate your Taxi Email Design System directly from your editor

Jun. 17, 2022 / By Steve Tuck

Introduction Taxi for Email simplifies the task of building a great-looking email. Unlike other block-based editors, you don’t just use the building blocks that the editor provides. Instead, you (or our team) sets up the precise HTML that you want to use via your Email Design System (EDS). This works by extending ordinary HTML language

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The Power of Imagery in Email Design: An Ultimate Guide to Email Design (part 2!)

Jun. 15, 2022 / By Harriet Howard

What makes a really good email design? The second part of our design guide series, The Power of Imagery in Email, will equip you with everything you need to know to fill your emails with powerful, creative, and impactful imagery – which will better engage and inspire your audience. This guide is filled with practical advice

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Why is Email Production so Hard?

Why is Email Production So Hard? (And What You Can Do About It)

Jun. 2, 2022 / By Matthew Parsloe

You’re going on an adventure! Let’s cut to the chase here – creating an email production workflow takes a lot more than people think. So it’s no wonder that the following question chills the bones of many email marketers: “Can you just send another email campaign?” We felt you shudder, even through the internet. It’s

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Programming code abstract technology background of software developer and Computer script

Building a Bulk Asynchronous SparkPost Recipient Validation Tool

May. 26, 2022 / By Zachary Samuels

One of the questions we occasionally receive is, how can I bulk validate email lists with recipient validation? There are two options here, one is to upload a file through the SparkPost UI for validation, and the other is to make individual calls per email to the API (as the API is single email validation).

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Multiple Cans with Different Flags on them are all connected with string, symbolizing the channel of multi-language email translation

Conquering Email Translation

May. 18, 2022 / By Elsbeth Russell

If you’re at a global company, you likely understand the importance of translating email to make sure it’s relevant to a multicultural audience – and the challenges of creating multi-language email. Even large enterprises with decently staffed teams struggle to work with resources across time zones, doing email translations, QAing multiple formats, changing imagery to

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DKIM is a common email authentication method designed to reduce the opportunities for phishing attacks and email spam.

DKIM Oversigning to Help Avoid Replay Attacks

May. 9, 2022 / By Harold Vass

SparkPost Cloud now performs DKIM Oversigning by default to eliminate an attack vector for the billion+ emails our platform enables each day.  DKIM (DomainKeys Identified Mail) is a common email authentication method designed to reduce the opportunities for phishing attacks and email spam. Combined with other common authentication mechanisms, the chances that your sending domains

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Did you know? Email fun facts

13 Fun Email Facts That You Might Not Know

Apr. 27, 2022 / By Matthew Parsloe

Last year we celebrated 50 years of email. We even wrote a blog post about it (I’ll just leave this here…) But what’s better than 50 years of email? 51 years of email fun facts! So let’s dive into the weird and wonderful world of email, and uncover some interesting and fun email facts –

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SparkPost Competitive Tracker for Salesforce Marketing Cloud

SparkPost Launches Detailed Competitive Insights in Salesforce Marketing Cloud

Apr. 25, 2022 / By Steve McElroy

Competitive Tracker Now Available on the Salesforce AppExchange The SparkPost and Salesforce partnership brings easy access to a wide variety of email data and insights within Salesforce’s easy-to-use interface. We’re excited to announce a fully integrated version of Competitive Tracker, a comprehensive email intelligence solution where you can see competitors’ campaigns, is now available on

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An envelope made out of a leaf symbolizes the carbon footprint of email

Lowering Your Carbon Footprint on Earth Day (and Every Day)

Apr. 21, 2022 / By Elsbeth Russell

The little things we do to help the environment all add up. So how can we as members of the email community make a difference? The Earth Day 2022 theme is ‘Invest In Our Planet. What Will You Do?’ If you’re thinking about your own personal carbon footprint and how to reduce your impact on

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Homer Simpson takes a bath

5 Easy Ways to Maintain a Clean Email List

Apr. 19, 2022 / By Elsbeth Russell

Should you clean your email lists? A clean email list and regular email list hygiene will keep your email engagement high and your unsubscribe and spam rates low. When I say, “hygiene” is your first thought of brushing your teeth or washing your hands? Hygiene applies to email too – and thorough and regular email

