Competitive runners line up at a race starting line.
Sep. 24, 2021 By Jess Hill

7 Key Insights From Email Competitive Intelligence to Help You Master the Inbox

Email is a key communication channel for businesses to engage with customers. And those emails often contain a lot of information about the products and services being provided – so how can you use that information through email competitive intelligence tracking to help your own business? What is email competitive intelligence tracking? Email competitive intelligence

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Email in 2021

If you’re in the midst of planning your 2021 email strategy or have an interest in understanding where the industry is headed check out our latest benchmark report.

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Apple Mail Privacy Protections

SparkPost Product Updates to Accommodate Apple’s Mail Privacy Protection

Sep. 20, 2021 / By Haley Solomon

As you have likely heard (and may be stressing about), Apple really rocked the email world when they announced in June that they were planning to anonymize open activity for their email users. Shortly after the announcement, we published a comprehensive blog post about what these changes mean. We also wrote about some of the

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Pandemic Benchmarks

Pandemic-Focused Email Benchmark Assessment

Sep. 7, 2021 / By George Schlossnagle

Email Volume, Engagement and Inbox Rates Since March 2020 It’s been a while since we’ve provided an update on email benchmark trends in light of the pandemic and the ever-evolving situation that has unfolded over the last 16 months. We like to check in periodically to keep tabs on what is happening when it comes

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Interns Overview Opinions Experiences

The SparkPost Interns: Ready to Tackle the World of Tech

Aug. 30, 2021 / By Lauren Stein

Intern: A student or trainee who works – sometimes without pay – at a trade or occupation in order to gain work experience. SparkPost Intern: A student who bestows the best opportunity to build their resumé, work and learn from incredible colleagues, make a difference within a company, collaborate across the company, and have a

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SparkPost Panel Data

Accuracy of SparkPost’s Permissioned Panel Data

Aug. 26, 2021 / By George Schlossnagle

One of the questions we regularly receive about our Permissioned Email Panel is how accurate it is in terms of forecasting inbox rates. Historically, this has been a difficult question to answer with any authority as there was no source of ground truth to measure against, and so opinions (and general faith in sample statistics)

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Creating an Email Design System in 5 Steps [Get the Guide]

Aug. 20, 2021 / By Matthew Parsloe

Empower your team to create better email You may have heard talk of Email Design Systems in the email marketing community lately. They’re a hot topic, and marketing teams are beginning to understand how they can transform the way teams create email – enabling them to do it at pace and scale with total confidence,

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