SparkPost

Oct. 18, 2019 By Erica Weiss

Macabre Marketing: Why Marketers Should Care About Halloween

Whether you’re in B2B or B2C, we suggest pulling up your spooky socks and getting to work on your Halloween marketing campaign.

The Buyer’s Guide to Email Delivery Platforms

The thing with email is that good enough just… isn’t, anymore. This guide simplifies the complex world of email to help you decide which email vendor is right for your business.

Download Now

Oct. 16, 2019 By Casey Martin

6 Real Life Examples of Financial Services Emails That Don’t Use a “One Size Fits All” Approach

Read about 6 different examples of financial services emails that do a good job of speaking to specific customer personas.

Oct. 11, 2019 By Erica Weiss

3 Key Strategies for Announcing New Features via Email

Email is the best strategy for announcing new features, and we have some quick tips that’ll help ensure your customers love what you want them to know.

Oct. 9, 2019 By Sparky

How ZipRecruiter’s Emails Empower Job Hunters

EdTech Customer Success Manager, Stephanie Weiss, shares how ZipRecruiter's emails made her feel well-informed and empowered when searching for a new job.

Oct. 7, 2019 By Isaac Kim

Peeking into Email Validation Techniques

A long time ago in an era far, far away...email validation was very different from what it is today. Learn about the different eras of email validation.

Oct. 4, 2019 By Todd Herr

Spamhaus’ Crackdown on Abusers

Read up on the new changes renowned blacklist operator Spamhaus recently announced to its DNSBL (a.k.a. blacklist) products.

Oct. 2, 2019 By Erica Weiss

How to Incorporate Marketing Messages into Your Transactional Emails

Discover 7 best practices to keep in mind when creating double-duty transactional emails that also include a marketing message.

SparkPost Blog