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Blind person using computer

[Free Course] How to Make Your Emails More Accessible

Apr. 14, 2022 / By Koertni Adams

Accessible Emails for All  It’s our job as email professionals to provide a great email experience to everyone on our list – and that truly means everyone. Emails should be easy to read and understand, even if someone has a disability. And the World Health Organization reports at least 15% of the population has a

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Email nurture sequence entering a funnel

10 Awesome Tips For Creating An Email Nurture Sequence

Apr. 12, 2022 / By Matthew Parsloe

So you’ve got subscribers signing up to your database in droves – nice one! So what next? They’re expecting to hear about some awesome stuff about your brand, and maybe even specific areas of your business. You don’t want to leave them hanging like a Guns N’ Roses gig. 2 hours late – I mean,

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Subject Lines Open Rates Test

How to Write an Email Subject Line that Gets Opened!

Apr. 7, 2022 / By Lauren Stein

Email marketing is cost-effective, enables you to build loyal followers, and is easy to track, test, and optimize. However, in order to ensure that your emails get opened, the use of a good subject line is so important.  Roughly 80% of the US population uses email. The majority of email users check their email many

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SparkPost book club

Email Support Team Book Club: The Culture Map

Mar. 31, 2022 / By Samhita Kanagala

The Culture Map: Breaking Through the Invisible Boundaries of Global Business by Erin Meyer Hi, I’m Samhita 👋 and I work as a Senior Technical Support Engineer on the Tier2 Email Support Team here at SparkPost, a MessageBird company. As part of ongoing personal enrichment, we are required to allocate some time during our workday

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SparkPost dashboard and event log tool

A Dashboarding Tool with SparkPost APIs

Mar. 24, 2022 / By Zachary Samuels

Almost a year ago, Tom Mairs, SparkPost’s director of customer success, wrote a mailer tool utilizing SparkPost APIs. In this post, I pick up where he left off. His tool allows for timed transmission of jobs, but what if we want to create our own dashboards and event logs? Perhaps I want to create a

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Using SparkPost’s Products Combined

Mar. 22, 2022 / By Zachary Samuels

When I joined SparkPost back in December 2021, I didn’t realize the breadth of product offerings that our customers use. As you may be aware, SparkPost product offerings have gone through many changes over the past few years. As I learned each product, I kept trying to piece them together in my mind. How and

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St. Patricks Day 4-Leaf Clovers

An Irish (Email) Blessing + St. Patrick’s Day Email Examples

Mar. 17, 2022 / By Elsbeth Russell

Celebrating St. Patrick’s Day in your email marketing campaigns this year? We’ll break down why you might want to consider it if you aren’t already, and share some of our favorite St. Patrick’s Day email examples. But first, an Irish (Email) Blessing: May your boss’s approvals rise to meet you. May your subscribers adore you,

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Writing for Email: Top Tips with Ann Handley

Get Writing Tips Right from the Queen of Content, Ann Handley

Mar. 14, 2022 / By Koertni Adams

It’s no secret that I’m a big Ann Handley fan. So when I first pitched a campaign all about how to successfully write marketing emails, I knew we had to get Ann involved. After all, her newsletter Total Annarchy has been my favorite bi-weekly inspiration for years now.  I’ve been responsible for writing marketing emails

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Envelopes represent deliverability for email marketing

Part 3: Nine Deliverability Tips for Email Marketers

Mar. 10, 2022 / By Co Authors

Welcome to the third and final post in our series of nine email marketing tips for better deliverability – make sure your messages land in the inbox. If you missed either of our first posts, make sure to check them out before diving into today’s tips: Part 1 | Part 2 7) Utilize a preference

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International Women's Day Advice

Celebrating International Women’s Day with Advice to Our Younger Selves

Mar. 8, 2022 / By Elsbeth Russell

“What would you tell your younger self if you could go back in time and give yourself a piece of advice?” I recently posed this question to the women of MessageBird and in honor of International Women’s Day today, we’re sharing all that compiled wisdom and advice for women in tech with you! The women

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Deliverability Tips for Email

Part 2: Nine Deliverability Tips for Email Marketers

Mar. 3, 2022 / By Co Authors

In our last post, we broke down the first of nine deliverability tips email marketers need to make sure messages land in the inbox. We started with a clear signup/opt-in process, a welcome message/series, and an important look at the difference between delivery and deliverability. Today we’ll break down the next three email deliverability tips

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